Apple unveils $999 phone, new Face ID technology

Apple on Tuesday unveiled a number of new phones, including its most expensive one yet, as well as new versions of its Apple Watch and its streaming TV device. Here's a rundown of the announcements.

The new iPhone 8 Plus is displayed in the showroom after the new product announcement at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

IPHONE X

Apple is releasing a super-premium iPhone with a super-premium price tag, starting at $999. The new iPhone X — pronounced like the number 10 — will have a screen with higher resolution and richer colors.

It will also lose a distinct home button to make more room for the 5.8-inch display. That's slightly more than the Plus model's 5.5 inches, though the phone's size is closer to the regular iPhone model.

The features are similar to what Samsung offers.

The new design will enable new ways to interact with the phone. Instead of pressing the button to get the home page, you swipe up instead.

Phil Schiller, Apple's senior vice president of worldwide marketing, discusses features of the new iPhone X at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide marketing, announces features of the new iPhone 8 at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

The new iPhone X is displayed in the showroom after the new product announcement at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Apple is also offering the ability to unlock the phone with facial recognition rather than a fingerprint or passcode. Though some Android phones offer this, Apple is adding sensors to improve performance and says it worked with mask designers during testing to improve security. An executive initially failed to unlock the phone this way in a demo Tuesday, though.

The new phone, which is coming Nov. 3, will also permit animated emojis that mirror your facial movements and promises two more hours of battery life than what's in the current iPhone 7.

Such an iPhone has been widely anticipated for the iPhone's 10th anniversary and comes just weeks after Samsung unveiled its own super-premium phone, the $930-and-up Galaxy Note 8.

IPHONE 8

Apple is refreshing its lineup of iPhones with camera, display and speaker improvements.

The new phones promise to shoot pictures with better colors and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.

The new iPhone 8 will keep its predecessor's size — 4.7 inches — but have a higher starting price of $699, up from $649. The 5.5-inch iPhone 8 Plus starts at $799, up from $769. The new phones come out Sept. 22

Phil Schiller, Apple's senior vice president of worldwide marketing, shows features of the new iPhone 8 at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Apple CEO Tim Cook, right, and Jonathan Ive, Chief Design Officer shows the new iPhone X in the showroom after the new product announcement at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Apple CEO Tim Cook kicks off the event for a new product announcement at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Apple CEO Tim Cook kicks off the event for a new product announcement at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide marketing, announces features of the new iPhone 8 at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Apple is bucking its traditional naming convention by calling the new phones iPhone 8 rather than 7S. The S designation might have given consumers the impression that the new phones are mere incremental updates from the current iPhone 7.

The Plus version will continue to have two camera lenses and now has the ability to optimize lighting as you shoot.

Both versions will allow wireless charging. Many Android phones, including Samsung's, already have this.

APPLE WATCH

Apple is coming out with a new smartwatch designed to be less dependent on the iPhone. A new model will still require a companion iPhone, but comes with cellular access. That makes it possible to do more — like receiving messages — while the phone is at home. The watch will use the same number as the phone. The feature will require a $5 or $10 data add-on to an existing phone plan.

Apple CEO Tim Cook shows new Apple Watch Series 3 products at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Apple CEO Tim Cook talks during a presentation on new products at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

The new cellular model, called Series 3, will start at $399. One without cellular goes for $329, down from $369 for the comparable model now. The original Series 1, without GPS, sells for $249, down from $269. The new watch comes out Sept. 22.

Existing Apple Watches will get a software update next Tuesday that will provide more analysis of your heart rate. The Series 3 also delivers warnings for elevated heart rate when you don't appear to be active.

APPLE TV

A new version of the Apple TV streaming device will be able to show video with sharper "4K" resolution — a step up from standard high definition — and a color-improvement technology called high dynamic range. Many rival devices already offer these features. However, there's not a lot of video in 4K and HDR yet, nor are there many TVs that can display it.

People arrive for a new product announcement at the Steve Jobs Theater on the new Apple campus, Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Eddy Cue, Apple's senior vice president of internet software, shows the new Apple TV product at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Eddy Cue, Apple's senior vice president of internet software, shows the new Apple TV product at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Apple says it's been working with movie studios to bring titles with 4K and HDR to its iTunes store. They will be sold at the same prices as high-definition video, which tends to be a few dollars more than standard-definition versions. Apple says it's working with Netflix and Amazon Prime to bring their 4K original programs to Apple TV, too.

The 4K version of Apple TV will cost $179 and ships on Sept. 22. A version without 4K will cost $149.

JAKARTA, Indonesia (AP) — Apple CEO Tim Cook said the company is “looking at” manufacturing in Indonesia as he met with Indonesian President Joko Widodo on Wednesday.

“We talked about the president’s desire to see manufacturing in the country, and it’s something that we will look out,” Cook told reporters after the meeting.

Widodo’s administration has worked for years to bring manufacturing to the country to power economic development, while Apple is seeking to diversify its supply chains away from China, where most of its smartphones and tablets are assembled.

The company began moving some production to countries like Vietnam, and more recently India, after shutdowns to fight COVID-19 in China repeatedly disrupted the company’s shipments.

“I think the investment ability in Indonesia is endless. I think that, there is a lot of great places to invest, and we’re investing. We believe in the country,” Cook said.

The previous day, Cook met Vietnamese Prime Minister Pham Minh Chinh in Hanoi, where he said Apple plans to invest more in Vietnam and increase spending on suppliers in the Southeast Asian manufacturing hub.

“Given the slowing Chinese economy as well as the Chinese government’s ongoing efforts to squeeze out foreign companies and replace them with domestic brands, Apple wants alternatives for manufacturing,” said Chris Miller, an associate professor at Tufts University whose work focuses on technology and geopolitics.

“It has already invested more in India and Vietnam, but it is likely looking at other partners in South East Asia to additional manufacturing and assembly operations,” Miller said.

Cook's visit to Indonesia came after Apple announced its fourth Apple Developer Academy in the country, to be located in Bali. The company first launched the program to train app developers in Indonesia in 2018, in the capital Jakarta.

Widodo's government has sought to leverage the country's reserves of nickel and other raw materials to bring in manufacturing, banning export of raw commodities such as nickel and bauxite to oblige companies to build refineries domestically.

Associated Press writers Victoria Milko in Jakarta and Zen Soo in Hong Kong contributed to this report.

Apple CEO Tim Cook, right, walks with Indonesia's Minister of Communication and Information Technology Budi Arie Setiadi, left, after a meeting with President Joko Widodo at the palace in Jakarta, Indonesia, Wednesday, April 17, 2024.(AP Photo/Achmad Ibrahim)

Apple CEO Tim Cook, center, walks with Indonesia’s Minister of industry Agus Gumiwang Kartasasmita, right, and Minister of Communication and Information Technology Budi Arie Setiadi, left, after a meeting with President Joko Widodo at the palace in Jakarta, Indonesia, Wednesday, April 17, 2024.(AP Photo/Achmad Ibrahim)

Apple CEO Tim Cook walks after a meeting with Indonesian President Joko Widodo at the palace in Jakarta, Indonesia, Wednesday, April 17, 2024.(AP Photo/Achmad Ibrahim)

Apple CEO Tim Cook ,center, talks to journalist during a joint press conference with Indonesian Minister of Industry Agus Gumiwang Kartasasmita, left, and Indonesian Minister of Communication and Information Technology Budi Arie Setiadi, right, after a meeting with Indonesian President Joko Widodo at the palace in Jakarta, Indonesia, Wednesday, April 17, 2024.(AP Photo/Achmad Ibrahim)

Apple CEO Tim Cook arrives for a meeting with Indonesian President Joko Widodo at the palace in Jakarta, Indonesia, Wednesday, April 17, 2024.(AP Photo/Achmad Ibrahim)

Apple CEO Tim Cook gestures upon the arrival for a meeting with Indonesian President Joko Widodo at palace in Jakarta, Indonesia, Wednesday, April 17, 2024.(AP Photo/Achmad Ibrahim)