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Japanese cute mascot lost her head when snowboarded down rail

The incident happened at the Tokyo Snow Festival, which is a Snowbank Pay It Forward fundraising event held at Yoyogi Park on the weekend. Chicchi, the mascot, accidentally broke her head when she snowboarded down a rail.

Photo from Twitter user @t061061061

Photo from Twitter user @t061061061

This accident, though seemed like a failure, actually attract more attention from the public. The man in mascot, not willing to exposed himself, covered his face immediately and put mascot head back on with help from staffs. A lot of netizens express how funny this cute reaction was.

Photo from Twitter user @t061061061

Japanese always design a mascot to promote their products and events. Chicchi, a cute bunny-eared character called "Kenketsu-chan", or "Blood Donation-chan", is one of the product of Japanese mascot culture.