Alexa for couch potatoes is coming: Amazon's new streaming TV device will let users shout out when they want to turn on the TV, flip channels or search for sitcoms — all without pushing any buttons.
This undated image provided by Amazon.com, Inc. shows an Amazon Fire TV Cube. (Amazon.com, Inc. via AP)
The Fire TV Cube is not entirely hands-free yet, however. Some apps or streaming services may require viewers to pick up the included remote to rewind or stop a show. Amazon says it's working with those services to integrate voice commands.
Amazon's other voice-controlled Fire TV devices require a push of the remote's mic button or a separate Echo device with Amazon's Alexa voice assistant. Unlike the other devices, the Cube will let viewers switch between streaming services like Netflix and regular cable channels with such voice commands as "Alexa, turn on ESPN." The new device can also do typical Alexa tasks, such as playing "Jeopardy!" or fetching the weather, even when the TV is off.
This undated image provided by Amazon.com, Inc. shows an Amazon Fire TV Cube. (Amazon.com, Inc. via AP)
Amazon sees Alexa as a major part of its future. It has struck deals to put the voice assistant in cars, refrigerators and alarm clocks. Getting people to use Alexa keeps them tied to Amazon's services and ultimately buying more from the online retailer.
The Cube will be available later this month for $120.
Nvidia's Shield also offers hands-free streaming using Google's digital assistant. Other devices, including Apple TV, require activation with the remote's mic.
The unveiling of the Fire TV Cube came as Amazon became the first internet streaming service to buy rights to Premiere League soccer matches, though they will be available only to Prime members in Britain under a three-year deal.
Amazon is adding artificial intelligence visionary Andrew Ng to its board of directors, a move that comes amid intense AI competition among startups and big technology companies.
The Seattle company said Thursday that Ng, a managing director at the Palo Alto, California-based AI Fund, will replace a seat vacated by Judy McGrath, a former CEO of MTV who told Amazon she won't run for reelection.
Ng's AI Fund, which he founded in 2017, invests in entrepreneurs building artificial intelligence companies. Previously, he led AI teams at the Chinese tech company Baidu and Google, where the team he oversaw taught a computer system to recognize cats in YouTube videos without ever being taught what a cat was.
Ng's addition to the board comes as Amazon, like other tech companies, makes massive investments in generative artificial intelligence. The company has invested $4 billion in the San Francisco-based startup Anthropic, which is partnering with Amazon to develop so-called foundation models that underpin generative AI technologies. In the past year, Amazon also rolled out a chatbot for businesses called Q and a generative-AI powered shopping assistant named Rufus.
In an annual shareholder letter released Thursday, Amazon CEO Andy Jassy suggested generative AI could be the next big pillar of Amazon's business, joining the company's prominent online marketplace, Prime subscription program and its cloud computing unit, AWS. Jassy wrote that generative AI may be the largest technological transformation since cloud computing, and “perhaps since the internet.”
Meanwhile, other Amazon innovations have encountered some hiccups. The company said last week it was pulling its Just Walk Out technology from Amazon Fresh stores in the U.S. after receiving some customer feedback. Amazon said it was replacing the technology, which allows customers to skip the checkout line, with smart carts that would allow them still to do that but also see their spending in real time.
FILE - In this Friday, July 14, 2017, file photo, computer scientist Andrew Ng poses at his office in Palo Alto, Calif. Amazon announced Thursday, April 11, 2024, that it added artificial intelligence visionary Andrew Ng to its board of directors amid intense AI competition among startups and big technology companies. (AP Photo/Eric Risberg, File)
