A study organized by Time's Up, the organization formed to promote gender equality, has found that female-led films consistently outperform male-led movies at the box office.
The study analyzed the 350 top-grossing films worldwide released between January 2014 and December 2017. Researchers found that in films with small, medium and large budgets, all averaged better global grosses when a woman was listed as the lead star.
The study, conducted by the talent agency Creative Artists Agency and the tech company shift7, found that films that passed the Bechdel test do better, too. The Bechdel test, an invention of the cartoonist Alison Bechdel, rates whether a movie featuring two female characters having a conversation about something other than a man.
Researchers found every $1 billion film at the box office — including films like "Star Wars: The Force Awakens," ''Jurassic World" and "Beauty and the Beast" — passed the Bechdel test. Among films that cost more than $100 million to make, the ones that passed the Bechdel test grossed on average $618 million worldwide, while those that didn't averaged $413 million.
"Women comprise half the box office, yet there has been an assumption in the industry that female-led films led were generally less successful," CAA agent Christy Haubegger, who participated in the research, said in a statement. "We found that the data does not support that assumption."
Depending on budget data from Nielsen's Gracenote, researchers determined lead actors by the cast order listed in a movie's billing block (the text at the bottom of a movie poster), press notes or final credits. Of the 350 films studied, 105 qualified as female-led and 245 registered as male-led. The greatest gap was in larger budgeted films. In movies with a budget greater than $100 million, there were 75 male-led films and 19 female-led films.
The study was headed by a Time's Up working group led in part by Amy Pascal, former chairman of Sony Pictures. Earlier research by academics has chronicled similar rates of inequality in top-grossing Hollywood releases, and the financial benefits of inclusion .
"This is powerful proof that audiences want to see everyone represented on screen," said Pascal. "Decision-makers in Hollywood need to pay attention to this."
JERUSALEM (AP) — Yemen's Houthi rebels on Saturday claimed shooting down another of the U.S. military's MQ-9 Reaper drones, airing footage of parts that corresponded to known pieces of the unmanned aircraft.
The Houthis said they shot down the Reaper with a surface-to-air missile, part of a renewed series of assaults this week by the rebels after a relative lull in their pressure campaign over the Israel-Hamas war in the Gaza Strip.
U.S. Air Force Lt. Col. Bryon J. McGarry, a Defense Department spokesperson, acknowledged to The Associated Press on Saturday that “a U.S. Air Force MQ-9 drone crashed in Yemen.” He said an investigation was underway, without elaborating.
The Houthis described the downing as happening Thursday over their stronghold in the country's Saada province.
Footage released by the Houthis included what they described as the missile launch targeting the drone, with a man off-camera reciting the Houthi's slogan after it was hit: “God is the greatest; death to America; death to Israel; curse the Jews; victory to Islam.”
The footage included several close-ups on parts of the drone that included the logo of General Atomics, which manufactures the drone, and serial numbers corresponding with known parts made by the company.
Since the Houthis seized the country’s north and its capital of Sanaa in 2014, the U.S. military has lost at least five drones to the rebels counting Thursday's shootdown — in 2017, 2019, 2023 and this year.
Reapers, which cost around $30 million apiece, can fly at altitudes up to 50,000 feet and have an endurance of up to 24 hours before needing to land.
The drone shootdown comes as the Houthis launch attacks on shipping in the Red Sea and Gulf of Aden, demanding Israel ends the war in Gaza, which has killed more than 34,000 Palestinians there. The war began after Hamas-led militants attacked Israel on Oct. 7, killing 1,200 people and taking some 250 others hostage.
The Houthis have launched more than 50 attacks on shipping, seized one vessel and sank another since November, according to the U.S. Maritime Administration.
Houthi attacks have dropped in recent weeks as the rebels have been targeted by a U.S.-led airstrike campaign in Yemen. Shipping through the Red Sea and Gulf of Aden has declined because of the threat. American officials have speculated that the rebels may be running out of weapons as a result of the U.S.-led campaign against them and after firing drones and missiles steadily in the last months. However, the rebels have renewed their attacks in the last week.
A Houthi supporter raises a mock rocket during a rally against the U.S. and Israel and to support Palestinians in the Gaza Strip, in Sanaa, Yemen, Friday, April. 26, 2024. (AP Photo/Osamah Abdulrahman)
