A Canadian exhibitor hopes to further expand business in the Chinese market by utilizing the ongoing China International Consumer Products Expo (CICPE) as a springboard to showcase products and connect consumers.
The expo, which opened on Saturday and will run through Thursday, has attracted over 4,000 brands from 71 countries and regions, with an indoor exhibition area of 128,000 square meters.
Held in Haikou, capital city of south China's island province of Hainan, the event is China's only national-level exhibition featuring consumer products and is also the largest consumer expo in the entire Asia-Pacific region.
At the Canadian Pavilion, exhibitor Brian Jamieson's booth has been packed with visitors and buyers since the expo opened. His company promoted patented product, the "Magic Cushion Massager," which features innovative design with hundreds of massage points that can effectively combat fatigue and prevent bedsores.
Jamieson shared his excitement as he revealed that over 900 individuals had added his company on WeChat, and their products experienced a surge in demand, selling out at the expo with additional orders placed online.
As a newcomer in the rehabilitation aids sector, the company encountered hurdles in establishing brand recognition in China and decided to seize the chance presented by the consumer products expo.
"We have the opportunity to connect close to our consumers. We have no idea how they receive the spike brand and our products just by sitting in our office. We need to be here, touch people, have them touch us, touch our products so that we really understand what they want and need," he said.
Jamieson brought products to last year's expo and was surprised by an unexpected success. Shortly thereafter, the company secured orders worth 10 million yuan and established partnerships with Chinese firms.
"Our goal was to introduce our products and technology to China. Since last year's negotiations, I have overseen sales for the entire Chinese region," said Cheng Xin, general manager of SP1KE technology in China.
Through participation in the expo, Jamieson's company reached the market by supplying products to nursing homes and rehabilitation hospitals, resulting in a tenfold increase in sales.
With manufacturing operations based in Dongguan City, Guangdong Province, Jamieson looks ahead to further expansion, eying the promising prospects of the Chinese market.
"I think we will constantly be making new products in China based on the Chinese market and its need. The market is infinite in China for us, not only by its size, but because of the ways that you can use our technology," he said.
This year, he has solidified over 50 partnerships at the expo, extending his business reach to areas such as Shanghai, Sichuan, and Inner Mongolia.
Canadian exhibitor launches products, connects with Chinese market through consumer products expo
