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AP PHOTOS: For the world's largest democratic exercise, one village's polling officers are all women

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AP PHOTOS: For the world's largest democratic exercise, one village's polling officers are all women
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AP PHOTOS: For the world's largest democratic exercise, one village's polling officers are all women

2024-04-19 18:52 Last Updated At:19:01

CHEDEMA, India (AP) — The line was orderly at Government Middle School as people waited patiently to vote Friday, even after one of the voting machines malfunctioned.

The officers at the polling station in Chedema village in India's tiny mountain state of Nagaland had arrived the day before, all of them women on electoral duty for the first time. The four women surveyed the polling station, secured the perimeter and started on the tedious paperwork involved with India's multiphase national election.

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An elderly Angami Naga woman displays the indelible ink mark on her finger after casting her vote in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

CHEDEMA, India (AP) — The line was orderly at Government Middle School as people waited patiently to vote Friday, even after one of the voting machines malfunctioned.

Angami Nagas stand in a queue to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas stand in a queue to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas stand in queues to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas stand in queues to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas laugh as an elderly man reacts to the camera at a polling station in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas laugh as an elderly man reacts to the camera at a polling station in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Presiding officer Neichutuonuo Yhome, 27, background, oversees a polling station as voters arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Presiding officer Neichutuonuo Yhome, 27, background, oversees a polling station as voters arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Dekule Kapfo, 34, Nukutholu Nienu, 44, and Neichutuonuo Yhome, 27, oversee a polling station as voters arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Dekule Kapfo, 34, Nukutholu Nienu, 44, and Neichutuonuo Yhome, 27, oversee a polling station as voters arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Naga women arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Naga women arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, discuss inside a classroom on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, discuss inside a classroom on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Neke W Konyak, 29, Dekule Kapfo, 34, and Nukutholu Nienu, 44, make their beds on a concrete floor, on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Neke W Konyak, 29, Dekule Kapfo, 34, and Nukutholu Nienu, 44, make their beds on a concrete floor, on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Neke W Konyak, 29, Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Neke W Konyak, 29, Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Eholi Jimi, 35, laughs as she watches polling officers eat a meal prepared by her in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Eholi Jimi, 35, laughs as she watches polling officers eat a meal prepared by her in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A policeman looks at election posters at a polling station on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A policeman looks at election posters at a polling station on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A meal of meat and lentils cook over an open fire, meant for polling officers on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A meal of meat and lentils cook over an open fire, meant for polling officers on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Policewoman Alen Kiba, 34, speaks on the phone as Eholi Jimi, 35, prepares a meal for polling officers in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Policewoman Alen Kiba, 34, speaks on the phone as Eholi Jimi, 35, prepares a meal for polling officers in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Zhoto Khamo oversees paperwork prepared by polling officer Neke W Konyak, 29, on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Zhoto Khamo oversees paperwork prepared by polling officer Neke W Konyak, 29, on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, left, and Neke W Konyak, 29, put up election posters at their assigned polling station on the eve of polls in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, left, and Neke W Konyak, 29, put up election posters at their assigned polling station on the eve of polls in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, right, and Neke W Konyak, 29, secure the perimeter around their assigned polling station on the eve of polls in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, right, and Neke W Konyak, 29, secure the perimeter around their assigned polling station on the eve of polls in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

People rest outside a polling station on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

People rest outside a polling station on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A police officer speaks with polling officer Neke W Konyak, 29, after loading electronic voting machine and other related election material, before proceeding towards their polling station in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A police officer speaks with polling officer Neke W Konyak, 29, after loading electronic voting machine and other related election material, before proceeding towards their polling station in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Presiding Officer Neichutuonuo Yhome, 27, carries an electronic voting machine and proceeds towards her polling station on the eve of polls in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Presiding Officer Neichutuonuo Yhome, 27, carries an electronic voting machine and proceeds towards her polling station on the eve of polls in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Kumar Ramnikant, Deputy Commissioner of Kohima district, centre, speaks with polling officers during distribution of election related material in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Kumar Ramnikant, Deputy Commissioner of Kohima district, centre, speaks with polling officers during distribution of election related material in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, left, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, left, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Dekule Kapfo, 34, Neke W Konyak, 29, Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Dekule Kapfo, 34, Neke W Konyak, 29, Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

They stopped only for an early dinner, paying heed to the voice of Eholi Jimo, 35, who cooked their meal over an open fire. “Please eat while the food is still hot,” she urged.

The Northern Angami constituency is Nagaland's first to be solely managed by women polling officers. It was the idea of Kumar Ramnikant, the administrative head of Kohima district, in hopes of breaking job stereotypes.

“If our country needs proper development, then there should be equal contribution from both halves," Ramnikant said. "Empowerment should not only be at the top level, it should be at the bottom level also. It should be at all layers for real empowerment.”

“Women are more systematic. They take every sentence seriously, whereas men have an easy attitude,” said Zhoto Khamo, an officer who has supervised many elections.

India's elections that started Friday will finish June 1, with the counting starting on June 4. Each phase is held on a single day, with voting in several constituencies across multiple states. The staggered polling allows the government to deploy tens of thousands of troops to prevent violence and transport election officials and voting machines.

Security issues were not a concern at the Chedema polling station as the constituency has not recorded election-related violence in the recent past.

The Election Commission of India must ensure a voting booth is available within 2 kilometers (1.2 miles) of every voter. Some 15 million election officials and security staff will traverse deserts and mountains — by boat, foot and even on horseback — to try to reach every voter.

“I just hope it will go smoothly and things happen on time,” said Neichütuonuo Yhome, 27, the presiding officer of the Chedema polling station's team.

After they collected the electronic voting machines and other election-related material on Thursday, Yhome led her team to their station.

Their duty resumed at sunrise Friday.

The night before, they had spread their sleeping bags on the cold concrete floor of a classroom. A village leader was quick to arrange rugs for the night, saying: “They are guests of the village.”

An elderly Angami Naga woman displays the indelible ink mark on her finger after casting her vote in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

An elderly Angami Naga woman displays the indelible ink mark on her finger after casting her vote in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas stand in a queue to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas stand in a queue to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas stand in queues to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas stand in queues to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas laugh as an elderly man reacts to the camera at a polling station in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Angami Nagas laugh as an elderly man reacts to the camera at a polling station in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Presiding officer Neichutuonuo Yhome, 27, background, oversees a polling station as voters arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Presiding officer Neichutuonuo Yhome, 27, background, oversees a polling station as voters arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Dekule Kapfo, 34, Nukutholu Nienu, 44, and Neichutuonuo Yhome, 27, oversee a polling station as voters arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Dekule Kapfo, 34, Nukutholu Nienu, 44, and Neichutuonuo Yhome, 27, oversee a polling station as voters arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Naga women arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Naga women arrive to cast their votes in Chedema village, in the northeastern Indian state of Nagaland, Friday, April 19, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, discuss inside a classroom on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, discuss inside a classroom on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Neke W Konyak, 29, Dekule Kapfo, 34, and Nukutholu Nienu, 44, make their beds on a concrete floor, on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Neke W Konyak, 29, Dekule Kapfo, 34, and Nukutholu Nienu, 44, make their beds on a concrete floor, on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Neke W Konyak, 29, Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Neke W Konyak, 29, Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Eholi Jimi, 35, laughs as she watches polling officers eat a meal prepared by her in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Eholi Jimi, 35, laughs as she watches polling officers eat a meal prepared by her in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A policeman looks at election posters at a polling station on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A policeman looks at election posters at a polling station on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A meal of meat and lentils cook over an open fire, meant for polling officers on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A meal of meat and lentils cook over an open fire, meant for polling officers on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Policewoman Alen Kiba, 34, speaks on the phone as Eholi Jimi, 35, prepares a meal for polling officers in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Policewoman Alen Kiba, 34, speaks on the phone as Eholi Jimi, 35, prepares a meal for polling officers in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Zhoto Khamo oversees paperwork prepared by polling officer Neke W Konyak, 29, on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Zhoto Khamo oversees paperwork prepared by polling officer Neke W Konyak, 29, on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, left, and Neke W Konyak, 29, put up election posters at their assigned polling station on the eve of polls in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, left, and Neke W Konyak, 29, put up election posters at their assigned polling station on the eve of polls in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, right, and Neke W Konyak, 29, secure the perimeter around their assigned polling station on the eve of polls in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, right, and Neke W Konyak, 29, secure the perimeter around their assigned polling station on the eve of polls in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

People rest outside a polling station on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

People rest outside a polling station on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A police officer speaks with polling officer Neke W Konyak, 29, after loading electronic voting machine and other related election material, before proceeding towards their polling station in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

A police officer speaks with polling officer Neke W Konyak, 29, after loading electronic voting machine and other related election material, before proceeding towards their polling station in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Presiding Officer Neichutuonuo Yhome, 27, carries an electronic voting machine and proceeds towards her polling station on the eve of polls in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Presiding Officer Neichutuonuo Yhome, 27, carries an electronic voting machine and proceeds towards her polling station on the eve of polls in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Kumar Ramnikant, Deputy Commissioner of Kohima district, centre, speaks with polling officers during distribution of election related material in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Kumar Ramnikant, Deputy Commissioner of Kohima district, centre, speaks with polling officers during distribution of election related material in Kohima, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, left, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers Neichutuonuo Yhome, 27, left, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Dekule Kapfo, 34, Neke W Konyak, 29, Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

Polling officers, left to right, Dekule Kapfo, 34, Neke W Konyak, 29, Neichutuonuo Yhome, 27, and Nukutholu Nienu, 44, prepare election related paperwork on the eve of polling in Chedema village, in the northeastern Indian state of Nagaland, Thursday, April 18, 2024. (AP Photo/Yirmiyan Arthur)

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HTeaO Proudly Now Serving Cole Hauser’s Free Rein Coffee Company

2024-05-02 20:47 Last Updated At:20:50

DALLAS--(BUSINESS WIRE)--May 2, 2024--

HTeaO, the nation’s leading iced tea franchise, is now proudly serving a variety of coffee beverages that contain two of Free Rein Coffee Company’s premium grade blends: Homestead and American Dirt. These coffee beverages are now available at participating HTeaO locations, alongside an array of Free Rein products and merchandise including ground coffee, coffee pods, hats, drinkware, and more.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240502834552/en/

"We're thrilled to partner with Cole Hauser and the Free Rein Coffee Company team to introduce their great coffee at many of our HTeaO locations,” said Heath Nielsen, President of HTeaO. “Free Rein is a beverage concept that deeply aligns with our western roots and community values. We fell in love with their bold yet smooth blends, and we are confident that our customers will enjoy them too.”

One of these shared values includes honoring those that have dedicated themselves to taking care of people and the community. First responders in uniform have always been served for free in HTeaO locations, providing a strong alignment with Free Rein’s ongoing commitment to ‘serve those who serve’.

HTeaO will serve Free Rein’s American Dirt (dark roast) and Homestead (medium roast) in a variety of drip, latte, iced coffee, and espresso beverages, rolling out at participating locations throughout 2024.

“I’m looking forward to the partnership with HTeaO to share our smooth coffee with bold flavors with their customers,” said Cole Hauser, founder of Free Rein Coffee Company. “Our mission at Free Rein is to Serve Those Who Serve – giving back to military, veterans, first responders, nurses and teachers – and we’re proud that HTeaO supports our same vision.”

In addition to these new offerings, HTeaO is reintroducing classics like the Marfa Morning Latte, Liquid Gold Iced Coffee, and Horchata Iced Coffee, now using Free Rein coffee products. These beloved concoctions promise to tantalize taste buds and offer a better twist to your coffee experience.

"With our unwavering dedication to quality and community, we're enthusiastic about offering this exceptional coffee to our loyal fans and customers," adds Nielsen.

HTeaO offers a range of ultra-premium tea, water, and coffee products and caters to customers both in-store and through convenient drive-thru services. Each location boasts 26 meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.

Free Rein Coffee Company can be purchased at HTeaO’s outposts, as well as online at FreeReinCoffee.com. For more information on HTeaO please visit www.HTeaO.com.

About HTeaO

HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 26 meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 100 locations in early 2024, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://hteao.com/franchise/.

About Free Rein Coffee Company:

Free Rein Coffee Company was founded by Cole Hauser and friends Karl Pfluger, Paul Anderson and Aron Marquez, to create high quality coffee that fuels folks to Get Up And Get After It and chase their dreams. From our roastery in San Angelo, TX, we’ve been slow-roasting our coffee in small batches for over 20 years, for smooth coffee that’s full of flavor. Arising from Cole’s long standing support of veteran causes, our mission is to Serve Those Who Serve, and every purchase of Free Rein Coffee helps give back to those that serve our country and communities, including military, veterans, first responders, nurses and teachers.

Free Rein Coffee is available in whole beans, ground beans, and single-serve pod formats; and ready to wear as a line of branded apparel and gear. To learn more visit http://freereincoffee.com.

HTeaO now offers a selection of premium coffee beverages featuring two distinct blends from Cole Hauser’s Free Rein Coffee Company: Homestead and American Dirt. (Photo: Business Wire)

HTeaO now offers a selection of premium coffee beverages featuring two distinct blends from Cole Hauser’s Free Rein Coffee Company: Homestead and American Dirt. (Photo: Business Wire)

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