Global gold demand, including over-the-counter (OTC) purchases, increased by 3 percent year on year in the first quarter of 2024 to 1,238 tons, marking the strongest first quarter since 2016, according to a report released by the World Gold Council on Tuesday.
The report revealed that gold jewelry consumption declined by 2 percent to 479 tons, but remained above the five-year average for the first quarter at 465 tons. Conversely, gold bar and coin demand surged by 3 percent to 312.3 tons.
"In the first quarter, the biggest gold market growth came from retail investment, primarily in gold coins and bars. This growth is not only seen in developed countries but also in emerging economies," said Wang Lixin, CEO of the World Gold Council China.
Wang also highlighted the notable increase in gold demand for technology applications, which typically experiences growth of around 1-2 percent annually.
"We observed a growth of over 10 percent in gold demand in the technology sector this quarter, mainly driven by artificial intelligence," added Wang.
The reports says healthy investment from the OTC market, persistent central bank buying, and higher demand from Asian buyers, helped drive the gold price to a record quarterly average of 2,070 U.S. dollars per ounce, which was 10 percent higher year on year and 5 percent higher quarter-on-quarter.
Additionally, global central banks increased their gold reserves by 290 tons in the first quarter, a one percent year-on-year growth and a 69 percent increase compared to the five-year quarterly average. This marks the highest first-quarter data since 2000.
The report also noted a gradual diversification in Chinese gold demand during the first quarter, despite the high gold prices in March.
Data shows that gold jewelry consumption in the Chinese market decreased by 6 percent year on year to 184 tons in the first quarter, while the demand for gold bars and coins reached 110 tons, representing a significant 68 percent rise year on year increase.
Furthermore, the report reveals that the People's Bank of China continued its gold purchases. By the end of the first quarter, China's official gold reserves reached 2,262 tons, increasing by 27 tons compared to the previous quarter.
Currently, gold accounts for 4.6 percent of China's total official foreign exchange reserves, reaching its highest historical level.