AUSTIN, Texas--(BUSINESS WIRE)--Apr 30, 2024--
Bumble, the women-first dating app, today unveiled an updated brand identity and app design, and launched a suite of new features, including more ways to Make The First Move, marking a new chapter in Bumble’s evolution.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240430323928/en/
Bumble launched in 2014, giving women more control of their dating lives by flipping traditional gender roles and challenging the antiquated rules of dating. Today, the app is expanding upon its make the first move requirement by introducing choice in how a connection is made with Opening Moves. Additionally, Bumble is making its profile creation quicker and more intentional, expanding its dating intentions and making updates to its compatibility algorithms.
Recent Bumble research* shows women’s experiences have evolved, especially regarding empowerment in online dating. Keeping true to Bumble’s mission, equality remains a priority in relationships with the overwhelming majority* (92%) of women stating it is a top marker in romance. However, how women define equality has evolved with almost 9 in 10* (88%) single women surveyed on the app globally stating that today, equality is about personal choice and autonomy to decide what’s right for you.
After billions of first moves and countless Bumble success stories, Bumble continues to prioritize community-first feedback with solutions that make dating better for women. This builds upon the company’s decade of leadership in addressing issues that impact women online, including banning body shaming and gender-based hate, launching features to combat non-consensual lewd content, and leveraging AI to automatically block spam, scam, and fake profiles. According to research, the majority* of women (60%) surveyed use Bumble because they believe the app delivers a better experience for them.
The Evolution of Make The First Move
Beginning today, women on Bumble have even more choice in how they connect with the launch of Opening Moves. The new feature gives women the option to set a question that their matches can respond to, creating a new way to engage with connections while keeping women in control. Nearly half of women* (46%) surveyed on Bumble shared that having more ways to start a conversation would make their dating app experience even better. Women can use one of Bumble’s recommended Opening Moves, or craft their own. For non-binary and same-gender connections, either person can set and respond to an Opening Move.
“We have always believed that when you make dating better for women, you make it better for everyone. In listening to our community, many have shared their exhaustion with the current online dating experience, and for some, that includes making the first move. We’re also hearing from women that empowerment today is not only about control but it’s also about agency, and we’re excited to offer more choice in how women make the first move with our new Opening Moves feature,” said Lidiane Jones, CEO of Bumble. “We want to evolve with our community, shifting from a fixed approach to giving women more options in how they engage.”
“Bumble has been leading in addressing the challenges of online spaces, introducing industry-first features like Private Detector ™ to identify unsolicited lewd images, AI and machine learning to identify scams and spam, and comprehensive Community Guidelines. This latest launch reflects the first step in our continued commitment to making dating better for women, creating space for people to establish relationship dynamics that work for them,” Jones continued.
During testing, Bumble found that Opening Moves improved meaningful conversations on the app by increasing chat initiation and reply rates, as well as lengthening time spent in conversation.
Expanded Compatibility and Stronger Curation
Relationships look different for everyone, but more than 2 in 3* (68%) of women surveyed stated that they struggle with people not being upfront about their dating intentions. Bumble's data** also shows that women want to learn more about a potential match before they connect, with nearly 80% swiping right once they have viewed the entire profile.
To help people better communicate what they are looking for now, not just in the future, the app has updated its Dating Intentionsbadges to include everything from ‘ fun, casual dates’ and ‘ intimacy without commitment’ to a ‘ life partner’ and ‘ ethical non-monogamy.’ People on Bumble can now also select up to two dating intentions to be shown on their profile. More than 3 in 4* (77%) women surveyed globally on Bumble said knowing someone’s dating intentions is one of the most important things when online dating.
To help people find compatible matches even faster, common interests and shared top musical artists are now highlighted at the top of profiles to quickly and easily identify commonalities with a potential match. Bumble also increased the minimum number of photos required on a profile and made advancements to its For You algorithm, which is a daily set of four curated, relevant profiles based on your preferences and past matches.
A New Look and Feel
To mark the start of a new chapter, Bumble is also unveiling an updated brand identity including a new logo, bolder fonts, and refreshed colors and illustrations. The new design is a reflection of the company’s branding evolution, emphasizing their ongoing dedication to enhancing member experiences on the app. Bumble’s data shows that 3 in 4* (75%) women say the look and feel of a dating app is important to their overall experience and with 65% that the visual identity of a dating app can make it easier to use.
Led in-house by Bumble’s Creative Studio, the new design will be part of a global marketing campaign launching across more than 10 countries, which includes new content showcasing the lengths women may go when faced with online dating fatigue.
Note to Editors:
*All data was commissioned by Bumble of 6,138 women on Bumble globally ages 23-35 between April 5-April 12, 2024.
**Internal Bumble data of women users in the US, UK, Canada, Australia and New Zealand.
ABOUT BUMBLE INC.
Bumble Inc. is the parent company of Bumble, Bumble For Friends, Badoo, Fruitz and Official. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Official is an app for couples that promotes open and honest communication between partners and was founded in 2020.
Dating app Bumble is expanding upon its signature Make The First Move functionality with the launch of Opening Moves to give women more choice in how they make romantic connections. Bumble is also introducing a fresh, new design, and making it easier to create a compelling profile to find desired matches. (Graphic: Business Wire)
CAIRO (AP) — The United Nations says it has suspended food distribution in the southern Gaza city of Rafah due to lack of supplies and insecurity. It also said no aid trucks entered via a pier set up by the U.S. for sea deliveries for the past two days.
The U.N. has not specified how many people remain in Rafah after the Israeli military launched an intensified assault there on May 6, but there appears to be several hundred thousand.
Abeer Etefa, a spokesperson for the U.N’s World Food Program, warned that “humanitarian operations in Gaza are near collapse.” If food and other supplies don’t resume entering Gaza in “in massive quantities, famine-like conditions will spread,” she said
The main agency for Palestinian refugees, UNRWA, on Tuesday announced the suspension of distribution in Rafah in a post on X, without elaborating.
Etefeh said the WFP had also stopped distribution in Rafah after exhausting its stocks. It continued “limited distributions” of reduced food parcels in central Gaza but “food parcel stocks will run out within days,” she said.
THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below.
JERUSALEM (AP) — Israel sought Tuesday to contain the fallout from a request by the chief prosecutor of the world’s top war crimes court for arrest warrants for Israeli and Hamas leaders, a move supported by three European countries, including key ally France.
Belgium, Slovenia and France each said Monday they backed the decision by International Criminal Court prosecutor Karim Khan, who accused Israeli Prime Minister Benjamin Netanyahu, his defense minister and three Hamas leaders of war crimes and crimes against humanity in the Gaza Strip and Israel.
While no one faces imminent arrest, the announcement deepens Israel's global isolation at a time when it is facing growing criticism from even its closest allies over the war in Gaza. Support for the warrants from three European Union countries also exposes divisions in the West's approach to Israel.
Israeli Foreign Minister Israel Katz headed to France on Tuesday in response, and his meetings there could set the tone for how countries navigate the warrants — if they are eventually issued — and whether they could pose a threat to Israeli leaders.
Israel still has the support of its top ally, the United States, as well as other Western countries that spoke out against the decision. But if the warrants are issued, they could complicate international travel for Netanyahu and Israeli Defense Minister Yoav Gallant, even if they do not face any immediate risk of prosecution because Israel itself is not a member of the court.
The prosecutor also requested warrants for Hamas leaders Yahya Sinwar, Mohammed Deif and Ismail Haniyeh. Hamas is already considered an international terrorist group by the West. Both Sinwar and Deif are believed to be hiding in Gaza. But Haniyeh, the supreme leader of the Islamic militant group, is based in Qatar and frequently travels across the region. Qatar, like Israel, is not a member of the ICC.
As Israeli leaders came to grips with the prosecutor's decision, violence continued in the region, with an Israeli raid in the occupied West Bank killing at least seven Palestinians, including a local doctor, according to Palestinian health officials.
In a statement Monday night about the warrant requests, France said it “supports the International Criminal Court, its independence, and the fight against impunity in all situations.”
“France has been warning for many months about the imperative of strict compliance with international humanitarian law and in particular about the unacceptable nature of civilian losses in the Gaza Strip and insufficient humanitarian access,” said the statement from France, which has a large Jewish community and close trade and diplomatic ties with Israel.
The war between began on Oct. 7, when Hamas-led militants crossed into Israel and killed some 1,200 people, mostly civilians, and took 250 hostage. Khan accused Hamas’ leaders of crimes against humanity, including extermination, murder and sexual violence.
Israel responded with an offensive, which has killed more than 35,000 Palestinians, according to Gaza's Health Ministry, which does not distinguish between noncombatants and fighters in its count. The war has sparked a humanitarian crisis that has displaced much of the coastal enclave’s population and driven parts of it to starvation, which Khan said Israel used as a “method of warfare.”
Belgian Foreign Minister Hadja Lahbib said Monday in a post on social media platform X that “crimes committed in Gaza must be prosecuted at the highest level, regardless of the perpetrators.”
Netanyahu and other Israeli leaders condemned the prosecutor's move as disgraceful and antisemitic. U.S. President Joe Biden also lambasted the prosecutor and supported Israel’s right to defend itself against Hamas. The United Kingdom called the move “not helpful,” saying the ICC does not have jurisdiction in the case, while Israeli ally Czech Republic called Khan's decision “appalling and completely unacceptable.”
A panel of three judges will decide whether to issue the arrest warrants and allow a case to proceed. The judges typically take two months to make such decisions.
Experts warned that any warrants could complicate relations between Israel and even allies that condemned the move.
Yuval Kaplinsky, a former senior official in Israel’s Justice Ministry, said countries that are party to the court would be obliged to arrest Netanyahu or Gallant if they visit, although he said some of those countries might find legal loopholes that could help them avoid that.
“They would prefer (that) Netanyahu does not visit rather than have him visit in London and have the entire world watch him avoid extradition,” Kaplinsky said.
Since the war began, violence has also flared in the occupied West Bank.
On Tuesday, an Israeli raid into the Jenin refugee camp and the adjacent city of Jenin killed at least seven Palestinians, according to the Palestinian Health Ministry.
The military said its forces struck militants during the operation while the Palestinian Islamic Jihad militant group said its fighters battled the Israeli forces.
However, according to Wissam Abu Baker, the director of Jenin Governmental Hospital, the medical center’s surgery specialist, Ossayed Kamal Jabareen, was among the dead. He was killed on his way to work, Abu Baker said.
Jenin and the refugee camp, seen as a hotbed of militancy, have been frequent targets of Israeli raids, long before Israel’s war with Hamas in Gaza broke out.
Since the start of the war, nearly 500 Palestinians have been killed in West Bank fighting, many of them militants, as well as others throwing stones or explosives at troops. Others not involved in the confrontations have also been killed.
Israel says it is cracking down on soaring militancy in the territory, pointing to a spike in attacks by Palestinians on Israelis. It has arrested more than 3,000 Palestinians since the start of the war in Gaza.
Israel captured the West Bank in the 1967 Mideast war, along with east Jerusalem, which it later annexed, and the Gaza Strip, which it withdrew troops and settlers from in 2005. Palestinians seek those territories as part of their future independent state, hopes for which have been dimmed since the war in Gaza erupted.
Goldenberg reported from Jerusalem. Associated Press journalists Majdi Mohammed in the Jenin refugee camp, West Bank, Jack Jeffery in Jerusalem, John Leicester in Paris, and Jill Lawless in London contributed to this report.
FILE - Israeli Prime Minister Benjamin Netanyahu attends a press conference in the Kirya military base in Tel Aviv, Israel on Oct. 28, 2023. Top Israeli officials are accused of seven war crimes and crimes against humanity by the ICC. (Abir Sultan/Pool Photo via AP, File)
FILE - Ismail Haniyeh, the leader of the Palestinian militant group Hamas, speaks to journalists after his meeting with Lebanese Parliament Speaker Nabih Berri, in Beirut, Lebanon, on June 28, 2021. The Hamas officials are accused by the ICC of planning and instigating eight war crimes and crimes against humanity, among them extermination, murder, taking hostages, rape and torture. (AP Photo/Hassan Ammar, File)
Smoke rises following an Israeli airstrike in the Gaza Strip, as seen from southern Israel Tuesday, May 21, 2024. (AP Photo/Leo Correa)
FILE - Exterior view of the International Criminal Court, or ICC, in The Hague, Netherlands, Tuesday, April 30, 2024. The International Criminal Court's chief prosecutor said Monday, May 20, 2024, that he’s seeking arrest warrants for both Israeli and Hamas leaders in connection with their actions during the seven-month war. (AP Photo/Peter Dejong, File)
Smoke rises to the sky after explosion in the Gaza Strip, as seen from southern Israel Tuesday, May 21, 2024. (AP Photo/Leo Correa)
