LOS ANGELES--(BUSINESS WIRE)--May 6, 2024--
Who Gives A Crap, the conscious toilet paper company on a mission to reduce deforestation and provide access to clean water and toilets for all, has launched its 100 percent recycled fiber toilet paper in Whole Foods Market. The product is now available in select US store locations nationwide, following an exclusive retail launch through June 2024.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240506755132/en/
Now available in select Whole Foods Market stores nationwide are 4-roll and 8-roll colorful design packages of extra long, soft and strong toilet paper, a new quantity offering that strays from the bulk packs that have been available only through the Who Gives A Crap website.
“We understand that environmentally friendly purchases come more easily when the product is high quality, aesthetically pleasing and conveniently plugs into an already existing shopping routine,” explained Danny Alexander, Co-Founder Who Gives A Crap, “Collaborating with Whole Foods Market is an effective way to encourage new customers to try our super soft toilet paper, designed to elevate the standards of recycled TP, while feeling confident that their spending is helping to reduce deforestation and provide clean water and sanitation to people around the world.”
Who Gives A Crap launched in Australia in 2012 when co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga learned 2.4 billion people didn’t have access to a toilet and saw the opportunity to develop an eco-friendly product that can help solve the sanitation crisis. The brand donates 50 percent of its profits towards building water, hygiene and sanitation solutions and has so far raised more than $13,378,250 AUD to date 1.
In 2022, Who Gives A Crap commissioned a study 2 that found traditional toilet paper production requires cutting down more than 1 million trees every day. The data only reinforced what the company already knew to be true: unsustainable poo habits are contributing to deforestation in a way most aren’t considering. But, because toilet paper is a low consideration—yet essential—daily product, there is immense opportunity and benefit to inspiring a simple product swap among eco-curious shoppers.
“Who Gives A Crap is an award-winning brand that has seemingly integrated into Whole Foods Market stores, celebrated for their mission-driven approach,” said Ruby Rios, Category Merchant at Whole Foods Market. “Who Gives A Crap set out to make a thoughtful product, down to its vibrant packaging, which will now bring new excitement to the toilet paper aisle while adhering to the high-quality standards customers have come to expect inside our stores.”
Though Who Gives A Crap is new to US supermarkets, its popularity and cheeky branding have made it a top toilet paper company in Australia, where its colorful rolls can be found in most grocery stores, and the UK, where it continues to expand retail reach. They’ve recently won the 2024 NEXTY Award for Best People-Forward Product, further signaling stateside success. Following the brand's introduction to the US market in 2016, the US retail launch demonstrates consumer demand for purposeful products.
Who Gives A Crap’s retail exclusivity in Whole Foods Market ends June 1. To learn more about the company’s impact work and mission, visit us.whogivesacrap.org.
Product Specifications:
About Who Gives A Crap
Who Gives A Crap is a B Corp™ certified business, recognised for the highest levels of environmental and social impact. All of their products are made with sustainable materials that are FSC Chain-of-Custody certified and available in nearly 40 countries.
The business launched in 2012 when co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga learnt that billions of people do not have access to a toilet. From the beginning, the company has donated 50% of its profits to clean water and sanitation non-profits worldwide. To date, Who Gives A Crap has donated over $13 million AUD to partners around the world that work with local communities to improve access to water, toilets and hygiene solutions. The company strives to continually reduce its environmental footprint whilst helping billions of people in need.
Press kit: here
1 To date, Who Gives A Crap raised AUD $13,378,250 of which AUD $12,630,717 is from the 50% donations model directly and AUD $747,533 is from the additional donations to the Crap Foundation that the business helped to make possible
2 Environmental Impacts of Traditional Toilet Paper Usage, 7 April 2022: Edge Environment for Who Gives A Crap
The accessibility and new quantity offerings of 4-roll and 8-roll packages encourage new customers to try toilet paper without straying from the convenience of their existing shopping routine. (Photo: Business Wire)
LOS ANGELES (AP) — Walker Buehler pitched six sharp innings with seven strikeouts in his third start since returning from Tommy John surgery, leading the Los Angeles Dodgers to a 4-0 victory over the Cincinnati Reds on Saturday night.
Buehler (1-1) yielded three hits and no walks in a dominant performance to earn his first major league victory since May 24, 2022. After looking somewhat shaky and wild in his first two starts back from his second Tommy John procedure, the two-time All-Star controlled his breaking pitches against Cincinnati and rediscovered the form he has usually shown when healthy during his first six seasons with the Dodgers.
Buehler said he changed his position on the rubber since his last start, and “a lot of things clicked into place.”
“It was finally fun again,” Buehler said with a smile. “No, it’s just good to put one together. ... The (velocity) wasn't as good as it has been, not that that was intentional, but I think I was really trying to command it, and that's what happens. I think there's enough velo in there to still be pretty good. Just felt like it finally worked."
Buehler and his three relievers combined on a three-hitter, with the bullpen pitching three perfect innings.
“He's confident by nature, but I still think that when you go out there and do it, that solidifies the confidence, especially coming back from Tommy John,” Dodgers manager Dave Roberts said.
Freddie Freeman had two hits and drove in a run for the Dodgers, who have won 18 of 24 games to surge 7 1/2 games ahead of San Diego atop the NL West. Teoscar Hernández and Andy Pages also had run-scoring hits for Los Angeles.
“A healthy Walker Buehler, that's huge for us,” Freeman said. “You can't say enough about him. I feel for someone who's gone through injuries like that. It's been a long road back for him. Whatever happens down the road, so be it.”
Graham Ashcraft (3-3) yielded three hits, three walks and three runs over five innings for the Reds, who have lost two straight and 14 of 17. Cincinnati was shut out for the fourth time this season.
“They put some good swings on the ball, (but) there was only one hard-hit ball throughout the game,” Ashcraft said. “Of course, the walks killed me.”
The Reds lost despite handling Shohei Ohtani, who went 0 for 4 for only the fifth time since joining the Dodgers. Mookie Betts also got his first rest day of the season for the Dodgers, who moved Ohtani to the leadoff spot.
Ashcraft held the Dodgers hitless for the first three innings, but he walked Freeman and Hernández in the fourth before Pages delivered an RBI single. Hernández then scored on Gavin Lux's groundout.
“You give them credit," Cincinnati manager David Bell said. "The hits (Los Angeles) ended up getting were maybe not hit real hard, but at the same time, they put themselves in position to score by getting on base, grinding out at-bats and making it tough on Graham.”
Jake Fraley was gifted a one-out triple in the fifth when Dodgers left fielder Miguel Vargas inexplicably cut in front of Pages, causing both outfielders to miss a catchable ball. Buehler calmly got two more outs.
“That's kind of the stuff I play for, what we all talk about,” Buehler said. “You get to the game, and kind of going pedestrian and well, and then you get into a spot like that, and it ... gets you back going. For me, every time I can do that and be successful is such a huge thing, being out as long as I was.”
Miguel Rojas doubled and scored on Freeman's single in the fifth. Freeman then doubled and scored on Hernández's single in the eighth.
Reds outfielder Jacob Hurtubise got his first major league hit with a single in the third inning. The 26-year-old U.S. Military Academy graduate was called up Monday, becoming the first major leaguer to use a new exemption policy allowing West Point grads to defer their military service while playing professional sports.
TRAINER'S ROOM
Dodgers: Clayton Kershaw threw off the mound before the game in his latest step in his return from offseason shoulder surgery. He isn't expected to begin his 17th season with Los Angeles until July or August. ... RHP Bobby Miller (right shoulder) also threw a bullpen session. He hasn't pitched in a game since April 13.
UP NEXT
Los Angeles native Hunter Greene (2-2, 3.27 ERA) will make the second Dodger Stadium start of his career for Cincinnati. The Dodgers haven't announced their starter.
AP MLB: https://apnews.com/MLB
Cincinnati Reds starting pitcher Graham Ashcraft throws during the first inning of a baseball game against the Los Angeles Dodgers in Los Angeles, Saturday, May 18, 2024. (AP Photo/Ashley Landis)
Los Angeles Dodgers catcher Will Smith catches a foul ball hit by Cincinnati Reds' Jeimer Candelario during the fifth inning of a baseball game in Los Angeles, Saturday, May 18, 2024. (AP Photo/Ashley Landis)
Los Angeles Dodgers designated hitter Shohei Ohtani reacts to a pitch during the first inning a baseball game against the Cincinnati Reds in Los Angeles, Saturday, May 18, 2024. (AP Photo/Ashley Landis)
Cincinnati Reds left fielder Jacob Hurtubise (26) takes the field during the second inning of a baseball game against the Los Angeles Dodgers in Los Angeles, Saturday, May 18, 2024. (AP Photo/Ashley Landis)
Los Angeles Dodgers starting pitcher Walker Buehler shows during the first inning of a baseball game against the Cincinnati Reds in Los Angeles, Saturday, May 18, 2024. (AP Photo/Ashley Landis)
