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Royal etiquette for the Trumps' visit: Don't kiss the queen

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Royal etiquette for the Trumps' visit: Don't kiss the queen
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News

Royal etiquette for the Trumps' visit: Don't kiss the queen

2018-07-13 15:17 Last Updated At:15:17

President Donald Trump is coming to Britain fresh from a confrontational NATO summit that featured stinging criticism of America's closest allies, but he's likely to tone down that stance when he takes tea Friday with Britain's Queen Elizabeth II.

FILE - In this July 3, 2018 file photo, President Donald Trump arrives to speak to a "Salute to Service" dinner in White Sulphur Springs, W.Va. Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Evan Vucci, File)

FILE - In this July 3, 2018 file photo, President Donald Trump arrives to speak to a "Salute to Service" dinner in White Sulphur Springs, W.Va. Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Evan Vucci, File)

The president and his wife, Melania, are not expected to make waves during the visit with the 92-year-old monarch. Elizabeth has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office.

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FILE - In this July 3, 2018 file photo, President Donald Trump arrives to speak to a "Salute to Service" dinner in White Sulphur Springs, W.Va. Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Evan Vucci, File)

President Donald Trump is coming to Britain fresh from a confrontational NATO summit that featured stinging criticism of America's closest allies, but he's likely to tone down that stance when he takes tea Friday with Britain's Queen Elizabeth II.

FILE - In this Wednesday, May 25, 2011 file photo, US President Barack Obama and first lady Michelle Obama welcome Britain's Queen Elizabeth II for a reciprocal dinner at Winfield House in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Charles Dharapak, File)

The president and his wife, Melania, are not expected to make waves during the visit with the 92-year-old monarch. Elizabeth has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office.

FILE - In this Wednesday, 15, 1991 file photo, US President George H.W. Bush escorts Queen Elizabeth II from the White House to a helicopter enroute to Baltimore to watch her first major league baseball game, in Washington. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Doug Mills, File)

Chief among them: Don't get too affectionate with the queen, who does not expect to be hugged or kissed by guests.

FILE - In this file photo dated May 1977, U.S. President Jimmy Carter, right, and Britain's Queen Elizabeth II with French President Valery Giscard d'Estaing, at Buckingham Palace in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

"That wouldn't be required from a head of state or the wife of a head of state," he said. "He would be wise not to attempt to kiss her, and I don't expect for a moment that he will."

FILE - In this Saturday, June 4, 1994 file photo, Britain's Queen Elizabeth smiles, as she sits alongside President Bill Clinton at a dinner in the Guildhall in Portsmouth, England, commemorating the 50th anniversary of D-Day. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Doug Mills, File)

Vickers expects the royal visit to go smoothly despite the many controversies swirling around Trump's visit to the U.K. He says the queen will form an impression of the American president but will not share it, given her penchant for keeping her thoughts to herself and her very closest family.

FILE - In this Wednesday, April 1, 2009 file photo, Michelle Obama, wife of U.S. President Barack Obama, left, walks with Britain's Queen Elizabeth II at the reception at Buckingham Palace in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (Daniel Hambury, Pool Photo via AP, File)

But the queen certainly was not upset when South African President Nelson Mandela called her Elizabeth. Nor was she miffed when Michelle Obama put her arm around the queen briefly.

FILE - In this file photo dated Oct. 17, 1957, President Dwight Eisenhower, second left and first lady Mamie, second right are flanked by their royal guests, Britain's Queen Elizabeth II and her husband, Prince Philip, at the White House, in Washington. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

The public usually sees her in maximum composure mode.

FILE - In this file photo dated July 7, 1976, U.S. President Gerald Ford dances with Britain's Queen Elizabeth II in the State Dining Room at the White House, following a State Dinner in the queen's honor. US President DonaldTrump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/John Duricka, File)

Some standard rules apply — it's considered poor form to turn your back on the queen or to photograph her. Still, the days when there was a "proper" or "improper" way to hold a tea cup disappeared at about the time of the Beatles.

FILE - In this 1970 file photo, Britain's Queen Elizabeth II, left, reacts with U.S. President Richard Nixon, at Chequers, in Buckinghamshire, England. US President Donald Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

It will not be a prolonged visit, like the one in 1982 that was long enough to allow Ronald Reagan to go horseback riding with the queen.

The imposing setting at Windsor Castle and the fact that his hostess is one of the most admired women in the world are expected to temper Trump's iconoclastic ways. There are also rules of etiquette for encounters with the queen, although they are less rigid than many believe.

FILE - In this Wednesday, May 25, 2011 file photo, US President Barack Obama and first lady Michelle Obama welcome Britain's Queen Elizabeth II for a reciprocal dinner at Winfield House in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Charles Dharapak, File)

FILE - In this Wednesday, May 25, 2011 file photo, US President Barack Obama and first lady Michelle Obama welcome Britain's Queen Elizabeth II for a reciprocal dinner at Winfield House in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Charles Dharapak, File)

Chief among them: Don't get too affectionate with the queen, who does not expect to be hugged or kissed by guests.

In a meeting like this, etiquette requires Trump to wait until the queen offers her hand, then to shake it politely and move on. The same applies to Mrs. Trump.

Neither the president nor the first lady would be likely to bow or to curtsy when they meet the queen, said Hugo Vickers, an author who has long chronicled the British royals.

FILE - In this Wednesday, 15, 1991 file photo, US President George H.W. Bush escorts Queen Elizabeth II from the White House to a helicopter enroute to Baltimore to watch her first major league baseball game, in Washington. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Doug Mills, File)

FILE - In this Wednesday, 15, 1991 file photo, US President George H.W. Bush escorts Queen Elizabeth II from the White House to a helicopter enroute to Baltimore to watch her first major league baseball game, in Washington. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Doug Mills, File)

"That wouldn't be required from a head of state or the wife of a head of state," he said. "He would be wise not to attempt to kiss her, and I don't expect for a moment that he will."

Trump said in a newspaper interview that he's not nervous about meeting the queen, who he called "a tremendous woman."

"I really look forward to meeting her. I think she represents her country so well," he told The Sun.

FILE - In this file photo dated May 1977, U.S. President Jimmy Carter, right, and Britain's Queen Elizabeth II with French President Valery Giscard d'Estaing, at Buckingham Palace in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

FILE - In this file photo dated May 1977, U.S. President Jimmy Carter, right, and Britain's Queen Elizabeth II with French President Valery Giscard d'Estaing, at Buckingham Palace in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

Vickers expects the royal visit to go smoothly despite the many controversies swirling around Trump's visit to the U.K. He says the queen will form an impression of the American president but will not share it, given her penchant for keeping her thoughts to herself and her very closest family.

"Whatever we think of President Trump, he is the elected president of the United States of America and he has been invited to this country and he must be treated with great civility," Vickers said. "The queen will obviously be very courteous to him."

There are conventions for how to address the queen. The Trumps will be expected to call her "Your Majesty" upon meeting her and afterward call her "Ma'am."

FILE - In this Saturday, June 4, 1994 file photo, Britain's Queen Elizabeth smiles, as she sits alongside President Bill Clinton at a dinner in the Guildhall in Portsmouth, England, commemorating the 50th anniversary of D-Day. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Doug Mills, File)

FILE - In this Saturday, June 4, 1994 file photo, Britain's Queen Elizabeth smiles, as she sits alongside President Bill Clinton at a dinner in the Guildhall in Portsmouth, England, commemorating the 50th anniversary of D-Day. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/Doug Mills, File)

But the queen certainly was not upset when South African President Nelson Mandela called her Elizabeth. Nor was she miffed when Michelle Obama put her arm around the queen briefly.

Elizabeth, the longest reigning monarch in British history, has shown herself to be unflappable when the unexpected occurs. She is not known to show anger in public, and the only times most people have seen her show unbridled glee is when one of her racehorses performs extremely well in a competition.

FILE - In this Wednesday, April 1, 2009 file photo, Michelle Obama, wife of U.S. President Barack Obama, left, walks with Britain's Queen Elizabeth II at the reception at Buckingham Palace in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (Daniel Hambury, Pool Photo via AP, File)

FILE - In this Wednesday, April 1, 2009 file photo, Michelle Obama, wife of U.S. President Barack Obama, left, walks with Britain's Queen Elizabeth II at the reception at Buckingham Palace in London. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (Daniel Hambury, Pool Photo via AP, File)

The public usually sees her in maximum composure mode.

She didn't complain, for example, in 1991 when poor White House planning meant that only her hat was visible when she addressed a crowd in Washington along with President George H.W. Bush — the podium height had been set for the tall president, not the diminutive monarch.

The queen is known to dislike revealing clothing, so it is expected that Mrs. Trump will wear a fashionable but conservative outfit. The president is likely to wear his traditional blue suit and a tie.

FILE - In this file photo dated Oct. 17, 1957, President Dwight Eisenhower, second left and first lady Mamie, second right are flanked by their royal guests, Britain's Queen Elizabeth II and her husband, Prince Philip, at the White House, in Washington. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

FILE - In this file photo dated Oct. 17, 1957, President Dwight Eisenhower, second left and first lady Mamie, second right are flanked by their royal guests, Britain's Queen Elizabeth II and her husband, Prince Philip, at the White House, in Washington. US President Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

Some standard rules apply — it's considered poor form to turn your back on the queen or to photograph her. Still, the days when there was a "proper" or "improper" way to hold a tea cup disappeared at about the time of the Beatles.

"Those days are long gone," said Joe Little, managing editor of Majesty magazine. "As long as he doesn't drink it out of the saucer. That's sort of a British, a London tradition, but it's frowned upon."

He said the entire event will be much more relaxed than a formal banquet or lunch.

FILE - In this file photo dated July 7, 1976, U.S. President Gerald Ford dances with Britain's Queen Elizabeth II in the State Dining Room at the White House, following a State Dinner in the queen's honor. US President DonaldTrump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/John Duricka, File)

FILE - In this file photo dated July 7, 1976, U.S. President Gerald Ford dances with Britain's Queen Elizabeth II in the State Dining Room at the White House, following a State Dinner in the queen's honor. US President DonaldTrump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo/John Duricka, File)

It will not be a prolonged visit, like the one in 1982 that was long enough to allow Ronald Reagan to go horseback riding with the queen.

There is one thing the Trumps should keep in mind, however: If you don't like dogs, pretend that you do, even if it's only for an hour.

FILE - In this 1970 file photo, Britain's Queen Elizabeth II, left, reacts with U.S. President Richard Nixon, at Chequers, in Buckinghamshire, England. US President Donald Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

FILE - In this 1970 file photo, Britain's Queen Elizabeth II, left, reacts with U.S. President Richard Nixon, at Chequers, in Buckinghamshire, England. US President Donald Trump enjoys flouting diplomatic rules and expressing himself in bold and sometimes mocking tweets and comments, but that side of his personality is unlikely to surface when he takes tea Friday, July 13, 2018 with Queen Elizabeth II. The president and his wife Melania are not expected to make waves during the visit with the 92-year-old monarch, who has met every U.S. president since Dwight Eisenhower with the exception of Lyndon Johnson, who never visited Britain while in office. (AP Photo, File)

Next Article

What to know about Trump strategist's embrace of AI to help conservatives

2024-05-06 12:37 Last Updated At:12:41

FORT LAUDERDALE, Fla. (AP) — Brad Parscale was the digital guru behind Donald Trump's surprise victory in the 2016 election and was promoted to manage the 2020 campaign. But he didn't last long on that job: His personal life unraveled in public and he later texted a friend that he felt “guilty” for helping Trump win after the riot at the U.S. Capitol.

He's since become an evangelist about the power of artificial intelligence to transform how Republicans run political campaigns. And his company is working for Trump's 2024 bid, trying to help the presumptive Republican nominee take back the White House from Democratic President Joe Biden.

Here's what to know about Parscale and his new role:

Parscale says his company, Campaign Nucleus, can use AI to help generate customized emails, parse oceans of data to gauge voter sentiment and find persuadable voters. It can also amplify the social media posts of “anti-woke” influencers, according to an Associated Press review of Parscale’s public statements, his company documents, slide decks, marketing materials and other records not previously made public.

Soon, Parscale says, his company will deploy an app that harnesses AI to assist campaigns in collecting absentee ballots in the same way drivers for DoorDash or Grubhub pick up dinners from restaurants and deliver them to customers.

Parscale was a relatively unknown web designer in San Antonio, Texas, when he was hired to build a web presence for Trump's family business.

That led to a job on the future president’s 2016 campaign. He was one of its first hires and spearheaded an unorthodox digital strategy, teaming up with scandal-plagued Cambridge Analytica to help propel Trump to the White House.

“I pretty much used Facebook to get Trump elected in 2016,” Parscale said in a 2022 podcast interview.

Following Trump’s surprise win, Parscale’s influence grew. He was promoted to manage Trump's reelection bid and enjoyed celebrity status. A towering figure at 6 feet, 8 inches with a Viking-style beard, Parscale was frequently spotted at campaign rallies taking selfies with Trump supporters and signing autographs.

Parscale was replaced as campaign manager not long after a rally in Tulsa, Oklahoma, drew an unexpectedly small crowd, enraging Trump.

Since last year, Campaign Nucleus and other Parscale-linked companies have been paid more than $2.2 million by the Trump campaign, the Republican National Committee and their related political action and fundraising committees, campaign finance records show.

Parscale did not respond to questions from the AP about what he’s doing for the Trump campaign. Trump has called artificial intelligence “so scary” and “dangerous,” while his campaign, which has shied away from highlighting Parscale’s role, said in an emailed statement that it did not “engage or utilize” tools supplied by any AI company.

Parscale-linked companies have been paid to host websites, send emails, provide fundraising software and digital consulting, campaign finance records show.

The Biden campaign and Democrats are also also using AI. So far, they said they are primarily deploying the technology to help them find and motivate voters and to better identify and overcome deceptive content.

Last year, Parscale bought property in Midland, Texas, in the heart of the nation’s highest-producing oil and gas fields. It is also the hometown of Tim Dunn, a billionaire born-again evangelical who is among the state’s most influential political donors.

In April of last year, Dunn invested $5 million in a company called AiAdvertising that once bought one of Parscale’s firms under a previous corporate name. The San Antonio-based ad firm also announced that Parscale was joining as a strategic adviser, to be paid $120,000 in stock and a monthly salary of $10,000.

“Boom!” Parscale tweeted. “(AiAdvertising) finally automated the full stake of technologies used in the 2016 election that changed the world.”

AiAdvertising added two key national figures to its board: Texas investor Thomas Hicks Jr. — former co-chair of the RNC and longtime hunting buddy of Donald Trump Jr. — and former GOP congressman Jim Renacci. In January, Dunn gave AiAdvertising an additional $2.5 million via an invesment company, and AiAdvertising said in a news release that the cash infusion would help it “generate more engaging, higher-impact campaigns.”

Dunn declined to comment, and AiAdvertising did not respond to messages seeking comment.

Parscale occasionally offers glimpses of the AI future he envisions. Casting himself as an outsider to the Republican establishment, he has said he sees AI as a way to undercut elite Washington consultants, whom he described as political parasites.

In January, Parscale told a crowd assembled at a grassroots Christian event in a Pasadena, California, church that their movement needed “to have our own AI, from creative large language models and creative imagery, we need to reach our own audiences with our own distribution, our own email systems, our own texting systems, our own ability to place TV ads, and lastly we need to have our own influencers.”

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Burke reported from San Francisco. AP National Political Writer Steve Peoples in Washington and Associated Press researcher Rhonda Shafner in New York contributed to this report.

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This story is part of an Associated Press series, “The AI Campaign,” that explores the influence of artificial intelligence in the 2024 election cycle.

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Contact AP’s global investigative team at Investigative@ap.org or https://www.ap.org/tips/

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The Associated Press receives financial assistance from the Omidyar Network to support coverage of artificial intelligence and its impact on society. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org

FILE - Republican presidential candidate former President Donald Trump speaks at an election night rally on primary election night in Nashua, N.H., Tuesday, Jan. 23, 2024. Election experts say they are concerned about AI’s potential to upend elections around the world through convincing deepfakes and other content that could mislead voters. (AP Photo/David Goldman, File)

FILE - Republican presidential candidate former President Donald Trump speaks at an election night rally on primary election night in Nashua, N.H., Tuesday, Jan. 23, 2024. Election experts say they are concerned about AI’s potential to upend elections around the world through convincing deepfakes and other content that could mislead voters. (AP Photo/David Goldman, File)

Pages from the Campaign Nucleus website are seen on a computer in New York on Thursday, May 2, 2024. Political consultant Brad Parscale’s company, Campaign Nucleus, is boosting fundraising and voter engagement for the Trump campaign and other right-wing causes by leveraging data science to automate how political operatives identify and motivate their supporters. (AP Photo/Patrick Sison)

Pages from the Campaign Nucleus website are seen on a computer in New York on Thursday, May 2, 2024. Political consultant Brad Parscale’s company, Campaign Nucleus, is boosting fundraising and voter engagement for the Trump campaign and other right-wing causes by leveraging data science to automate how political operatives identify and motivate their supporters. (AP Photo/Patrick Sison)

FILE - Brad Parscale, then-campaign manager for President Donald Trump, speaks during a campaign rally at the Target Center in Minneapolis, Oct. 10, 2019. Parscale, the digital campaign operative who helped engineer Trump’s 2016 presidential victory, vows that his new, AI-powered platform will dramatically overhaul not just polling, but also campaigning. (AP Photo/Evan Vucci, File)

FILE - Brad Parscale, then-campaign manager for President Donald Trump, speaks during a campaign rally at the Target Center in Minneapolis, Oct. 10, 2019. Parscale, the digital campaign operative who helped engineer Trump’s 2016 presidential victory, vows that his new, AI-powered platform will dramatically overhaul not just polling, but also campaigning. (AP Photo/Evan Vucci, File)

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