While Albuquerque has been named as Netflix's newest production hub, those in the industry say the benefits are likely to reach all parts of New Mexico.
In fact, The Santa Fe New Mexican reported earlier this week that Netflix executives have already visited Santa Fe to scout for space for a project next year.
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While Albuquerque has been named as Netflix's newest production hub, those in the industry say the benefits are likely to reach all parts of New Mexico.
"They're all over it: 'What's available in Santa Fe? What's available in Santa Fe?' " Witt said. "It's great."
Netflix establishing a regular cycle of its episodic productions in Albuquerque could create a sort of chain reaction, others said, bringing job opportunities for crew workers statewide, which in turn increases the call for more new workers and the state's capacity for more productions.
But there are challenges embedded within the opportunity. State Sen. Jeff Steinborn, D-Las Cruces, who is president of the nonprofit Film Las Cruces, said the need to reckon with the state's so-called incentive cap — a $50 million annual maximum on the rebates the state can pay out to qualifying film producers — would now become a priority in the next legislative session.
Information from: The Santa Fe New Mexican, http://www.santafenewmexican.com
Eric Witt, who leads the Santa Fe Film Office, said he had two phone calls Monday from producers within an hour of Netflix announcing plans to purchase Albuquerque Studios and establish a production hub in the city.
Albuquerque Mayor Tim Keller talks about the economic benefits of having a Netflix production hub in the city during a news conference at ABQ Studios in Albuquerque, N.M., on Monday, Oct. 8, 2018. Netflix announced that it had chosen Albuquerque as its new production hub and it was in the process of buying an existing studio complex that includes several sound stages, offices and a back lot. (AP PhotoSusan Montoya Bryan)
"They're all over it: 'What's available in Santa Fe? What's available in Santa Fe?' " Witt said. "It's great."
The venture is projected to deliver $1 billion in production spending in New Mexico over the next decade and thousands of jobs, officials said.
Members of the industry described it as a first step toward a booming new era for the state's film and television business.
New Mexico. Gov. Susana Martinez, from left, Albuquerque Mayor Tim Keller, Gov. Susana Martinez, Netflix vice president for physical production Ty Warren and Albuquerque film liaison Alicia Keyes talk following a news conference at ABQ Studios in Albuquerque, N.M., on Monday, Oct. 8, 2018. Netflix announced it has chosen Albuquerque as its new production hub and is in the process of buying an existing studio complex that includes several sound stages, offices and a back lot. (AP PhotoSusan Montoya Bryan)
Netflix establishing a regular cycle of its episodic productions in Albuquerque could create a sort of chain reaction, others said, bringing job opportunities for crew workers statewide, which in turn increases the call for more new workers and the state's capacity for more productions.
"Series keep people employed for a longer period of time," said Anton Walpole, a Santa Fe filmmaker who served as unit production manager on western drama Godless. "The new model has taken a lot of the crew base and puts them in a very secure position."
The venture also could mean more business at the Garson Studios on the city of Santa Fe's midtown campus, studios in Las Cruces and Albuquerque — or studios yet to be built. Industry insiders have long said the state's film epicenters could use more space.
This Oct. 8, 2018 image shows the entrance to ABQ Studios in Albuquerque, N.M., on Monday, Oct. 8, 2018. Netflix announced at the studio complex Monday that it chose Albuquerque as a new production hub and was in the process of buying the property, which includes several sound stages, offices and a back lot. (AP PhotoSusan Montoya Bryan)
But there are challenges embedded within the opportunity. State Sen. Jeff Steinborn, D-Las Cruces, who is president of the nonprofit Film Las Cruces, said the need to reckon with the state's so-called incentive cap — a $50 million annual maximum on the rebates the state can pay out to qualifying film producers — would now become a priority in the next legislative session.
With Netflix pledging to spend $100 million a year in production, and the state paying back at least 25 percent of production expenditures through its rebate program, Netflix will gobble up roughly half the $50 million maximum each year.
"It's a good problem to have because we're getting more business, but . this puts the cap issue front and center for us," Steinborn said. "It's a good time to consider raising it."
Albuquerque Mayor Tim Keller, from left, Gov. Susana Martinez and Netflix vice president for physical production Ty Warren pose for a photograph following a news conference at ABQ Studios in Albuquerque, N.M., on Monday, Oct. 8, 2018. Netflix announced that it had chosen Albuquerque as its new production hub and it was in the process of buying an existing studio complex that includes several sound stages, offices and a back lot. (AP PhotoSusan Montoya Bryan)
Information from: The Santa Fe New Mexican, http://www.santafenewmexican.com
FILE - This July 17, 2017, file photo shows a Netflix logo on an iPhone in Philadelphia. Netflix has chosen New Mexico as the site of a new U.S. production hub and is in final negotiations to buy an existing multimillion-dollar studio complex on the edge of the state's largest city, government and corporate leaders announced Monday, Oct. 8, 2018. (AP PhotoMatt Rourke, File)
VENICE, Italy (AP) — Under the gaze of the world’s media, the fragile lagoon city of Venice launched a pilot program Thursday to charge day-trippers a 5-euro (around $5.35) entry fee that authorities hope will discourage visitors from arriving on peak days and make the city more livable for its dwindling residents.
Visitors arriving at Venice's main train station were greeted with large signs listing the 29 dates through July of the plan's test phase, as well as new entrances separating tourists from residents, students and workers.
Stewards were on hand to politely guide anyone unaware of the new requirements through the process of downloading the QR code to pay the fee.
“We need to find a new balance between the tourists and residents,’’ said the city’s top tourism official, Simone Venturini. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”
Arianna Cecilia, who lives in Rome and was visiting Venice for the first time with her boyfriend, said it felt “strange" to have to buy a ticket to enter a city in her native Italy, and then pass through a tourist entrance.
The couple were staying in nearby Treviso, and had paid the fee and downloaded the QR code as required prior to arrival.
Workers in yellow vests carried out random checks at the train station, and anyone caught faces fines of 50 euros to 300 euros — though officials said “common sense” was being applied for the launch.
The requirement applies only for people arriving between 8:30 a.m. and 4 p.m. Outside of those hours, access is free and unchecked.
Venice has long suffered under the pressure of over-tourism, and officials hope the pilot project can help provide more exact figures to better manage the phenomenon.
The city can track the number of hotel visitors — which last year numbered 4.6 million, down 16% from pre-pandemic highs. But the number of day visitors, which make up the majority of the crowds in Venice, could only be estimated until recently.
A Smart Control Room set up during the pandemic has been tracking arrivals from cell phone data, roughly confirming pre-pandemic estimates of 25 million to 30 million arrivals a year, said Michele Zuin, the city’s top economic official. That includes both day-trippers and overnight guests.
But Zuin said the data is incomplete. “It’s clear we will get more reliable data from the contribution” being paid by day-trippers, he said.
Venturini said the city is strained when the number of day-trippers reaches 30,000 to 40,000. Its narrow alleyways are clogged with people and water taxis packed, making it difficult for residents to go about their business.
Not all residents, however, are persuaded of the efficacy of the new system in dissuading mass tourism. Some say more attention needs to be paid to boosting the resident population and services they need.
Venice last year passed a telling milestone when the number of tourist beds exceeded for the first time the number of official residents, which is now below 50,000 in the historic center with its picturesque canals.
“Putting a ticket to enter a city will not decrease not even by one single unit the number of visitors that are coming,’’ said Tommaso Cacciari, an activist who organized a protest Thursday against the measure.
“You pay a ticket to take the metro, to go to a museum, an amusement park; you don’t pay a ticket to enter a city. This is the last symbolic step of a project of an idea of this municipal administration to kick residents out of Venice,” he said.
Venturini said about 6,000 people had already paid to download the QR code, and officials expect paid day-tripper arrivals Thursday to reach some 10,000.
More than 70,000 others have downloaded a QR code denoting an exemption, including to work in Venice or as a resident of the Veneto region. People staying in hotels in Venice, including in mainland districts like Marghera or Mestre, should get a QR code attesting to their stay, which includes a hotel tax.
The tourist official says interest in Venice's pilot program has been keen from other places suffering from mass tourism, including other Italian art cities and cities abroad such as Barcelona and Amsterdam.
Marina Rodino, who has lived in Venice for 30 years, is opposed to the new plan. She was passing out mock EU passports for “Venice, Open City,” underlining the irony of the new system, and challenging its legal standing with citations from the Italian constitution guaranteeing its citizens the right to “move or reside freely in any part of the national territory."
Rodino has seen her local butcher close and families leave her neighborhood near the famed Rialto Bridge as short-term apartment rentals spring up. But she said the new entrance fee requirement will still allow young people to flood the city in the evening for often rowdy gatherings.
“This is not a natural oasis. This is not a museum. It is not Pompeii," she said. “It is a city, where we need to fight so the houses are inhabited by families, and stores reopen. That is what would counter this wild tourism.”
Tourists arrive in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy's Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)
Stewards check tourists QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy's Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)
Stewards check a tourist QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy's Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)
A steward shows the QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy's Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)
A steward checks a tourist QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy's Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)
Stewards check tourists QR code access outside the main train station in Venice, Italy, Thursday, April 25, 2024. The fragile lagoon city of Venice begins a pilot program Thursday to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. The daytripper tax is being tested on 29 days through July, mostly weekends and holidays starting with Italy's Liberation Day holiday Thursday. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment, while another 70,000 will receive exceptions, for example, because they work in Venice or live in the Veneto region. (AP Photo/Luca Bruno)
Tourists take pictures at the St. Mark square in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Tourists ride on a ferry boat in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
People stand in front of an information board explaining how to pay the tourist tax in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Marco Bettini, director of Venis Informatics System, gestures as he talks to reporters at the police Venice control room, in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Venice councillor Simone Venturini speaks with reporters in front of a tourist tax totem in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Workers prepare banner explaining how to pay the tourist tax in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Marco Bettini, director of Venis Informatics System, gestures as he explains the Venice density to reporters at the police Venice control room in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Tourists arrive at the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Workers prepare the tourist tax cashier desks outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Porters wait for tourists outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Workers prepare the tourist tax cashier desks outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Workers prepare the tourist tax cashier desks outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Porters wait for tourists outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Tourists arrive outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Tourist information boards are seen outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
Tourists arrive outside the main train station in Venice, Italy, Wednesday, April 24, 2024. The lagoon city of Venice begins a pilot program Thursday, April 25, 2024 to charge daytrippers a 5 euro entry fee that authorities hope will discourage tourists from arriving on peak days. Officials expect some 10,000 people will pay the fee to access the city on the first day, downloading a QR code to prove their payment. (AP Photo/Luca Bruno)
