Pinterest has long shunned being labeled a social network. Because of that, it doesn't push users to add friends or build connections the way rivals have done to grow quickly.

This has meant Pinterest has also avoided much of the troubles around misinformation, hate and abuse that its peers have had to contend with.

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In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo in his office beside a wall of pinned photos he has taken at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

Pinterest has long shunned being labeled a social network. Because of that, it doesn't push users to add friends or build connections the way rivals have done to grow quickly.

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo in his office beside a wall of pinned photos he has taken at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

It might help that Pinterest is announcing Tuesday that it is making more of the photos and illustrations that users post "shoppable" with a few taps of a finger.

This undated product image provided by Pinterest shows a new Pinterest "product pin." In another step toward revenue growth and to give users something they’ve been asking for, the company is announcing Tuesday, Oct. 16, 2018, that it is making more of its “pins,” the photos and illustrations users post and save for inspiration, “shoppable.” While Pinterest already had such “buyable pins” where people could buy stuff, the company says these new “product pins” cover many more products and will be easier to find in search and in people’s own feeds. (Pinterest via AP)

This undated product image provided by Pinterest shows a new Pinterest "product pin." In another step toward revenue growth and to give users something they’ve been asking for, the company is announcing Tuesday, Oct. 16, 2018, that it is making more of its “pins,” the photos and illustrations users post and save for inspiration, “shoppable.” While Pinterest already had such “buyable pins” where people could buy stuff, the company says these new “product pins” cover many more products and will be easier to find in search and in people’s own feeds. (Pinterest via AP)

This undated product image provided by Pinterest shows a new Pinterest products like this search. In another step toward revenue growth and to give users something they’ve been asking for, the company is announcing Tuesday, Oct. 16, 2018, that it is making more of its “pins,” the photos and illustrations users post and save for inspiration, “shoppable.” If the exact item is not available, Pinterest is making it easier for people to find similar ones, in home decor and fashion, to start, that match aesthetically. (Pinterest via AP)

This undated product image provided by Pinterest shows a new Pinterest products like this search. In another step toward revenue growth and to give users something they’ve been asking for, the company is announcing Tuesday, Oct. 16, 2018, that it is making more of its “pins,” the photos and illustrations users post and save for inspiration, “shoppable.” If the exact item is not available, Pinterest is making it easier for people to find similar ones, in home decor and fashion, to start, that match aesthetically. (Pinterest via AP)

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo stands beside a wall of pegs symbolizing the company logo at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo stands beside a wall of pegs symbolizing the company logo at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

Still, if Pinterest is to sell shares to the public, potential investors will be looking not just at how good it makes its users feel but also how much money it makes and how much it will grow.

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo in his office beside a wall of pinned photos he has taken at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo in his office beside a wall of pinned photos he has taken at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

It might help that Pinterest is announcing Tuesday that it is making more of the photos and illustrations that users post "shoppable" with a few taps of a finger.

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo in his office beside a wall of pinned photos he has taken at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo in his office beside a wall of pinned photos he has taken at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

This undated product image provided by Pinterest shows a new Pinterest "product pin." In another step toward revenue growth and to give users something they’ve been asking for, the company is announcing Tuesday, Oct. 16, 2018, that it is making more of its “pins,” the photos and illustrations users post and save for inspiration, “shoppable.” While Pinterest already had such “buyable pins” where people could buy stuff, the company says these new “product pins” cover many more products and will be easier to find in search and in people’s own feeds. (Pinterest via AP)

This undated product image provided by Pinterest shows a new Pinterest "product pin." In another step toward revenue growth and to give users something they’ve been asking for, the company is announcing Tuesday, Oct. 16, 2018, that it is making more of its “pins,” the photos and illustrations users post and save for inspiration, “shoppable.” While Pinterest already had such “buyable pins” where people could buy stuff, the company says these new “product pins” cover many more products and will be easier to find in search and in people’s own feeds. (Pinterest via AP)

This undated product image provided by Pinterest shows a new Pinterest products like this search. In another step toward revenue growth and to give users something they’ve been asking for, the company is announcing Tuesday, Oct. 16, 2018, that it is making more of its “pins,” the photos and illustrations users post and save for inspiration, “shoppable.” If the exact item is not available, Pinterest is making it easier for people to find similar ones, in home decor and fashion, to start, that match aesthetically. (Pinterest via AP)

This undated product image provided by Pinterest shows a new Pinterest products like this search. In another step toward revenue growth and to give users something they’ve been asking for, the company is announcing Tuesday, Oct. 16, 2018, that it is making more of its “pins,” the photos and illustrations users post and save for inspiration, “shoppable.” If the exact item is not available, Pinterest is making it easier for people to find similar ones, in home decor and fashion, to start, that match aesthetically. (Pinterest via AP)

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo stands beside a wall of pegs symbolizing the company logo at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)

In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo stands beside a wall of pegs symbolizing the company logo at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP PhotoBen Margot)