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Jordan Peele dares everyone to look at the horrors of 'Us'

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Jordan Peele dares everyone to look at the horrors of 'Us'
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Jordan Peele dares everyone to look at the horrors of 'Us'

2019-03-20 02:33 Last Updated At:02:40

Jordan Peele's sweet spot as a filmmaker are the "pit in your stomach" moments. That thing that happens when you realize the woman stirring the tea isn't just there for conversation. When you notice that the help is a little off. Or, as in his new film "Us," when you see that the family of four standing in your driveway late at night looks exactly like you.

Peele knows how to get under your skin and stay there, and it's what made him the must-see horror filmmaker of the moment. "Us," out nationwide Friday, is only his second and yet it's been an event-in-the-making ever since it was announced. That's what happens when your debut is "Get Out."

"Get Out" wasn't even finished when the former sketch-comedian started cooking up the idea for his follow-up about doppelgangers, loosely inspired by the "Twilight Zone" episode "Mirror Image." Then the wild success of "Get Out" — four Oscars nominations, one win (Peele for original screenplay), over $255 million in tickets sold against a $4.5 million budget, and general cultural impact — put Peele on another level. So by the time Universal Pictures agreed to make "Us," not only did he have a budget over five times higher than his first, but he had his pick of collaborators too.

This image released by Universal Pictures shows writer, producer and director Jordan Peele on the set of his film, "Us." (Claudette BariusUniversal Pictures via AP)

This image released by Universal Pictures shows writer, producer and director Jordan Peele on the set of his film, "Us." (Claudette BariusUniversal Pictures via AP)

"Because of 'Get Out' I was privileged enough to be able to tap the best talent in the industry," Peele said recently.

That goes for stars Lupita Nyong'o and Winston Duke, who play dual roles as the nuclear American family, the Wilsons, and the terrifying red jumpsuit-wearing and gold scissor-wielding Red and Abraham, as well as the below-the-line talent: Production designer Ruth De Jong ("Twin Peaks"); cinematographer Mike Gioulakis ("It Follows"); and costume designer Kym Barrett ("The Matrix") among them.

"I had an amazing team on 'Get Out,'" Peele said. "But this group sort of allowed me to stretch a little bit more."

This image released by Universal Pictures shows Lupita Nyong'o in a scene from "Us," written, produced and directed by Jordan Peele. (Claudette BariusUniversal Pictures via AP)

This image released by Universal Pictures shows Lupita Nyong'o in a scene from "Us," written, produced and directed by Jordan Peele. (Claudette BariusUniversal Pictures via AP)

Duke was impressed by his calm. He knew there were "sophomore pressures" — he had his own set following his breakout role in "Black Panther" — but said Peele never brought any of that to set.

"Day one, (Peele) said, 'Before we do anything I just want to let you guys know that I'm here for you. I won't stop until we get the shot. When I say cut, we got the shot. So trust me, believe in me,'" Duke said. "And I was like, that's all I need."

Duke and Nyong'o already had a short hand working together. Yes, they had just both been in "Black Panther," but they were also Yale Drama School graduates and have seen one another do everything from clown work to Chekov.

This image released by Universal Pictures shows Lupita Nyong'o in a scene from "Us," written, produced and directed by Jordan Peele. (Claudette BariusUniversal Pictures via AP)

This image released by Universal Pictures shows Lupita Nyong'o in a scene from "Us," written, produced and directed by Jordan Peele. (Claudette BariusUniversal Pictures via AP)

"It was great to be able to perform with someone who I value as much more than a friend — I value her as a cohort. I value her as an ally. I went to work every day trying to make sure we could create a space where she could excel. I thought that was my duty," Duke said. "We had a female lead and in our climate in Hollywood we were doing the work and leading by example."

And Peele put them both through the wringer. The days on set as the Wilsons were full of laughter and fun. But the days as the murderous doppelgangers known as The Tethered, Peele said, felt like "a morgue."

"The air getting sucked out of the room is an understatement. But it was kind of cool," Peele said. The actors went "pretty method" on those days.

Nyong'o had it especially hard. She'd chosen to affect a strained vocal condition — spasmodic dysphonia — to make Red even more haunting. And she had to do Red's first big monologue 11 times with that raspy, painful sounding voice.

"Us" is chock full of pop culture references, subtle and overt: A "Jaws" t-shirt here, a C.H.U.D. VHS there. Even the setting, the Santa Cruz boardwalk, is a callback to "The Lost Boys." And every reference works "on two different levels and hopefully more," Peele said. But don't stress if you don't catch or decipher them all.

"There are many of these things that only I will ever know," Peele revealed.

Although one thing is not really up for interpretation: The genre. He tweeted the other day that "'Us' is a horror movie."

"I can see the debate already beginning and people are calling it different things. I have a little bit of fun with the big genre conversation," he said. "But I saw enough little pieces of like 'horror-thriller,' 'horror-comedy,' 'social-thriller,' out there that I just want to make it nice clean and defined: It's a horror movie."

Peele hasn't tired of explaining that "Us" isn't about race, either. Though he understands why people might think it would be, considering "Get Out."

"I know the way we are, the lack of representation in the industry and genre has led us to this point where it's almost impossible to not see race in a movie with a black family in the center. And I wanted people to be ready to expand their expectations," Peele said. "My fear was if I didn't say anything that people would take away that this was a movie about black-on-black violence which was not my intention."

As for whether Peele has felt internal or external pressures to match "Get Out's" magic?

"There are, but it's OK," he laughed. "It's just movies."

Follow AP Film Writer Lindsey Bahr on Twitter: www.twitter.com/ldbahr

HELSINKI (AP) — An artisan roastery based in the Finnish capital has introduced a coffee blend that has been developed by artificial intelligence in a trial in which it's hoped that technology can ease the workload in a sector that traditionally prides itself on manual work.

It is only apt that the Helsinki-based Kaffa Roastery’s “AI-conic” blend was launched this week in Finland, a Nordic nation of 5.6 million that consumes the most coffee in the world at 12 kilograms per capita annually, according to the International Coffee Organization.

The blend — an AI-picked mixture with four types of beans dominated by Brazil’s velvety Fazenda Pinhal — is the end result of a joint project by Kaffa, Finland’s third-biggest coffee roastery, and local AI consultancy Elev.

“Leveraging models akin to ChatGPT and Copilot, the AI was tasked with crafting a blend that would ideally suit coffee enthusiasts’ tastes, pushing the boundaries of conventional flavor combinations," Elev said.

Kaffa Roastery’s founder Svante Hampf told The Associated Press on Saturday that the two partners wanted to trial how AI and its different tools could be of help in coffee roasting, a traditional artisan profession highly valued in Finland.

“We basically gave descriptions of all our coffee types and their flavors to AI and instructed it to create a new exciting blend,” said Hampf, while showcasing “AI-conic” at the Helsinki Coffee Festival that annually brings together roasteries and coffee aficionados.

In addition to coming up with its chosen mixture of beans from Brazil, Colombia, Ethiopia and Guatemala, AI created the coffee package label and a detailed taste description saying “AI-conic” is “a well balanced blend of sweetness and ripe fruit.”

Hampf acknowledged he was surprised that AI “somewhat weirdly” chose to make the blend out of four different type of coffee beans, rather than the usual two or three which allows distinction in taste between flavors from different origins.

After the first test roasting and blind testing, Kaffa’s coffee experts agreed, however, that the tech-assisted blend was perfect, and there was no need for human adjustments.

According to Elev’s spokesman Antti Merilehto “AI-conic is a tangible example of how AI can introduce new perspectives to seasoned professionals” while offering coffee lovers new taste experiences.

Kaffa Roastery hopes the trial serves as an opener of dialogue between coffee professionals of things to come in the future in Finland, a nation that has both a strong coffee culture and a passion for technology with a flourishing startup scene.

“This (trial) was the first step in seeing how AI could help us in the future,” Hampf said, adding the project brought smoothly together “the artisan skills of a roastery” and AI-provided data. “I think AI has plenty to offer us in the long run. We are particularly impressed of the coffee taste descriptions it created.”

Kaffa Roastery's founder Svante Hampf shows package of "AI-conic" coffee blend generated by artificial intelligence in Helsinki, Finland, Friday April 19, 2024. Kaffa, an artisan roastery based in the Finnish capital has introduced a coffee blend that has been developed by artificial intelligence in a trial in which it's hoped that technology can ease the workload in a sector that traditionally prides itself on manual work. (AP Photo/Jari Tanner)

Kaffa Roastery's founder Svante Hampf shows package of "AI-conic" coffee blend generated by artificial intelligence in Helsinki, Finland, Friday April 19, 2024. Kaffa, an artisan roastery based in the Finnish capital has introduced a coffee blend that has been developed by artificial intelligence in a trial in which it's hoped that technology can ease the workload in a sector that traditionally prides itself on manual work. (AP Photo/Jari Tanner)

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