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Video: Former policewoman claims setting up an Airbnb for dogs helped her beat depression

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Video: Former policewoman claims setting up an Airbnb for dogs helped her beat depression
News

News

Video: Former policewoman claims setting up an Airbnb for dogs helped her beat depression

2019-06-13 11:24 Last Updated At:11:25

When Elaine gave up her job as a fitness instructor, she found herself looking in an unlikely place for her next endorphin kick.

Claiming to be the “Cilla Black of the dog world,” a former policewoman has revealed her four-legged solution to debilitating depression – running an Airbnb-style business, matchmaking holidaying hounds with the perfect human hosts.

Comparing her role to that of Cilla on the much-loved TV show ‘Blind Date,’ for many years Elaine Warburton, 46, of Scotlandwell, Perth and Kinross, Scotland, used exercise to keep her demons at bay, working for some time as a personal trainer and fitness instructor.

Then the go-getting mum-of-one, who married her childhood sweetheart, John, 47, in 2010 in Croatia, discovered that man’s best friend was her real salvation, after they took over the reins of Barking Mad, a dog boarding experience, in 2014.

Enthusing about the venture, which she and John run together, Elaine said: “Instead of owners having to send their pets to kennels, they come to us and we match each dog with an appropriate host, who will look after them in their own home and give the animals their very own holiday.

“It’s a win win for everyone involved. The dogs are thrilled to explore a brand new environment and the hosts, who are often retired, get to experience the joy of having a pet without the long-term commitment.”

Manning the business since 2014, the match-making process has proved invaluable for Elaine, who has struggled with depression since the breakdown of her first marriage in 1994.

She said: “I feel like I have the best job in the world. I’ve always used exercise to help treat my depression and running around setting up our pups with their hosts has helped boost my mood in ways I could never have imagined.”

This is an amazing natural tonic for Elaine who was just 25 when her depression was at its worst and, so low she could not get out of bed, she was prescribed anti-depressants by her GP.

Ongoingly, Elaine, whose daughter Emily is 14, has suffered with intermittent bouts of depression, which she has treated using a combination of natural and conventional medicine.

“Since my first diagnosis I’ve tried everything possible to boost my mood naturally, as well as using medication,” she explained.

“From smoothies and herbal treatments to CBT and talking therapy – I’ve tried everything and still take some anti-depressants, but only a very low dose.”

Getting into health and fitness in her later 20s was a great help and saw Elaine focusing on active jobs – becoming a personal trainer in 1996, before joining the police in 2000. Then, after leaving the force in 2008, she returned to work as a personal trainer and fitness instructor.”

She explained: “From my first workout, I immediately felt the power of endorphins rushing through my brain and I slowly began to lower my dose of anti-depressants.”

But, when she reached 43, she could no longer keep up with the physical demands and realised she needed a change.

“I was holding 17 fitness classes a week and my body just couldn’t keep up like it used to,” she added.

Slowly, she reduced the number of classes she was holding each week, before eventually hanging up her Lycra for the last time in 2014, when a friend told her about the opportunity to take over the Barking Mad franchise in Perth and Kinross.

“I broached the idea with John, but he wasn’t too sure about it at first,” she said. “It’s a big decision to make, running your own franchise, but it’s also pretty exciting. Who doesn’t want to be their own boss?”

Eventually John, who had worked as a marketing director, came around to the idea, with the pair taking over the franchise later that year and slowly building a community of 20 volunteers, who host the dogs while their owners are on holiday.

Elaine said: “It’s a great alternative to kennels, where generally the dogs are locked up outside and not given much one-on-one attention.

“Quite often owners feel guilty leaving their beloved pets at the kennels while they’re jetting off on a nice holiday, but we offer a mini-vacation for pets too!”

And the couple have a stringent selection process, before matching animals with their hosts.

Elaine explained: “Finding the individual who will love and care for someone else’s dog the way they would their own is no easy feat, but luckily our family is made up of the most wonderful people from all walks of life. The majority are retired people who still want to be very active and be part of something.

“Eighty per cent of our volunteers are in the over 70 bracket and looking after these animals is an escape for them. We bridge a lot of gaps in the community.”

And Elaine also quickly realised that being surrounded by animals was having a positive effect on her mental health, too.

“The animals became my therapy – a way to get the same benefits as I did with fitness,” she added.

While the number of canine holidaymakers using the couple’s franchise grew, so did their own four-legged family, which saw them going from having one pet springer spaniel, Woody, to six in the space of two years – adding Shadow, Bracken, Jazz, Willow and Milla.

“The dogs keep me on an even keel and my anti-depressant medication is at the lowest it’s been in a long time – I’m in much better frame of mind these days,” said Elaine.

She concluded: “People may think I’m barking mad for doing this, but at least I’m no longer depressed!”

In a mad mix of game-show glitter and marketing flash, Airbnb is offering customers a chance to spend a night in a Paris museum, stay in houses mocked up to look like movie settings, or sleep surrounded by eight Ferrari racing cars.

Those and other chimerical listings are part of a splashy new campaign by the short-term rental giant, which wants to portray itself as a company that sells experiences and not just alternatives to staying in a hotel.

CEO Brian Chesky announced the 11 temporary listings — Airbnb is calling them “icons” — at an event Wednesday in Los Angeles.

The San Francisco company hit upon the idea for the publicity caper after seeing the response to a Barbie-themed house in Malibu, California, it listed last year in conjunction with a hit movie about the Mattel fashion doll. The formula is the same: link a promotion to a pop-culture product, celebrity or event.

And don't be boring.

“We're not historically known for making anything. We're a platform,” Chesky said in an interview. “I think it's really great to show what it looks like when suddenly you can step into our vision and our imagination. I think it's going to keep Airbnb top of mind."

Unlike the rental platform's typical listed properties, Airbnb is practically giving away its “icons.” Chesky said the company will invite people to fill out a profile and explain why they want one of the listings, and Airbnb will pick about 4,000 winners over the course of the year. He said winners will be able to book the featured properties or events for free or at prices under $100.

One of the exotic opportunities is an overnight stay at the Musee d’Orsay in Paris. Chesky said Airbnb recruited Mathieu Lehanneur — he designed the torch for this summer's Paris Olympics — to convert the clock room atop the museum into a bedroom.

“By the way, the torch is in the bedroom with you,” Chesky said. “You get the entire museum all to yourself. This is literally night at the museum. It gets even better because you step outside the bedroom on to the terrace, you have the single best seat in the house for the opening ceremony" of the Olympics, which will take place on the River Seine.

For those preferring a U.S. setting, Airbnb is listing a house in New Mexico detailed to look like the one from the 2009 Pixar-Disney animated film, “Up." Chesky said Airbnb paid to build the house from scratch and attach 8,000 balloons to mimic the helium-filled ones the central character in the movie uses to make the house fly.

The Airbnb version won't fly, but Chesky said guests will be able to watch a crane lift the New Mexico house 50 feet off the ground.

“I think we maybe won’t have them inside the house when we lift it, just for safety reasons,” he said.

Some of the listings will be one-time events, including the sleepover at the the Ferrari Museum in Maranello, Italy, a living room performance by rapper Doja Cat, and an evening with comedian Kevin Hart in his members-only lounge. The “Up” house and a mansion in New York made to look like the one in “X-Men” Marvel comics will be available for three or four months. A Minneapolis house owned by Prince that was featured in the film “Purple Rain” will be available for a year, according to Airbnb.

The company won't say how much it spent to acquire rights, dress up the properties, and pay the celebrities involved. Airbnb made a $4.8 billion profit last year and ended 2023 with nearly $6.9 billion in cash. Enough to repeat the “icons” campaign.

“These 11 are the beginning," Chesky said. “We have a lot more under development.”

FILE - Sebastian Vettel steers the Ferrari Formula One SF70H racer at the Ferrari Fiorano private test track in Maranello, Italy, Feb. 24, 2017. Short-term rental giant Airbnb is listing 11 iconic locations, including a night at the Ferrari Museum in Maranello, in a splashy new marketing campaign. (AP Photo/Marco Vasini, File)

FILE - Sebastian Vettel steers the Ferrari Formula One SF70H racer at the Ferrari Fiorano private test track in Maranello, Italy, Feb. 24, 2017. Short-term rental giant Airbnb is listing 11 iconic locations, including a night at the Ferrari Museum in Maranello, in a splashy new marketing campaign. (AP Photo/Marco Vasini, File)

FILE - Comedian Kevin Hart is seen at an NBA basketball game on Oct. 26, 2023, in Los Angeles. Short-term rental giant Airbnb is listing 11 iconic locations, including a one-time evening with comedian Kevin Hart in his members-only lounge, in a splashy new marketing campaign. (AP Photo/Mark J. Terrill, File)

FILE - Comedian Kevin Hart is seen at an NBA basketball game on Oct. 26, 2023, in Los Angeles. Short-term rental giant Airbnb is listing 11 iconic locations, including a one-time evening with comedian Kevin Hart in his members-only lounge, in a splashy new marketing campaign. (AP Photo/Mark J. Terrill, File)

The house in Minneapolis which appeared in musician Prince's film "Purple Rain" is shown on April 1, 2017. Short-term rental giant Airbnb is listing 11 iconic locations, including the Minneapolis house, for a limited time in a splashy new marketing campaign. (AP Photo/Jim Mone, File)

The house in Minneapolis which appeared in musician Prince's film "Purple Rain" is shown on April 1, 2017. Short-term rental giant Airbnb is listing 11 iconic locations, including the Minneapolis house, for a limited time in a splashy new marketing campaign. (AP Photo/Jim Mone, File)

FILE - Doja Cat arrives at The Daily Front Row's 8th annual Fashion Los Angeles Awards, April 28, 2024, at The Beverly Hills Hotel in Beverly Hills, Calif. Short-term rental giant Airbnb is listing 11 iconic locations, including a one-time living room performance by rapper Doja Cat, in a splashy new marketing campaign. (Photo by Jordan Strauss/Invision/AP, File)

FILE - Doja Cat arrives at The Daily Front Row's 8th annual Fashion Los Angeles Awards, April 28, 2024, at The Beverly Hills Hotel in Beverly Hills, Calif. Short-term rental giant Airbnb is listing 11 iconic locations, including a one-time living room performance by rapper Doja Cat, in a splashy new marketing campaign. (Photo by Jordan Strauss/Invision/AP, File)

FILE - The Orsay museum in Paris is shown on Oct. 16, 2014. Short-term rental giant Airbnb is listing 11 iconic locations, including the Orsay, for a limited time in a splashy new marketing campaign. (AP Photo/Michel Euler, File)

FILE - The Orsay museum in Paris is shown on Oct. 16, 2014. Short-term rental giant Airbnb is listing 11 iconic locations, including the Orsay, for a limited time in a splashy new marketing campaign. (AP Photo/Michel Euler, File)

FILE - A visitor looks through the clock of the Orsay museum, overlooking Paris, Oct. 16, 2014. Short-term rental giant Airbnb is listing 11 iconic locations, including the Orsay, for a limited time in a splashy new marketing campaign. (AP Photo/Michel Euler, File)

FILE - A visitor looks through the clock of the Orsay museum, overlooking Paris, Oct. 16, 2014. Short-term rental giant Airbnb is listing 11 iconic locations, including the Orsay, for a limited time in a splashy new marketing campaign. (AP Photo/Michel Euler, File)