Taylor Swift's feuds can captivate the public almost as much as her music, and her latest emotional salvo against one of music's top managers not only made headlines but got key players in the industry riled up, with the likes of Justin Bieber, Halsey and Demi Lovato publicly choosing sides.
But days after the storm, experts say Swift and Scooter Braun, who manages Bieber and Ariana Grande and now owns Swift's masters, will have to find a way to work together — both to preserve Swift's rich musical legacy but also make money and do good business.
Bill Werde, former editorial director of Billboard, says "whether anyone likes it or not, Scooter Braun just became one of Taylor Swift's most important business partners."
FILE - In this May 1, 2019 file photo, Taylor Swift arrives at the Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas. Scooter Braun’s Ithaca Holdings acquired Big Machine Label Group, home to Swift’s first six albums, including the Grammy winners for album of the year, 2008’s “Fearless” and 2014’s “1989.” (Photo by Richard ShotwellInvisionAP, File)
On Sunday, Braun's Ithaca Holdings announced that it acquired Scott Borchetta's Big Machine Label Group, where Swift signed at 15.
FILE - This April 23, 2019 file photo shows Taylor Swift at the Time 100 Gala, celebrating the 100 most influential people in the world in New York. Scooter Braun’s Ithaca Holdings acquired Big Machine Label Group, home to Swift’s first six albums, including the Grammy winners for album of the year, 2008’s “Fearless” and 2014’s “1989.” (Photo by Charles SykesInvisionAP, File)
