President Donald Trump's campaign is rallying and training a corps of female defenders, mindful that Trump's shaky standing with women could sink his hopes of reelection next year.
Female surrogates and supporters fanned out across important battlegrounds Thursday in a high-profile push to make the president's case on the economy and to train campaign volunteers. Organizers said they believe female backers are often uncomfortable acknowledging they support Trump.
"We want to empower women with other women to be able to share the message of success of this president, to share their success under this president," said Trump campaign spokeswoman Erin Perrine, who will be leading one of the events in Raleigh, North Carolina.
The move is a recognition of the president's persistent deficit with women. Over the course of his presidency and across public opinion polls, women have been consistently less supportive of Trump than men. Suburban women in particular rejected Republicans in the 2018 midterm by margins that set off alarms for the party and the president.
The most recent Associated Press-NORC Center for Public Affairs Research poll found just 30% of women approve of the way the president is doing his job, compared to 42% of men. Notably, there was no gap between Republican men and women — 80% of both groups said they approved of his job performance in the August poll.
Much of the campaign's appeal to women has so far focused on highlighting economic gains since Trump's election in 2016, a message that is especially vulnerable to a slowdown. That includes frequently pointing to the jobless rate for women, which fell to 3.4% in April — the lowest since 1953, even though it has since crept up to 3.7%.
"The president's record speaks for itself, and it's a record that women can feel confident voting to extend," Trump campaign senior adviser Katrina Pierson wrote in an op-ed in The Detroit News ahead of an event in Troy, Michigan, a suburb viewed as key contested territory.
Similar events were scheduled in 13 battleground states, including Florida, North Carolina, Michigan, Pennsylvania, Georgia and Ohio. The events, led by surrogates including counselor to the president Kellyanne Conway, former Florida Attorney General Pam Bondi and former Fox News host Kimberly Guilfoyle, will try to train attendees to be volunteers and what the campaign describes as "ambassadors" for the reelection effort. Perrine said part of the goal was also to help Trump backers who may be reluctant to voice their support for him publicly feel more comfortable doing so.
She noted that, during the first quarter of the year, 51% of the campaign's donors were women — a figure the campaign sees as a sign that women are more engaged.
AP VoteCast, a survey of more than 115,000 midterm voters nationwide, found that 40% of women voted for Republicans in last year's congressional elections, compared to 50% of men. In suburban areas in particular, 38% of women and 49% of men voted for Republicans.
Trump has turned off higher-income, college educated and younger women "because of how he speaks, how he tweets," said Republican pollster Frank Luntz, while retaining the support of older women and women with lower incomes and without college degrees. At the same time, he said, recent focus groups suggest that women have dug in on their views, suggesting there are fewer women open to being persuaded.
"What's happened is it's become more pronounced where those who don't like him are overtly hostile and those who do like him will stand up for him aggressively," Luntz said. "They are even more outspoken than men. They are even more dismissive. It's spoken with attitude and with venom. And I think it's because they take it personally."
As a result, he said, the election is likely to come down to a very narrow demographic — married professional mothers with teenage kids, he says — who credit Trump for a booming economy, but are turned off by his style.
"They like what he's done, but they don't like how he's done it," he said. "Do you want to focus on the ingredients, or do you want to focus on the casserole?"
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SUPREME COURT-TRUMP-CAPITOL RIOT — AP Explains the latest election subversion case before the Supreme Court: Whether Donald Trump is immune from prosecution in a case charging him with plotting to overturn the results of the 2020 presidential election. Includes an AP reporter debrief from last week's hearing on whether federal prosecutors went too far in bringing obstruction charges against hundreds of participants in the Jan. 6, 2021, Capitol riot. Newsroom Ready and Consumer Ready edits sent on April 16.
ELECTION 2024-US TERRITORIES — What to know about living in U.S. territories ahead of the 2024 election. Newsroom Ready and Consumer Ready edits.
7 a.m. — Live US Network Pool Cameras and Live AP Cameras outside the U.S. Supreme Court in Washington where justices are hearing arguments on presidential immunity. Live cameras on protesters amid supporters outside, along with live reaction from lawyers. Audio livestream also booked.
7 a.m. — Live AP Camera coverage outside of Trump Tower in New York is planned.
8:30 a.m. — Live NY Trump Pool coverage outside of the courthouse in New York is planned.
ELECTION 2024-PENNSYLVANIA-HALEY — When Nikki Haley suspended her presidential campaign, she refused to endorse Donald Trump as the last remaining major candidate for the 2024 Republican nomination — and so did some of her supporters in Pennsylvania. SENT: 480 words, photo.
BIDEN-FUNDRAISER — President Joe Biden is scheduled to attend a campaign fundraiser in Irvington, New York, on Thursday night. Hosts include Michael Douglas and Catherine Zeta-Jones. AP does not expect this event to be open to the media, but it will be traveling with the president and it will provide video edits and Live coverage if there is breaking news.
ELECTION 2024-DECISION NOTES-PUERTO RICO — Puerto Rico will hold a Democratic presidential primary Sunday, the only opportunity for Democrats on the island to officially weigh in on the race for the White House. Sent April 24: 970 words, photos.
SUPREME COURT-TRUMP-CAPITOL RIOT — Supreme Court justices seem to agree on a basic truth about the American system of government: No one is above the law, not even the president. But former President Donald Trump and his legal team are putting that truth to the test when the high court takes up Trump’s bid to avoid prosecution over his efforts to overturn his 2020 election loss to President Joe Biden. SENT: 780 words, photo. UPCOMING: 1,100 words after 10 a.m. arguments. With TRUMP-CAPITOL RIOT-LISTENERS’ GUIDE — What to listen for during Supreme Court arguments on Trump and presidential immunity. Sent April 24.
TRUMP-HUSH MONEY — A judge is weighing whether to hold Donald Trump in contempt of court for what prosecutors say have been repeated violations of the gag order in his hush money criminal trial. Jurors are also expected to hear more testimony from David Pecker, the former publisher of the National Enquirer, about the tabloid’s involvement in a scheme to benefit Trump. SENT: 650 words, photos. UPCOMING: 990 words after trial resumes at 9:30 a.m.
BIDEN — President Biden heads to upstate New York to tout his administration’s efforts to promote computer chip manufacturing in the U.S. SENT: 760 words, photos. UPCOMING: Speech at 2 p.m. Video edits and Live planned.
FAKE ELECTORS-INDICTMENT-ARIZONA — An Arizona grand jury has indicted former President Donald Trump ’s chief of staff Mark Meadows, lawyer Rudy Giuliani and 16 others for their efforts to use so-called fake electors to try to overturn Trump’s loss to Joe Biden in the 2020 presidential election. SENT: 1,200 words, photos, audio. With ELECTION 2020-MICHIGAN-FAKE ELECTORS — Investigator said Trump, allies were uncharged co-conspirators in plot to overturn Michigan election.
ELECTION 2024-BIDEN-TIKTOK — President Joe Biden’s signing of legislation that could ban TikTok in the U.S. runs counter to his campaign’s embrace of the platform and outreach to influencers. The president is also facing criticism from some avid users of the app. SENT: 1,300 words, photos.
ELECTION-2024-BIDEN-UNION — President Joe Biden picked up the endorsement of North America’s Building Trades Unions where the president and his allies set out to dismantle Republican Donald Trump’s reputation as a successful real estate developer. SENT: 380 words, photos, audio.
Sun., April 28 — Puerto Rico Democratic presidential primary.
May 7 — Indiana presidential primary.
May 14 — Maryland presidential primary, Nebraska presidential primary and West Virginia presidential primary.
May 21 — California 20th Congressional District special election, Kentucky presidential primary, Oregon presidential primary.
May 23 — Idaho Democratic Caucuses.
For coverage and planning questions, the Nerve Center can be reached at +1 800 845 8450 (ext. 1600). For access to AP Newsroom and other technical issues, contact apcustomersupport@ap.org or call +1 844 777 2006.
President Joe Biden speaks before signing a $95 billion Ukraine aid package that also includes support for Israel, Taiwan, and other allies, in the State Dining Room of the White House, Wednesday, April 24, 2024, in Washington. (AP Photo/Evan Vucci)
