With a hit TV series, awards, plus film and TV opportunities, Sterling K. Brown admits he’s experienced “a lot of pinch me moments” in recent years. But, with all those possibilities and offers, the “This is Us’’ star has also learned a very important lesson— how to say no.

The 43-year-old says it’s not an ungrateful no, but a “no, with integrity.”

One opportunity he did carve out time for is the buzzed-about drama “Waves,” directed by Trey Edward Shults, and out Friday.

FILE - This Aug. 3, 2017 file photo shows actor Sterling K. Brown, a cast member in the NBC series "This Is Us," in Beverly Hills, Calif. Brown stars in the TV series "This Is Us," and the new film "Waves," in theaters on Nov. 15.  Brown also voices a character in “Frozen 2” and has a role in season three of Amazon’s “The Marvelous Mrs. Maisel.” (Photo by Chris PizzelloInvisionAP, File)

FILE - This Aug. 3, 2017 file photo shows actor Sterling K. Brown, a cast member in the NBC series "This Is Us," in Beverly Hills, Calif. Brown stars in the TV series "This Is Us," and the new film "Waves," in theaters on Nov. 15. Brown also voices a character in “Frozen 2” and has a role in season three of Amazon’s “The Marvelous Mrs. Maisel.” (Photo by Chris PizzelloInvisionAP, File)

Brown also voices a character in “Frozen 2” and has a role in season three of Amazon’s “The Marvelous Mrs. Maisel.” He’s also launched his own production company and is developing a film with Kerry Washington.

FILE - This Aug. 3, 2017 file photo shows actor Sterling K. Brown, a cast member in the NBC series "This Is Us," in Beverly Hills, Calif. Brown stars in the TV series "This Is Us," and the new film "Waves," in theaters on Nov. 15.  Brown also voices a character in “Frozen 2” and has a role in season three of Amazon’s “The Marvelous Mrs. Maisel.” (Photo by Chris PizzelloInvisionAP, File)

FILE - This Aug. 3, 2017 file photo shows actor Sterling K. Brown, a cast member in the NBC series "This Is Us," in Beverly Hills, Calif. Brown stars in the TV series "This Is Us," and the new film "Waves," in theaters on Nov. 15. Brown also voices a character in “Frozen 2” and has a role in season three of Amazon’s “The Marvelous Mrs. Maisel.” (Photo by Chris PizzelloInvisionAP, File)

FILE - This Aug. 3, 2017 file photo shows actor Sterling K. Brown, a cast member in the NBC series "This Is Us," in Beverly Hills, Calif. Brown stars in the TV series "This Is Us," and the new film "Waves," in theaters on Nov. 15.  Brown also voices a character in “Frozen 2” and has a role in season three of Amazon’s “The Marvelous Mrs. Maisel.” (Photo by Chris PizzelloInvisionAP, File)

FILE - This Aug. 3, 2017 file photo shows actor Sterling K. Brown, a cast member in the NBC series "This Is Us," in Beverly Hills, Calif. Brown stars in the TV series "This Is Us," and the new film "Waves," in theaters on Nov. 15. Brown also voices a character in “Frozen 2” and has a role in season three of Amazon’s “The Marvelous Mrs. Maisel.” (Photo by Chris PizzelloInvisionAP, File)