The UK Department for International Trade (DIT) and the China-Britain Business Council are to jointly arrange a UK-China Football Collaboration Business Matching event on November 10 and 11, as the global sporting industry seeks to recover from the COVID-19 pandemic.
"This 'cloud dating' has attracted 25 UK football companies from five areas which are football club and training, sports architectural design, sports education courses, sports equipment and goods, and sports consulting and exhibition," said Jason Li, head of sports at DIT.
"Football is not just business; it is also an important link between people and people. I believe this 'cloud dating' event will further enhance the cooperation and communication for both countries against the background of COVID-19," Li added.
The event represents the latest step in a series of China-UK sporting partnerships in recent years. Kunming's Education and Sports Bureau and Liverpool FC announced in November 2018 that they would cooperate on school football at the first China International Import Exhibition in Shanghai.
Other projects include UK-based AFL Architects building football training centers in the Chinese cities of Kunming, Dalian and Rizhao, and British architecture firms have been actively involved in the construction and refurbishment of Chinese football stadiums, as the country prepares to host the 2023 AFC Asia Cup. In terms of branding, Manchester United's first 'Theatre of Dreams' fan center will open in Beijing at end of this year.
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