Serie A is going all in for streaming games on the Internet.
The Italian league’s domestic TV rights were assigned to streaming service DAZN on Friday for 840 million euros ($1 billion) per season.
For the next three seasons, DAZN can stream all 10 matches each weekend, while three of them can be shown co-exclusively on another provider.
Napoli Dries Mertens kicks against Roma during the Italian Serie A soccer match between Roma and Napoli at Rome's Olympic stadium, Sunday, March 21, 2021. (Alfredo FalconeLaPresse via AP)
The vote among the league’s 20 clubs was 16-4 in favor of DAZN over a less lucrative deal from Sky. Genoa, Crotone, Sampdoria and Sassuolo were the only clubs voting to stay with Sky.
Negotiations are still ongoing for the package of the three co-exclusive games, with satellite provider Sky Italia — the longtime holder of the bigger rights package — offering 70 million euros ($80 million).
If the Sky deal is accepted, the total of 910 million euros ($1.07 billion) would be less than the 973 million euros ($1.15 billion) that Sky and DAZN paid for the previous deal expiring at the end of this season.
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