Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region’s fragile environment and historic sites.

The number of visitors is limited to 5,000 per day at the Potala Palace, the former home of the Dalai Lamas. Balancing tourist demand with the need to minimize wear and tear on the massive hillside structure is a constant challenge, said Gonggar Tashi, the head administrator.

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A Chinese tourist in Tibetan dress poses for a photo in a courtyard at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region’s fragile environment and historic sites.

Tourists look at merchandise for sale at a souvenir shop outside of the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

He spoke during a government-organized tour that gave foreign journalists rare access to Tibet, but under the watchful eye of officials who set the agenda.

Tourists walk along the lakeshore and ride a pony in Namtso in western China's Tibet Autonomous Region, Wednesday, June 2, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

The glut of visitors, far exceeding Tibet’s population of 3.5 million people, means caution is necessary to protect the environment and culture, he said.

A construction worker labors at a hotel being built in a neighborhood of tourist homestays in Zhaxigang village near Nyingchi in western China's Tibet Autonomous Region, Friday, June 4, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tibetans have at times complained about Chinese tourists disrespecting cultural traditions, including stepping on prayer flags, she said.

A woman in ethnic dress adjusts a bedspread at her tourist homestay in Zhaxigang village near Nyingchi in western China's Tibet Autonomous Region, Friday, June 4, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Among the most popular natural sites is Namtso Lake, ringed by snow-capped peaks and Buddhist shrines, with yak herds and migrating birds on the horizon. Further development of the site must be done carefully to avoid damaging what makes it attractive, Ge said.

Tourists climb a flight of stairs at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists climb a flight of stairs at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Tibetan man stands in a courtyard as a tour guide gives a lecture to tourists at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Tibetan man stands in a courtyard as a tour guide gives a lecture to tourists at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists wait to climb steps to an interior area at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists wait to climb steps to an interior area at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Chinese tourists in Tibetan dress pose for a photo at a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Chinese tourists in Tibetan dress pose for a photo at a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists stand near a large mural depicting Chinese President Xi Jinping on a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists stand near a large mural depicting Chinese President Xi Jinping on a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A tourist takes a smartphone photo at the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A tourist takes a smartphone photo at the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Members of a Chinese tour group shop at a souvenir shop outside of the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Members of a Chinese tour group shop at a souvenir shop outside of the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists use earpieces to listen to a lecture at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists use earpieces to listen to a lecture at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Chinese tourist gets ready to pose for a photo atop a white yak being led by a Tibetan man in Namtso in western China's Tibet Autonomous Region, Wednesday, June 2, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Chinese tourist gets ready to pose for a photo atop a white yak being led by a Tibetan man in Namtso in western China's Tibet Autonomous Region, Wednesday, June 2, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

“The biggest challenge for us is the contradiction between the protection and usage of the cultural relics,” Tashi told journalists in Lhasa, the Tibetan capital.

A Chinese tourist in Tibetan dress poses for a photo in a courtyard at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Chinese tourist in Tibetan dress poses for a photo in a courtyard at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

He spoke during a government-organized tour that gave foreign journalists rare access to Tibet, but under the watchful eye of officials who set the agenda.

The growing numbers of tourists appear unconcerned by political controversies long circling Tibet. China’s communist forces entered the region in 1951, and the Dalai Lama, Tibet’s traditional spiritual and political leader, fled to India during an abortive uprising against Chinese rule in 1959.

Millions of visitors come to Tibet every year, and 2020 saw a 12.6% increase from the previous year, said Ge Lei, deputy director of the China Tourism Marketing Association. He expects the amount of visitors to roughly double by 2026.

Tourists look at merchandise for sale at a souvenir shop outside of the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists look at merchandise for sale at a souvenir shop outside of the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

The glut of visitors, far exceeding Tibet’s population of 3.5 million people, means caution is necessary to protect the environment and culture, he said.

Tourists are drawn to the “mystique and myth of Tibet as a remote snow-bound land,” said Travis Klingberg, a cultural geographer at NYU Shanghai. “But Tibet has become a place of beautiful natural landscapes meaningful to the Chinese nation.”

Tibet has shifted its focus from international to domestic visitors as China’s middle class has grown, said Emily Yeh, a professor of geography at the University of Colorado Boulder.

Tourists walk along the lakeshore and ride a pony in Namtso in western China's Tibet Autonomous Region, Wednesday, June 2, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists walk along the lakeshore and ride a pony in Namtso in western China's Tibet Autonomous Region, Wednesday, June 2, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tibetans have at times complained about Chinese tourists disrespecting cultural traditions, including stepping on prayer flags, she said.

The tourism sector reinforces government propaganda, Yeh said. The ruling Communist Party says it liberated hundreds of thousands of serfs when it overthrew the theocracy in 1951 and has since brought economic development to the high plateau that borders the Himalayas.

“Rewriting of history is very much a part of the tourism landscape,” Yeh said.

A construction worker labors at a hotel being built in a neighborhood of tourist homestays in Zhaxigang village near Nyingchi in western China's Tibet Autonomous Region, Friday, June 4, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A construction worker labors at a hotel being built in a neighborhood of tourist homestays in Zhaxigang village near Nyingchi in western China's Tibet Autonomous Region, Friday, June 4, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Among the most popular natural sites is Namtso Lake, ringed by snow-capped peaks and Buddhist shrines, with yak herds and migrating birds on the horizon. Further development of the site must be done carefully to avoid damaging what makes it attractive, Ge said.

“It will be hard to protect the ecology and culture of Tibet ... if we don’t have a long-term plan,” he said. “So it is very important to establish a set of values and rules of behavior for travel in Tibet while building the facilities.”

A woman in ethnic dress adjusts a bedspread at her tourist homestay in Zhaxigang village near Nyingchi in western China's Tibet Autonomous Region, Friday, June 4, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A woman in ethnic dress adjusts a bedspread at her tourist homestay in Zhaxigang village near Nyingchi in western China's Tibet Autonomous Region, Friday, June 4, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists climb a flight of stairs at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists climb a flight of stairs at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Tibetan man stands in a courtyard as a tour guide gives a lecture to tourists at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Tibetan man stands in a courtyard as a tour guide gives a lecture to tourists at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists wait to climb steps to an interior area at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists wait to climb steps to an interior area at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Chinese tourists in Tibetan dress pose for a photo at a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Chinese tourists in Tibetan dress pose for a photo at a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists stand near a large mural depicting Chinese President Xi Jinping on a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists stand near a large mural depicting Chinese President Xi Jinping on a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A tourist takes a smartphone photo at the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A tourist takes a smartphone photo at the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Members of a Chinese tour group shop at a souvenir shop outside of the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Members of a Chinese tour group shop at a souvenir shop outside of the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists use earpieces to listen to a lecture at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

Tourists use earpieces to listen to a lecture at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Chinese tourist gets ready to pose for a photo atop a white yak being led by a Tibetan man in Namtso in western China's Tibet Autonomous Region, Wednesday, June 2, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)

A Chinese tourist gets ready to pose for a photo atop a white yak being led by a Tibetan man in Namtso in western China's Tibet Autonomous Region, Wednesday, June 2, 2021. Tourism is booming in Tibet as more Chinese travel in-country because of the coronavirus pandemic, posing risks to the region's fragile environment and historic sites. (AP PhotoMark Schiefelbein)