NEW YORK--(BUSINESS WIRE)--Mar 29, 2024--
e.l.f. Beauty (NYSE: ELF) announced today its biggest brand, e.l.f. Cosmetics, will be the first brand featured in a TikTok Shop Super Brand Day, running March 31-April 3, 2024.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240329308988/en/
This eyes.lips.first. with TikTok complements e.l.f.’s larger celebration as the brand marks its 20 th year as a bold disruptor with a kind heart, and its one-year anniversary as a top TikTok Shop.
The highlight of e.l.f.’s Super Brand Day, which puts the brand front and center on the platform, will be the debut of Power Grip Dewy Setting Spray, e.l.f.’s newest holy grail product. This biphase setting mist gives a dewy finish and sets makeup for all day wear for only $10.
Adding a special twist, e.l.f. Cosmetics wrote an original song for the debut of Power Grip Dewy Setting Spray on TikTok Shop. The lyrics – set to a hip-hop beat - break down how to use this new holy grail product.
“Being the first brand partner in a TikTok Shop Super Brand Day unites an unique trifecta: introducing a new product, debuting an original song, and shining a spotlight on our shop. We wanted to surprise and delight our community who have been with us since our first viral moment on TikTok,” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. “It was important for us to make a bold entrance and show up in a disruptive way to this party, and what better way than a new product and another original song for the platform.”
e.l.f. was an early adopter in embracing TikTok Shop as a meaningful retail partner. e.l.f. and TikTok point to the unique opportunity to drive in-the-moment excitement and the ability to create a viral sensation with millions of views while prioritizing entertainment.
"e.l.f. has thrived on TikTok Shop by creatively engaging with our community and building exciting, culturally relevant moments,” said Nico Le Bourgeois, Head of TikTok Shop US Operations. "We're thrilled to partner with e.l.f. on this campaign and showcase products that shoppers can purchase directly on TikTok Shop."
The debut of Power Grip Dewy Setting Spray continues to build the fan-favorite Power Grip franchise. Today, Power Grip Primer is the No. 1 SKU in mass color cosmetics.* During e.l.f.’s TikTok Shop Super Brand Day, spend $15 and you will receive a free Power Grip Primer Mini.
Check out e.l.f.’s TikTok Shop Super Brand Day here.
* Source: e.l.f. Cosmetics claim based on data reported by NielsenIQ through its Scantrack Service for the Mass Market Color Cosmetics category for the 52-week period ending February 24, 2024, for the US xAOC channel according to e.l.f. Cosmetics custom product hierarchy. Copyright © 2024, Nielsen Consumer, LLC.
About e.l.f. Cosmetics:
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be e.l.f. clean, vegan, cruelty free and Fair Trade Certified. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence including at Boots, Superdrug and Douglas. Learn more by visiting www.elfcosmetics.com.
e.l.f. Cosmetics Debuts TikTok Shop Super Brand Day Launching March 31, 2024. (Graphic: Business Wire)
WASHINGTON (AP) — President Joe Biden, who heads to Wilmington, North Carolina Thursday to talk about the economy, is detouring to Charlotte to meet with the families of law enforcement officers shot to death on the job — just a week after he sat down with the grieving relatives of two cops killed in Upstate New York.
The visit is expected to take place with little fanfare behind closed doors, as the White House aims to respect the privacy of grieving families and avoid the appearance of using their grief for political purposes. The meeting was expected at the airport, an option meant to be the least taxing for local law enforcement still reeling from the deaths but who would have a hand in securing the president's trip.
Once again, Biden will seek to be an empathetic leader for a community reeling from gun violence, while also calling for stricter rules around firearms and better funding for law enforcement on the front lines.
Four officers were killed earlier this week in North Carolina, when a wanted man opened fire on a joint agency task force that had come to arrest him on a warrant for possession of a firearm as an ex-felon, and fleeing to elude capture. They were: Sam Poloche and William Elliott of the North Carolina Department of Adult Corrections; Charlotte-Mecklenburg Officer Joshua Eyer; and Deputy U.S. Marshal Thomas Weeks.
Four other officers were wounded in the gunfire; the suspect was killed. An AR-15 semi-automatic rifle, a 40-caliber handgun and ammunition were found at the scene.
An AR-15 is among the weapons most often used in mass shootings, and it's the type of gun Biden is talking about when he says the U.S. should ban “ assault weapons.” Congress passed the most comprehensive gun safety legislation in decades in 2022, after a horrific school shooting in Uvalde, Texas. But it didn't go far enough, Biden often says.
And as he campaigns for the 2024 election, Biden has made curbing gun violence a major campaign platform, elusive to Democrats even during the Obama era, as he fends off attacks from Republican challenger Donald Trump that he is soft on crime and anti-police.
Biden said this week in a statement after the North Carolina killings that the U.S. must "do more to protect our law enforcement officers. That means funding them — so they have the resources they need to do their jobs and keep us safe.”
The violence came just about two weeks after another fatal shooting of law enforcement officers in Syracuse, New York; Lieutenant Michael Hoosock and Officer Michael Jensen were killed while looking for a driver who fled a traffic stop. After his speech, Biden met with relatives of both of the officers’ families.
Biden had already been scheduled to come to Syracuse to celebrate Micron Technology’s plans to build a campus of computer chip factories, but the local police union said officers were still coming to terms with the deaths and weren’t happy with the president’s trip and had hoped he would delay.
On Thursday, Biden will also travel on to Wilmington, where he's announcing his administration is providing states an additional $3 billion to replace lead pipes across the country, building on $5.8 billion in federal funds for water infrastructure projects around the country announced in February.
Money for the pipe replacement comes from one of the administration’s key legislative victories, the $1 trillion bipartisan infrastructure law that Biden signed in 2021. The infrastructure law includes over $50 billion to upgrade America’s water infrastructure.
“It’s far past time to get the lead out once and for all,″ Environmental Protection Agency Administrator Michael Regan said Wednesday. “This is a matter of public health, a matter of environmental justice, and a matter of basic human rights."
Biden and his administration are committed to using all tools available "to achieve a 100% lead-free future for all Americans," Regan told reporters at a White House briefing. “Every single day we are one step closer to a future where no child has to suffer from the lasting effects of lead exposure.″
The new round of funding will help pay for projects nationwide as Biden seeks to replace all lead pipes in the country.
EPA estimates that North Carolina has 370,000 lead pipes, and $76 million will go to replace them statewide. Biden also will meet with faculty and students at a Wilmington school that replaced a water fountain with high levels of lead with funding from the law.
Associated Press writers Zeke Miller, Matthew Daly and Josh Boak contributed to this story.
FILE - President Joe Biden delivers remarks on the CHIPS and Science Act at the Milton J. Rubenstein Museum, Thursday, April 25, 2024, in Syracuse, N.Y. Twenty-six Republican attorneys general filed lawsuits Wednesday, May 1, challenging a new Biden administration rule requiring firearms dealers across the United States to run background checks on buyers at gun shows and other places outside brick-and-mortar stores. (AP Photo/Evan Vucci, File)
