ROCHESTER, N.Y.--(BUSINESS WIRE)--Apr 2, 2024--
Nalgene Outdoor, the maker of the “OG” reusable water bottle, the iconic 32-ounce wide mouth, today announces its newest suite of trend-setting colorways, the Color Block collection. The brand, which was first to introduce color to water bottles in the 90s, continues its prowess to marry simplicity with five fun new eye-popping color combinations perfect for adding a flash of confidence to any activity or “fit!”
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“For 75 years, Nalgene Outdoor’s iconic wide mouth silhouette has led the category for being durable, simple, safe, and sustainable, but few realize Nalgene also played a role in transforming lightweight reusable water bottles from not only being functional, but a fun and fashionable piece of gear,” says Elissa McGee, general manager Nalgene Outdoor. “In the early 90s just as fitness overtook lifestyle trends, we were the first to offer water bottles in color. Met with such enthusiasm, we’ve continued to expand our color offerings each year, and today our customers look to Nalgene for its savvy and bold choices. Color Block delivers on that promise with a splash of new without compromising on our proven and beloved design.”
The Color Block collection has broad appeal and is available in five incredible combinations:
Other fast facts about the new Color Block collection follow:
75 Years of Simple, Safe and Sustainable
Nalgene containers started as lab equipment in 1949 as part of the Nalge Company in Rochester, NY. For decades Nalgene Outdoor has been a part of consumer culture, from the Boy Scouts to the 1980 U.S. Olympic Men’s Hockey Team to a now multi-generational favorite for parents and kids alike.
Today, Nalgene Outdoor’s more than seven-decade promise to consumers to reduce the use and impact of single-use plastics on the planet can be seen in more than the beloved bottles spotted amidst busy families, commuters, travelers, and fitness aficionados. Whether at a music festival with #RockNRefill or a limited-edition designed that generates funds to support domestic communities struggling with access to clean water with the Nalgene Water Fund, Nalgene bottles are truly made-for and part of everyday life.
Please contact Marcia Gray ( mgray@graycreate.com ) for photos and samples. Follow along on Instagram and Facebook for more.
The New Color Block Collection is currently exclusive to Nalgene.com, which offers an affiliate partner program. Additional major retailers will follow later this spring.
About NALGENE Outdoor
NALGENE ® Outdoor Products is based in Rochester, New York and part of Thermo Fisher Scientific. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the NALGENE brand. By the mid-1970s, outdoor enthusiasts had discovered the taste and odor-resistant, leak-proof and rugged properties of NALGENE's large selection of plastic containers. In response to this emerging demand, NALGENE Outdoor Products was formed and today the consumer-oriented business offers its customers a wide choice of safe, environmentally friendly, BPA- and BPS-free products that meet their lifestyle needs. For more information, contact NALGENE Consumer Products or visit www.nalgene.com.
The “OG” of reusable water bottles adds new flare to its classic design with five new fashion-inspired colorways that elevate its everyday lightweight water bottle to a must-have accessory (Photo: Business Wire)
