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Soylent Unveils Complete Protein Powder: Science-Backed Formula Sets New Bar for Protein Powder Category

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Soylent Unveils Complete Protein Powder: Science-Backed Formula Sets New Bar for Protein Powder Category
News

News

Soylent Unveils Complete Protein Powder: Science-Backed Formula Sets New Bar for Protein Powder Category

2024-04-16 21:01 Last Updated At:21:11

LOS ANGELES--(BUSINESS WIRE)--Apr 16, 2024--

Starco Brands (OTCQB: STCB) announced today that Soylent — maker of award-winning, science-backed nutrition shakes with a mission to make complete, sustainable nutrition accessible, appealing and affordable to all — unveiled its latest innovation, Soylent Complete Protein Powder. Initially available on soylent.com and amazon.com in both Chocolate and Vanilla, Soylent Complete Protein Powder levels up the protein shake category by offering a blend that is as nutritious as it is delicious.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240416559806/en/

The Science of Complete Nutrition

Soylent’s Complete Protein Powder is a marvel of nutritional science, offering a comprehensive solution to daily dietary needs. “With 30g of complete protein, 0g of sugar, and 25% of 28 essential vitamins and minerals, we’ve created a product that doesn’t just meet the standard for protein powders — it sets a new one,” said Jamie Sullivan, vice president of marketing at Soylent.

This product boasts 5g BCAAs (branch chain amino acids), 3.5g MCT (medium-chain triglycerides), and 65mg DHA (docosahexaenoic acid), supporting muscle recovery and bone health and contributing to a cholesterol-lowering diet.

Soylent’s Complete Protein Powder also boosts immune health and enhances brain function thanks to its rich omega-3 fatty acids, vitamins, and minerals. Its zero-sugar content and inclusion of MCT oil further distinguish it as a superior choice for individuals of all ages seeking to maintain a healthy lifestyle.

Ross Sklar, founder and CEO of Starco Brands, commented, “With Soylent Complete Protein, we have harnessed the power of science to create the world’s most perfect protein powder. This product reflects our dedication to innovation and our passion to deliver superior nutrition that meets the needs of today’s consumers.”

Taste Meets Nutrition — for All

“We believe that you shouldn’t have to sacrifice taste for nutrition, which is why our team has worked tirelessly to perfect the flavor profiles of our Chocolate and Vanilla powders,” Sullivan added. This dedication to quality ensures a product that is not only effective but enjoyable to consume.

Soylent Complete Protein ensures maximum digestibility and absorption, making every sip count. Suitable for vegans and vegetarians, this clean formula is free from artificial flavors, colors, and gluten, embodying Soylent’s commitment to providing pure, effective, science-backed nutrition.

“Our goal is to provide a product everyone can enjoy, regardless of dietary restrictions. Whether you are powering through a late-night coding session or crushing it in the gym, Soylent Complete Protein has your back. Say goodbye to bland, chalky shakes and hello to a protein powder that is as smart as you are,” Sullivan added.

Growing Market

Researchers forecast that the global vegan protein powder market could surpass revenues of US$ 9.07 billion by 2033, achieving a Compound Annual Growth Rate (CAGR) of 7.4%. With the United States at its core, North America is a pivotal market for vegan protein powder. This market growth is propelled by an increasing adoption of veganism and a rising number of vegetarians in the region.

About Soylent

Founded by software engineers who craved a simpler, science-backed answer to nutrition, Soylent offers an efficient, affordable, and tasty way to stay sharp throughout the day - the ultimate lifehack to consume the nutrients you need to function at your best. Recently named the “Best Meal Replacement Shake” by Kantar Research, Soylent’s innovative product line-up includes Complete Meal Powders and Ready-to-Drink shakes, 100-Calorie Complete Snack Bars, Complete Protein Nutrition Shakes, and Complete Energy Shakes, each of which are formulated with the perfect amounts of vitamins, minerals and macronutrients to take the guesswork out of food. Soylent is headquartered in Los Angeles and operates as a separate business unit under the Starco Brands, Inc. (OTCQB: STCB) umbrella. To learn more about Soylent, please visit the brand website or social channels via Facebook, Twitter, Instagram, TikTok or LinkedIn.

About Starco Brands

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

New Soylent Complete Protein Powder levels up the protein shake category by offering a blend that is as nutritious as it is delicious. (Photo: Business Wire)

New Soylent Complete Protein Powder levels up the protein shake category by offering a blend that is as nutritious as it is delicious. (Photo: Business Wire)

MADRID (AP) — After spending more than three hours on the court and earning a hard-fought victory, Rafael Nadal was feeling optimistic again.

Nadal's body withstood its toughest test yet at the Madrid Open as he needed three sets to get past 91st-ranked Pedro Cachin on Monday.

Nadal didn't show any signs of physical limitations as he won 6-1, 6-7 (5), 6-3 to make it to the round of 16 at the clay-court tournament where he is the record five-time champion.

“It’s positive, now I don’t feel that something went wrong on my body, but I need to wait until tomorrow, being 100% honest,” he said. “I am trying my best to keep dreaming. Tomorrow is another day to keep dreaming. To keep playing in front of this amazing crowd and, to me, that means everything.”

Nadal will next face 31st-ranked Jiri Lehecka. He said he needs “to find a way to be able to play days in a row and still be competitive.”

“I don’t know if I am in that moment yet,” the 22-time Grand Slam champion said. “Let’s see what can happen tomorrow. But I gonna try. I gonna do the things the right way to try to be ready for tomorrow.”

The 37-year-old Nadal is trying to get in shape for next month's French Open. Since his latest injury layoff, he's had two matches in Barcelona and was pessimistic about his physical condition after arriving in Madrid. But he's won three more times in the capital.

Nadal again looked comfortable early on against Cachin. The Argentine fought back in the second set but was broken twice while serving for the set. Cachin eventually prevailed in the tiebreaker.

Nadal didn’t look as loose in the final set, but did look tired. He wasn't as consistent with his shots but picked up three breaks to seal the victory to the delight of the local crowd in the Caja Magica.

“I took more risks in the third set, but it’s hard after so many months without competing,” Nadal said. “I hadn’t played a match like this in a long time. Let’s see how it goes tomorrow. I don’t know how I’m going to wake up. But I’m already happy for having won three matches in a row.”

Cachin asked for Nadal's shirt after congratulating him at the net, and received the gift moments later.

Top-seeded Jannik Sinner was not at his best but had enough to defeat Pavel Kotov 6-2, 7-5. Sinner, who has been dealing with a hip issue, will face 16th-seeded Karen Khachanov.

“I have been struggling a little bit with my right hip,” Sinner said. “We’re trying to find a solution and I don’t think it’s anything serious. Sometimes I feel it more like today and some days are a little bit better."

Daniil Medvedev came from behind to defeat Sebastian Korda 5-7, 7-6 (4), 6-3. The third-seeded Russian was two points from defeat.

Fifth-seeded Casper Ruud beat Cameron Norrie 6-2, 6-4.

KEYS DOWNS GAUFF

Madison Keys rallied after trailing in the first and second sets to defeat Coco Gauff 7-6 (4), 4-6, 6-4 in an all-American fourth-round meeting.

It will be the 20th-ranked Keys' first quarterfinal appearance in Madrid. She lost in the first round in seven of her nine previous trips to the Spanish capital.

The third-seeded Gauff undermined herself with 38 unforced errors, including 13 double faults.

Keys will face eighth-seeded Ons Jabeur, who eased past Jelena Ostapenko 6-0, 6-4.

SWIATEK ADVANCES

Top-ranked Iga Swiatek remained on track for a first Madrid title by dispatching Sara Sorribes Tormo 6-1, 6-0.

Swiatek dropped just five points in the second set en route to the quarterfinals of the only major European clay tournament the Pole has yet to win.

The 27th-ranked Sorribes Tormo was the last Spanish woman in the draw.

Swiatek, who lost last year’s Madrid final to Aryna Sabalenka, will next face 11th-seeded Beatriz Haddad Maia, who defeated fifth-seeded Maria Sakkari 6-4, 6-4.

Mirra Andreeva celebrated her 17th birthday with a 7-6 (2), 6-4 win over 12th-seeded Jasmine Paolini. The teen sensation from Russia came from 5-2 down in the first set to reach the quarterfinals, a round further than she managed in Madrid a year ago.

Fourth-seeded Elena Rybakina defeated teenage qualifier Sara Bejlek 6-1, 6-3.

AP tennis: https://apnews.com/hub/tennis

Rafael Nadal of Spain reacts after winning a point against Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain reacts after winning a point against Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain reacts against Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain reacts against Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Iga Swiatek of Poland returns the ball to Sara Sorribes of Spain during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Iga Swiatek of Poland returns the ball to Sara Sorribes of Spain during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Iga Swiatek of Poland reacts after defeating Sara Sorribes of Spain during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Iga Swiatek of Poland reacts after defeating Sara Sorribes of Spain during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Iga Swiatek of Poland reacts after defeating Sara Sorribes of Spain during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Iga Swiatek of Poland reacts after defeating Sara Sorribes of Spain during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Pedro Cachin of Argentina returns the ball to Rafael Nadal of Spain during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Pedro Cachin of Argentina returns the ball to Rafael Nadal of Spain during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain serves to Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain serves to Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain returns the ball to Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain returns the ball to Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain returns the ball to Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain returns the ball to Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain watches his shot against Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain watches his shot against Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain celebrates after defeating Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain celebrates after defeating Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain celebrates after defeating Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain celebrates after defeating Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain returns the ball to Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

Rafael Nadal of Spain returns the ball to Pedro Cachin of Argentina during the Mutua Madrid Open tennis tournament in Madrid, Spain, Monday, April 29, 2024. (AP Photo/Manu Fernandez)

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