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Bellingham scores late and Madrid moves closer to league title after 'clasico' win over Barcelona

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Bellingham scores late and Madrid moves closer to league title after 'clasico' win over Barcelona
Sport

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Bellingham scores late and Madrid moves closer to league title after 'clasico' win over Barcelona

2024-04-22 07:42 Last Updated At:08:00

MADRID (AP) — With a late strike by Jude Bellingham, Real Madrid took a huge step toward winning the Spanish league.

Bellingham, who quickly became one of Madrid’s most important players after his transfer last year, likely sealed the title on Sunday by scoring a stoppage-time winner in a 3-2 victory over Barcelona in the final “clasico” of the season.

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Barcelona's Joao Felix, left, is fouled by Real Madrid's Luka Modric during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

MADRID (AP) — With a late strike by Jude Bellingham, Real Madrid took a huge step toward winning the Spanish league.

Barcelona's Ronald Araujo, left, fights for the ball with Real Madrid's Vinicius Junior during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona's Ronald Araujo, left, fights for the ball with Real Madrid's Vinicius Junior during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham celebrates after scoring his side's third goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham celebrates after scoring his side's third goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham celebrates after scoring his side's third goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham celebrates after scoring his side's third goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham, center, reacts as Barcelona players celebrate after their teammate Andreas Christensen scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham, center, reacts as Barcelona players celebrate after their teammate Andreas Christensen scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona players celebrate after their teammate Andreas Christensen, center, scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona players celebrate after their teammate Andreas Christensen, center, scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's goalkeeper Andriy Lunin, second left, reacts as Barcelona players celebrate after their teammate Andreas Christensen scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's goalkeeper Andriy Lunin, second left, reacts as Barcelona players celebrate after their teammate Andreas Christensen scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior scores on a penalty kick his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior scores on a penalty kick his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona twice took the lead at the Santiago Bernabeu Stadium but Madrid rallied to win for a comfortable 11-point cushion over its second-place rival entering the final six rounds.

Bellingham scored the winning goal from a difficult angle one minute into stoppage time with a left-foot strike into the top of the net after a cross toward the far post by Lucas Vázquez, who also scored and set up a goal by Vinícius Júnior.

“He hadn't scored in a while but scored a goal that could be crucial for us winning the Spanish league,” Madrid coach Carlo Ancelotti said of the 20-year-old midfielder.

Bellingham hadn't found the net in his last six appearances for Madrid in all competitions. The England international had scored both goals for Madrid when it won 2-1 at Barcelona in the first league clasico of the season.

It was the third straight win for Madrid over Barcelona this season. Madrid is unbeaten in 26 league games, since losing at Atletico Madrid in September.

“The title is a lot closer now. It was a vital match, we had to win it, and we did it,” Ancelotti said. “It was an even game, against a strong opponent that was doing all it could to get back into the title race again.”

The clasico came four days after Madrid eliminated Manchester City on penalties in England to advance to the Champions League semifinals. Barcelona had been eliminated a day earlier by Paris Saint-Germain after a loss at home, leaving the league as the Catalan team's only title opportunity for the season.

Goalkeeper Andriy Lunin, the hero for Madrid in the shootout against City, miscalculated a cross into the area in Barcelona’s first goal and failed to fully clear a ball in front of the goal in the second.

Barcelona, the defending league champion, came to the Spanish capital looking to revive its title chances and took an early lead with a header by Andreas Christensen six minutes into the match.

The hosts equalized with Vinícius converting an 18th-minute penalty kick before Barcelona went ahead again with Fermín López's goal from close range in the 69th. Vázquez, who was fouled after a run inside the area to prompt the penalty converted by Vinícius, evened the match again after a cross by the Brazil forward in the 73rd.

Vázquez was one of the changes made to the squad by Ancelotti after the match against City. He also used Luka Modric alongside Toni Kroos in midfield, and Aurélien Tchouaméni in the defense.

Barcelona loudly complained about the penalty awarded to Madrid and wanted one for itself after a challenge on López in the second half. It also complained over a potential goal in the first half when it wasn't clear if the ball crossed the goal line before Lunin batted it away. It took several moments before video review determined that it was not a goal.

Barcelona coach Xavi Hernández, likely making his last clasico appearance after saying he will leave the club at the end of the season, said his team played better and deserved to win.

“I said yesterday that I hoped the referee wouldn't make any mistake and that he would go unnoticed, but none of that happened,” Xavi said. “It's a shame. It was not a fair result. Everyone saw it"

Xavi said Barcelona would not give up on the league just yet but recognized that it was all-but-over and that Madrid had to be congratulated for its campaign.

Barcelona midfielder Frenkie De Jong left the field on a stretcher late in the first half after hurting his right leg in a clash with Madrid midfielder Federico Valverde.

The match marked the debut of the new state-of-the-art 360-degree video scoreboard at the renovated Bernabeu.

Among those in attendance at the Bernabeu were tennis great Novak Djokovic, former NFL star Tom Brady and actor Andy Garcia.

ATLETICO STRUGGLES

Atletico Madrid followed up its Champions League elimination with a 2-0 loss at Alaves in the Spanish league, missing a chance to strengthen its hold on fourth place.

The defeat against 13th-place Alaves kept Atletico only three points ahead of fifth-place Athletic Bilbao in the fight for a Champions League spot next season. Athletic had been held to a 1-1 draw against relegation-threatened Granada at home on Friday.

Atletico failed to advance in the Champions League after losing to Borussia Dortmund 5-4 on aggregate following a 4-2 loss in Germany on Tuesday.

Alaves, which had lost three league matches in a row, won with goals by Carlos Benavídez in the 15th minute and Luis Rioja in second-half stoppage time.

In other results, sixth-place Real Sociedad was held 1-1 at midtable Getafe, while ninth-place Villarreal won 2-1 at last-place Almeria.

AP soccer: https://apnews.com/hub/soccer

Barcelona's Joao Felix, left, is fouled by Real Madrid's Luka Modric during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona's Joao Felix, left, is fouled by Real Madrid's Luka Modric during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona's Ronald Araujo, left, fights for the ball with Real Madrid's Vinicius Junior during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona's Ronald Araujo, left, fights for the ball with Real Madrid's Vinicius Junior during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham celebrates after scoring his side's third goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham celebrates after scoring his side's third goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham celebrates after scoring his side's third goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham celebrates after scoring his side's third goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham, center, reacts as Barcelona players celebrate after their teammate Andreas Christensen scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Jude Bellingham, center, reacts as Barcelona players celebrate after their teammate Andreas Christensen scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona players celebrate after their teammate Andreas Christensen, center, scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Barcelona players celebrate after their teammate Andreas Christensen, center, scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's goalkeeper Andriy Lunin, second left, reacts as Barcelona players celebrate after their teammate Andreas Christensen scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's goalkeeper Andriy Lunin, second left, reacts as Barcelona players celebrate after their teammate Andreas Christensen scores his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior scores on a penalty kick his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior scores on a penalty kick his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

Real Madrid's Vinicius Junior celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Real Madrid and Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Sunday, April 21, 2024. (AP Photo/Manu Fernandez)

The world's top-selling pizza chain is betting big on the generosity of its customers. And it is not alone.

Domino's recently pledged $174 million over the next ten years to benefit St. Jude Children’s Research Hospital, expecting the funds to come from its longstanding roundup campaign that invites customers to donate the difference between their purchase total and the next-highest dollar amount. The pizza chain has already raised more than $126 million this way across the past two decades for ALSAC, the fundraising organization for the Tennessee-based hospital.

Domino's is the latest and largest example of “checkout charity” success. The fundraising tool raked in 24% more money in 2022 than 2020 among the highest making programs, for a total of $749 million, according to the professional association Engage for Good.

That staying power has franchises hopeful that consumers will continue giving their spare change despite shifts toward online shopping, negative economic headwinds and fears that more frequent solicitations will cause fatigue. Meanwhile, some retailers are fleshing out partnerships first formed after the 2020 racial reckoning pushed corporate citizenship toward the forefront of business practices.

Studies suggest that asking customers to round up is generally more effective than requesting a fixed amount — even when the totals are the same. That's because the framing lessens the sting of parting with one's money, according to a paper published in the Journal of Consumer Psychology.

“It feels less painful," said Katie Kelting, a Saint Louis University marketing professor who led the research team.

The timing of the appeal introduces several other psychologically potent factors, according to Ike Silver, a marketing professor at Northwestern University. Buyers tend to imagine their purchases in whole numbers anyway; a $24.75 bill codes as $25, for example.

Plus, Silver said, it makes the act of giving “a bit more mindless.” Shoppers rushing to get through the checkout line don't have much time to consider reasons against the donation.

“They capitalize on a purchase inertia where you're just spending your money and you're not really thinking too much about it,” Silver said.

Champions of the strategy credit the asks for engaging everyday, would-be donors in an approachable form of giving with low barriers to entry. The practice is so commonplace that shoppers' cumulative gifts have even become a key funding stream for some issue areas.

PetSmart Charities, which reports that over 80% of its cash donations come through the PIN pad at checkout, is considered the largest grantmaker for animal welfare causes. The pet superstore, which has been running its continual PIN pad donation program for 20 years, asks customers to give a fixed dollar amount starting at $2.

The money supports causes directly related to pets, such as increased access to veterinary care and animal evacuation services during natural disasters. That authentic connection is one reason that PetSmart Charities President Aimee Gilbreath believes their average donation is just under $3 — which is projected to add up to $40 million by the end of this year.

Without the closely aligned missions, Gilbreath expects they'd have a slightly harder time getting customers to donate.

“It’s just much easier for people to say yes when they get, ‘I’m here shopping at PetSmart. I love pets. If I donate to PetSmart Charities, I’m going to support pets who need a family, I’m going to support pets in other ways’," she said.

Indeed, Kelting said the fit between the charity and the seller is “huge.” Customers can perceive point-of-sale solicitations as a violation of their social contract with a company, according to researchers, but partnerships among likeminded organizations are viewed in a more positive light.

REI Co-op, a specialty outdoor clothing and equipment seller, launched its member-supported public charity in 2021 to help make outdoor spaces more inclusive. The goal was to put more resources into the surrounding communities coming out of COVID-19 shutdowns.

At its 185 U.S. locations, sales associates often strike up personal conversations about buyers' upcoming excursions. Those unique connections with its clientele of nature enthusiasts open the door for donation requests at checkout, according to Squire Simpson, a board member at the REI Cooperative Action Fund.

REI cashiers are supposed to leave the conversation with an open-ended ask that lets customers decide whether to round up or donate an amount of their choosing. About $2.2 million from 1.3 million individual donations were raised in stores last year, according to Simpson, a 2.5% increase over 2022.

Grantees include a Pennsylvania group that promotes biking among Black women and an Alaska nonprofit that provides therapeutic recreation for people with disabilities.

“It’s not some broad, corporate recipient,” Simpson said.

Still, some observers are worried that even the best of intentions won't keep the spigot from stopping as likeminded programs pop up in checkout lines around the country. Silver, the Northwestern University professor, questions whether the effectiveness of “checkout charity” will wane with its popularity.

“If it’s really something that’s coming up every time you swipe your card, one risk is people start to notice that and feel a bit more manipulated," he said.

Misinformation does not help either. Contrary to popular internet memes, tax policy experts say that stores can’t write off customers' point-of-sale donations because they don’t count as company income.

Domino's leaders remain confident in their fine-tuned strategy. With the iconic St. Jude child printed on Domino’s pizza boxes, the established partners are already among the most recognizable when it comes to point-of-sale donations.

Above the checkout widget is a roundup request with that image of the child. During its 11-week, end-of-the-year campaign, customers are greeted by a “click and go” pop-up soliciting $2, $5, $10 or $20. The request details St. Jude's work and features an overall donation tracker.

Domino's raised $8.9 million last year through roundup. Its leadership believes that number will increase under a new five-year strategy to grow its customer base.

Described by CEO Russell Weiner as “an audacious goal” that isn’t necessarily a “slam dunk,” the high-dollar charitable commitment adds another motivator to meet its latest nonprofit benchmarks.

ALSAC CEO Rick Shadyac said the extra Domino’s funding will help St. Jude's efforts in 80 countries to help ttriple the survival rate for children with the six most common forms of childhood cancer. That includes this summer's rollout of a program that will eventually provide free cancer medications to 30% of the 400,000 children around the world with the disease.

“If we drive more sales and more stores, what does that mean? That means we have more customers,” Weiner told The Associated Press. “The better we do there, the more people we’ve got that we can raise money for St. Jude.”

Associated Press coverage of philanthropy and nonprofits receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP’s philanthropy coverage, visit https://apnews.com/hub/philanthropy.

An option to donate to St. Jude Children's Research Hospital appears on the Domino's app in a photo taken in New York on Wednesday, May 15, 2024. Domino's is the latest and largest example of philanthropic allies new and old finding success through "checkout charity." (AP Photo/Peter Morgan)

An option to donate to St. Jude Children's Research Hospital appears on the Domino's app in a photo taken in New York on Wednesday, May 15, 2024. Domino's is the latest and largest example of philanthropic allies new and old finding success through "checkout charity." (AP Photo/Peter Morgan)

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