TOKYO (AP) — Japan’s space agency announced Friday a plan to launch a major upgrade to its satellite imaging system, as a new flagship rocket is put to the test for a third time.
The Japan Aerospace Exploration Agency that an H3 rocket will be launched from the Tanegashima Space Center, on a southwestern Japanese island, early afternoon on June 30, with a launch window that runs through the end of July.
The rocket will be carrying an Advanced Land Observation Satellite, ALOS-4, tasked primarily with Earth observation and data collection for disaster response and mapmaking, as well as with monitoring military activity, such as missile launches, with an infrared sensor developed by the Defense Ministry. The ALOS-4 is a successor to the current ALOS-2 and can observe a much wider area.
The launch will be the H3's third, coming after a failed debut in March 2023 and a successful launch on Feb. 17. During the first attempt, the rocket's second stage engine did not ignite and the rocket had to be destroyed along with its main payload, a satellite that was supposed to be the ALOS-3.
During H3 No. 2's successful test flight, it carried two commercially-developed observation microsatellites and an ALOS mockup.
JAXA and its main contractor Mitsubishi Heavy Industries have been developing H3 as a successor to its current mainstay, H-2A, which is set to retire after two more flights. MHI will eventually take over H3 production and launches from JAXA and hopes to make it commercially viable.
Japan sees a stable, commercially competitive space transport capability as key to the country's space program and national security.
The 57-meter (187-foot) long H3 rocket is designed to carry larger payloads than the H-2A at about half its launch cost.
FILE - JAXA H3 rocket project managers Masashi Okada, right, and Mayuki Niitsu brief journalists in front of the second stage of a H3 rocket, set for a full-fledged launch later this year after two test flights, inside the Mitsubishi Heavy Industries' Nagoya Aerospace Systems Works Tobishima Plant in Tobishima, Aichi prefecture Thursday, March 21, 2024. Japan’s space agency announced Friday, April 26, that it will launch its new flagship rocket H3 on June 30 carrying an observation satellite for disaster response and security purposes, a key mission that it had failed in its debut flight last year. (AP Photo/Mari Yamaguchi, File)
FILE - A Mitsubishi Heavy Industries staff member stands next to the top of the first stage of a H3 rocket, inside the Mitsubishi Heavy Industries' Nagoya Aerospace Systems Works Tobishima Plant in Tobishima, Aichi prefecture Thursday, March 21, 2024. Japan’s space agency announced Friday, April 26, that it will launch its new flagship rocket H3 on June 30 carrying an observation satellite for disaster response and security purposes, a key mission that it had failed in its debut flight last year.(AP Photo/Mari Yamaguchi)
Former Starbucks CEO and founder Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales.
In a LinkedIn post published over the weekend, Schultz said many people had reached out to him after Starbucks reported weaker-than-expected quarterly sales and earnings last week.
The Seattle coffee giant said revenue dropped 2% in the January-March period as store traffic slowed around the world. It was the first time since 2020 that the company saw a drop in quarterly revenue. Starbucks also lowered its sales and earnings guidance for its full fiscal year.
Schultz, who bought Starbucks in 1987, is credited with growing the company into the global behemoth it has become with nearly 39,000 stores worldwide. He has been the chairman emeritus of the company since last fall, when he stepped down from Starbucks’ board.
Schultz remains Starbucks’ largest individual shareholder, holding shares that were valued at $1.5 billion at the end of last year.
In his post, Schultz said senior leaders – including board members – need to spend more time talking to baristas in the company’s stores.
“I have emphasized that the company’s fix needs to begin at home: U.S. operations are the primary reason for the company’s fall from grace,” he said. “The stores require a maniacal focus on the customer experience, through the eyes of a merchant. The answer does not lie in data, but in the stores.”
Laxman Narasimhan, who became Starbucks' CEO last spring, has been working a half-day shift in Starbucks stores once a month.
At some points in his post, Schultz seemed to be questioning Narasimhan’s turnaround plans. In a conference call with investors last week, Narasimhan mentioned several new products that he thinks will drive customers to stores later this year, including boba drinks, sugar-free options and the brand’s first energy beverage.
But Schultz said coffee is what differentiates Starbucks and reinforce the company’s premium positioning.
“The go-to-market strategy needs to be overhauled and elevated with coffee-forward innovation,” he said.
Schultz also said the company should update its mobile ordering and payment platform to "once again make it the uplifting experience it was designed to be.” He didn't specify the changes he thinks should be made. Narasimhan said last fall that Starbucks is accelerating the introduction of new digital features and trying to personalize the customer experience within its app.
A message seeking comment on Schultz's post was left with Starbucks Monday.
Schultz has a history of stepping in when he see Starbucks struggling. He retired as CEO in 2000 and became the company’s chairman, then returned as CEO in 2008 when the company was dealing with the recession.
Schultz stepped down again in 2017 but returned to lead the company on a temporary basis in 2022. In 2023, he named Narasimhan, a former PepsiCo executive, as CEO. Schultz left Starbucks’ board last fall and became chairman emeritus.
FILE - Starbucks founder and former CEO Howard Schultz testifies before the Senate Health, Education, Labor and Pensions Committee at the Capitol in Washington, Wednesday, March 29, 2023. In a LinkedIn post published over the weekend April 4, 2024, Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales. (AP Photo/J. Scott Applewhite, File)
