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China, Serbia mark new chapter in bilateral ties: experts

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China, Serbia mark new chapter in bilateral ties: experts

2024-05-02 17:52 Last Updated At:05-03 05:47

China and Serbia have opened a new chapter of their traditional friendship, according to cross-culture influencers and business executives from the two nations.

In a roundtable on Tuesday, a reporter from China Global Television Network (CGTN) found out how one Chinese company has transformed Serbia's biggest steel plant, Smederevo Steel Plant, and how cultural exchanges are flourishing between the two sides.

In 2016, China's HeSteel Group (HBIS) purchased the Smederevo Steelworks for 46 million euros (about 49.25 million U.S. dollars), and established HBIS Serbia. The plant, which had been losing money for seven consecutive years until then, started to expand production and improve environmental performance.

Gao Feng, Director of Exports Department of HBIS Serbia, said that the factory plays a crucial role in the group's business.

"Europe is the birthplace of the steel industry, and in the past 100 years they have a lot of manager experience, good experience for us. For this mill, they could produce 0.14-millimeter thickness steel products. It's like a paper, an A4 paper. It's very thin. And we want to learn more from this. And the second point I want to say  - the location. Serbia is located in Balkan region, is connect with eastern Europe,  western Europe, central Europe and together here. So, it will help us to go more global,” said Gao.

In addition to the economic cooperation, the two sides have made achievements in cultural exchanges, said the roundtable guests.

The classic Yugoslav film "Walter Defends Sarajevo," for instance, has been an iconic element of China-Serbia ties, creating a strong cultural bond between the two countries.

The film, released in 1972, tells the story of Walter, a mysterious and charismatic resistance hero bravely fighting against the German Nazis in Sarajevo, now the capital of Bosnia and Herzegovina. It became an instant hit upon its release in China in 1973, offering Chinese audiences their first glimpse of anti-fascist war heroes from the Balkan region.

"When I came to China and then when I faced many people like even people who I don't know and telling them I'm from Serbia, the first word was 'Walter Defends Sarajevo' and I was like, it was a big shock for me, of course, the positive shock. And then after that, I wanted to talk to my family because I am like younger generations. So, I asked them why Chinese people really love this movie, especially older generations. And then I got to know, the system of values that time was the same as in China, so it's understandable. But it's amazing, like it was really like amazing feeling for me that many Chinese people're just sharing their opinion,” said Jelena Culafic, a cross-culture influencer.

China, Serbia mark new chapter in bilateral ties: experts

China, Serbia mark new chapter in bilateral ties: experts

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Ninety pct of CIIE food, agricultural products exhibition area booked

2024-05-17 16:51 Last Updated At:17:07

About 80 percent of the planned Food and Agricultural Products exhibition area has been booked for the seventh China International Import Expo (CIIE), said event organizers at a pre-expo supply and demand matchmaking event on Thursday.

At the matchmaking event, more than 20 dairy and agricultural product exhibitors demonstrated their products, and talked with potential clients, including food processing companies, and e-commerce and supermarket buyers to better understand the market demands.

Yu Zhiqiong, a representative of the Agricultural Products Special Committee of the CIIE Exhibitor Alliance, said the organizer is also planning to introduce some of the world-renowned food festivals to Chinese companies and customers during the CIIE to further stimulate consumption.

"We are planning to bring some international food festivals to China, such as France's bread festival. This would allow Chinese companies and consumers to experience international food culture," she said.

The seventh CIIE is scheduled to be held in China's Shanghai from Nov. 5 to 10. The preparation work is now underway.

Ninety pct of CIIE food, agricultural products exhibition area booked

Ninety pct of CIIE food, agricultural products exhibition area booked

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