John Krasinski’s ‘IF’ hits a box office nerve with $35 million debut

John Krasinski’s imaginary friends movie “IF” claimed the top spot at the box office this weekend according to studio estimates Sunday. Its $35 million North American debut was also a bit lower than some projections.

Is that a disappointment? An ominous sign of the box office times? Or is the final story on “ IF " yet to be written? It's not just your imagination: In these bumpy early weeks of the 2024 summer box office season, in which nothing has been a runaway hit and every new movie has more and more pressure to succeed, “IF” hit a nerve.

Starring Ryan Reynolds, Cailey Fleming, and an army of A-list voices including Steve Carell, Matt Damon, Emily Blunt, Louis Gossett Jr., Phoebe Waller-Bridge and Maya Rudolph, “IF” was an original idea from Krasinski, who wrote, directed and co-stars.

Paramount debuted the film, which cost a reported $110 million to produce, in 4,041 locations in North America. Internationally, it earned an estimated $20 million from 56 markets, adding up to a $55 million global debut.

“Families came out in force and they loved the film,” said Chris Aronson, who heads Paramount’s domestic distribution.

There are several somewhat contradictory narratives swirling around its performance as well. With its PG-rating, “IF” was the first major family friendly film to open in theaters in weeks. And unlike a front-loaded superhero or horror movie, family pics are often running a marathon not a sprint. Last June, Pixar’s “Elemental” was assumed to be dead on arrival when it opened with $29.5 million domestically. But it continued earning throughout the summer and ultimately made nearly $500 million globally.

“IF” got middling reviews from critics (it's currently sitting at a “rotten” 49% on Rotten Tomatoes), but, as with “Elemental,” audiences gave it a solid A CinemaScore this weekend. The studio considers it a successful debut and is optimistic about its longevity as summer actually begins for school age children.

“I think it bodes well for moviegoing in general as we move into the summer movie season," Aronson said. "Kids are out of school starting this coming week and I couldn’t think of a better film to be in the marketplace than this one: It’s new, it’s fresh, its original, and it’s such a heartwarming film.”

“ Kingdom of the Planet of the Apes ” continues to be a bright spot. In just 10 days, it surpassed $100 million domestically and $237 million globally. It came in second place in its second weekend with $26 million (down 55%).

But there also hasn’t been a major movie moment akin to last year’s “The Super Mario Bros. Movie,” “Barbie” or “Oppenheimer” in quite some time. Last year on this weekend “Fast X” opened to over $60 million.

“This is a very unusual summer. It got off to an unusual start without a Marvel movie," said Paul Dergarabedian, the senior media analyst for Comscore. “The box office has been in a holding pattern 20% down from last year.”

“IF” wasn’t the only new film to open this weekend either. Lionsgate’s horror “The Strangers—Chapter 1” overperformed with a $12 million debut from 2,856 locations. The innovative marketing campaign staged some viral moments by bringing the “strangers” to major events, from the Trump trial to Coachella.

The Amy Winehouse biopic “ Back to Black " opened in North America to an estimated $2.9 million from 2,010 screens.

The filmed-for-IMAX documentary “ The Blue Angels ” also made $1.3 million this weekend from 227 screens. It’s playing on the premium large format screens through May 22 before flying to Prime Video on May 23.

The summer, which for Hollywood begins the first weekend in May, is still getting started and could rev up next weekend with the infusion of “Furiosa: A Mad Max Saga” and “The Garfield Movie."

Dergarabedian noted that Memorial Day weekend is a time when moviegoers play can play catch up with films they've missed and heard about. For a film like “IF," which picked up over the weekend with word of mouth buzz, that could bode well. Still, there is no sugar-coating the reality that the 2024 box office is not going to build on 2023.

"On almost every level this is a non-traditional summer in the lineup of films and the trajectory of the box office," Dergarbedian said. “But collectively these films should have a solid Memorial weekend.”

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

1. “IF,” $35 million.

2. “Kingdom of hte Planet of the Apes,” $26 million.

3. “The Strangers—Chapter 1,” $12 million.

4. “The Fall Guy,” $8.5 million.

5. “Challengers,” $2.9 million.

6. “Back to Black,” $2.9 million.

7. “Tarot,” 2 million.

8. “Godzilla x Kong: The New Empire,” $1.7 million.

9. “The Blue Angels,” $1.3 million.

10. “Unsung Hero,” $1.1 million.

This image released by Amazon Prime shows a scene from the documentary "The Blue Angels." (Amazon Prime via AP)

Actor Marisa Abela attends the premiere of Focus Features' "Back to Black" at AMC Lincoln Square on Tuesday, May 14, 2024, in New York. (Photo by Evan Agostini/Invision/AP)

This image released by Focus Features shows Marisa Abela as Amy Winehouse in a scene from "Back to Black." (Focus Features via AP)

This image released by Focus Features shows Marisa Abela as Amy Winehouse in a scene from "Back to Black." (Focus Features via AP)

This image released by Paramount Pictures shows Cailey Fleming, left, and Ryan Reynolds in a scene from "IF." (Jonny Cournoyer/Paramount Pictures via AP)

This image released by Paramount Pictures shows Ryan Reynolds, from left, Cailey Fleming, the character Blue, voiced by Steve Carell, and the Blossom, voiced by Phoebe Waller-Bridge, in a scene from "IF." (Paramount Pictures via AP)

Emily Blunt, left, and John Krasinski pose with the character "Blue" at the premiere of Paramount Pictures' "IF" at the SVA Theatre on Monday, May 13, 2024, in New York. (Photo by Evan Agostini/Invision/AP)

John Krasinski, left, and Ryan Reynolds attend the premiere of Paramount Pictures' "IF" at the SVA Theatre on Monday, May 13, 2024, in New York. (Photo by Evan Agostini/Invision/AP)

Ryan Reynolds poses with the character "Blue" at the premiere of Paramount Pictures' "IF" at the SVA Theatre on Monday, May 13, 2024, in New York. (Photo by Evan Agostini/Invision/AP)

Cailey Fleming, left, and John Krasinski pose with the character "Blue" at the premiere of Paramount Pictures' "IF" at the SVA Theatre on Monday, May 13, 2024, in New York. (Photo by Evan Agostini/Invision/AP)

PHOENIX (AP) — A judge on Friday rejected an effort by GOP lawmakers to use the term “unborn human being” to refer to a fetus in the pamphlet that Arizona voters will use to weigh a ballot measure that would expand abortion access in the state.

Maricopa County Superior Court Judge Christopher Whitten said the wording the legislative council suggested is “packed with emotion and partisan meaning” and asked for what he called more “neutral” language. The measure aims to expand abortion access from 15 weeks to 24 weeks – the point at which a fetus can survive outside the womb.

It would allow exemptions to save the woman’s life or to protect her physical or mental health. It would also prevent the state from adopting or enforcing laws that would forbid access to the procedure.

Arizona House Speaker Ben Toma, who is a co-chair of the legislative council, said the group will appeal the court’s decision to the state Supreme Court.

“The ruling is just plain wrong and clearly partisan,” said Toma, a Republican.

Aaron Thacker, communications director for Arizona Secretary of State Adrian Fontes, noted that the final decision on the ballot itself remains in the air.

“There’s still a lot of scenarios at play," he said. "Even after the secretary certifies the signatures, the courts have to decide if counties can put it on the ballot or not."

Arizona for Abortion Access, the organization leading the ballot measure campaign, sued the council earlier this month over the suggested language and advocated for the term “fetus,” which the council rejected.

Attorney General Kris Mayes wrote in a motion to submit an amicus brief that “fetus" and “pregnancy” are both neutral terms that the council could adopt.

“It’s incredibly important to us that Arizona voters get to learn more about and weigh our measure in objective and accurate terminology,” said Dawn Penich, communications director for the abortion access group.

Democrats have centered abortion rights in their campaigns in this year’s elections. Organizers in five other states have also proposed similar measures that would codify abortion access in their state constitutions: Colorado, Florida, Maryland, Nevada and South Dakota.

Arizona organizers submitted more than double the amount of signatures needed for the measure to appear on the ballot.

FILE - Arizona abortion-rights supporters deliver over 800,000 petition signatures to the capitol to get abortion rights on the November general election ballot July 3, 2024, in Phoenix. A judge on Friday, July 26, rejected an effort by GOP lawmakers to use the term “unborn human being” to refer to a fetus in the pamphlet that Arizona voters will use to decide on a ballot measure that would expand abortion access in the state. (AP Photo/Ross D. Franklin, File)