Red Lobster seeks bankruptcy protection days after closing dozens of restaurants

Red Lobster, the casual dining chain that brought seafood to the masses with inventions like popcorn shrimp and “endless” seafood deals, has filed for Chapter 11 bankruptcy protection.

The 56-year-old chain made the filing late Sunday, days after shuttering dozens of restaurants.

“This restructuring is the best path forward for Red Lobster. It allows us to address several financial and operational challenges and emerge stronger and re-focused on our growth," CEO Jonathan Tibus said. Tibus, a corporate restructuring expert, took the top post at the chain in March.

Red Lobster said its 600 restaurants would continue to operate through the bankruptcy proceedings, which are intended to simplify operations, close locations and pursue a sale. As part of the filing, Red Lobster entered into a so-called “stalking horse” agreement, meaning it plans to sell its business to an entity formed and controlled by its lenders.

According to court filings, Red Lobster has 551 U.S. restaurants, 27 restaurants in Canada and 27 franchised locations in Mexico, Japan, Ecuador and Thailand. The company said it has 36,000 employees in the U.S. and Canada.

Aaron Allen, the founder of restaurant consulting firm Aaron Allen & Associates, said Monday that the bankruptcy was the culmination of two decades of trouble at Red Lobster, which has struggled with increasing competition from faster, cheaper chains like Chipotle and Panera.

Sometimes, Red Lobster would lower its prices to compete, a move that was often disastrous. In 2003, the company lost millions of dollars on an all-you-can-eat “Endless Crab” promotion when crab prices rose, Allen said. Twenty years later, the chain did the same thing with an “Ultimate Endless Shrimp” promotion.

"The fact that they would have this kind of corporate amnesia is a fascinating case study in corporate food service," Allen said.

He said Red Lobster had more success in the mid-2000s, when it repositioned itself as an upscale restaurant. It raised prices and renovated stores. But it still struggled with rising lease and labor costs and changing consumer tastes.

“This slow-moving train wreck has been in motion for 20 years now,” Allen said.

Orlando, Florida-based Red Lobster said in court filings that its annual guest counts were down 30% from 2019. The chain lost $76 million in 2023.

The chain was founded by Bill Darden, who wanted to make seafood restaurants more accessible and affordable for families.

Darden got his start in the restaurant business in Waycross, Georgia, in 1938, when he opened The Green Frog. He boldly refused to segregate the restaurant's patrons by race, which went against state laws at the time. When he opened the first Red Lobster near Orlando in 1968, he again invited customers to sit anywhere they chose.

Darden sold Red Lobster to General Mills in 1970, and he continued to run restaurants as a General Mills executive. General Mills later went on to form Darden Restaurants, which owns Olive Garden and other chains. Darden Restaurants was spun off from General Mills in 1995.

Red Lobster had legions of fans for dishes like lobster linguini and its buttery Cheddar Bay biscuits.

“There is no one of-woman-born who does not like Red Lobster cheddar biscuits. Anyone who claims otherwise is a liar and a Socialist," comedian and actress Tina Fey wrote in her memoir “Bossypants.”

But the restaurant had trouble keeping up with competitors and bringing in younger customers. Darden Restaurants sold Red Lobster to a private equity firm in 2014. Thai Union Group, one of the world’s largest seafood suppliers, first invested in Red Lobster in 2016 and upped its stake in 2020.

Then last fall, Red Lobster lost millions of dollars on its “Ultimate Endless Shrimp” promotion, which charged $20 for all-you-can-eat shrimp deal.

“We knew the price was cheap, but the idea was to bring more traffic in the restaurants,” Ludovic Garnier, the chief financial officer of Thai Union Group, said in an earnings call with investors.

Garnier said the deal did work, and restaurant traffic increased. But more guests opted for the $20 deal than Red Lobster expected, and “we don't earn a lot of money at $20,” he said. For the first nine months of 2023, Thai Union Group reported a $19 million loss from Red Lobster.

In January, Thai Union Group announced its intention to exit its minority investment in Red Lobster. CEO Thiraphong Chansiri said the COVID-19 pandemic, industry headwinds and rising operating costs had hit the dining chain hard and caused “prolonged negative financial contributions to Thai Union and its shareholders.”

Restaurant liquidator TAGeX Brands announced last week that it would be auctioning off the equipment of over 50 Red Lobster locations that were recently closed. The store closures span across more than 20 states — reducing Red Lobster’s presence in cities like Denver, San Antonio, Indianapolis and Sacramento, California.

Allen expects Red Lobster's restaurant footprint to shrink by one-third to one-half as part of the bankruptcy process. Many potential buyers just want the chain's real estate, Allen said.

“Most likely whoever buys it is not going to want to fix up Red Lobster,” he said.

Red Lobster said in the court filing that it has more than 100,000 creditors and estimated assets between $1 billion and $10 billion. The company's estimated liabilities are between $1 billion and $10 billion.

A Red Lobster restaurant is seen in Schaumburg, Ill., Monday, May 20, 2024. Red Lobster is seeking bankruptcy protection days after closing dozens of restaurants. (AP Photo/Nam Y. Huh)

A Red Lobster restaurant is seen in Schaumburg, Ill., Monday, May 20, 2024. Red Lobster is seeking bankruptcy protection days after closing dozens of restaurants. (AP Photo/Nam Y. Huh)

A Red Lobster restaurant is seen in Schaumburg, Ill., Monday, May 20, 2024. Red Lobster is seeking bankruptcy protection days after closing dozens of restaurants. (AP Photo/Nam Y. Huh)

A Red Lobster restaurant is seen in Schaumburg, Ill., Monday, May 20, 2024. Red Lobster is seeking bankruptcy protection days after closing dozens of restaurants. (AP Photo/Nam Y. Huh)

A Red Lobster restaurant is seen in Schaumburg, Ill., Monday, May 20, 2024. Red Lobster is seeking bankruptcy protection days after closing dozens of restaurants. (AP Photo/Nam Y. Huh)

FILE - Signs for a Red Lobster restaurant are shown in San Bruno, Calif., Tuesday, May 14, 2024. Red Lobster has filed for Chapter 11 bankruptcy protection days after shuttering dozens of restaurants. The seafood chain has been struggling for some time with lease and labor costs piling up in recent years and also promotions like its iconic all-you-can-eat shrimp deal. (AP Photo/Jeff Chiu, File)

CALGARY, Alberta (AP) — Lauren Coughlin held onto the lead Friday in the CPKC Women’s Open, while Canadian star Brooke Henderson was derailed by closing bogeys at windy and smokey Earl Grey Golf Club.

Coughlin followed her opening 4-under 68 on Thursday in chilly and windy conditions with a 70 on Friday to get to 6 under, a stroke ahead of Hannah Green and Haeran Ryu. The temperature made it into the 70s after barely climbing into the 60s on Thursday.

“I think I handled it really well overall,” Coughlin said. “It was just really difficult to judge how far the ball was going to go with the wind and the crosswind and how firm the greens got. And they had some tough pins, especially considering the direction of the wind.”

Playing through a smokey haze from wildfires, Henderson bogeyed the final four holes in her afternoon round for a 73 that left her seven strokes back at 1 over. She won the 2018 tournament.

“Most of the day I was 3 under, so feeling pretty great,” Henderson said. “To walk away 1 over, that’s not the best feeling. But all you can do is move forward and try to learn from some of the things you did out there.”

Coughlin is coming off a fourth-place finish two weeks ago in France in the major Evian Champions. The 31-year-old former University of Virginia player is winless on the LPGA Tour.

On Friday, she had three front-none birdies and dropped a stroke on the par-4 11th. In two rounds, she's 7 under on the first nine holes and 1 over on the second nine.

“I putted extremely well,” Coughlin said. “Two-putted really well all day. Took advantage of the front nine, which you have to, and then kind of hold on on the back nine.”

Green matched Coughlin with a 70. The Australian is a two-time winner this year, taking the HSBC Women’s World Championship in Singapore in February and the JM Eagle LA Championship in April.

“It was tough again out there,” Green said. “There was some pretty strong wind gusts, especially our last few holes, so committing to the shot you were envisioning was kind of difficult.”

Ryu bogeyed the 18th for 69.

“The weather is really bad,” Ryu said. “Is a little bit cold and so windy.”

The 23-year-old South Korean player won the Walmart NW Arkansas Championship last year for her first LPGA Tour title. She was second last week in Ohio in the Dana Open.

Three-time champion Lydia Ko had a 71 to join second-ranked Lilia Vu (70) and Jennifer Kupcho (72) at 3 under. Ko won as an amateur in 2012 at age 15, successfully defended her title as an amateur in 2013 and won as a professional in 2015.

“It’s not easy — and I think the scores are showing,” Ko said. “Anything kind of under par the past couple days is a really solid round. I’m pretty happy with the way I started this week.”

Kupcho topped the leaderboard at 8 under after birdieing five of the first eight holes in her morning round, then was 5 over the rest of the way. She had a double bogey on the par-4 16th, four bogeys and a birdie on her final nine holes.

“I’m pretty upset,” Kupcho said. “I think in hindsight I still hit 15 greens. Like I was hitting the ball really good. Three-putted 10 and 11 and four-putted 16. I didn’t play bad. Just had a couple shaky putts down the stretch — and that’s going to happen.”

Lexi Thompson was in the group with Henderson tied for 26th at 1 over after a 73 The American plans to play a limited schedule after this season.

AP golf: https://apnews.com/hub/golf

Lexi Thompson, of the United States, chips on the first hole during the second round at the LPGA Canadian Women's Open golf tournament in in Calgary, Alberta, Friday, July 26, 2024. (Jeff McIntosh /The Canadian Press via AP)

Jennifer Kupcho, of the United States, watches her tee shot on the fifteenth hole during the second round at the LPGA Canadian Women's Open golf tournament in in Calgary, Alberta, Friday, July 26, 2024. (Jeff McIntosh /The Canadian Press via AP)

Jennifer Kupcho, of the United States, lines up a putt on the fourteenth green during the second round at the LPGA Canadian Women's Open golf tournament in in Calgary, Alberta, Friday, July 26, 2024. (Jeff McIntosh /The Canadian Press via AP)

New Zealand's Lydia Ko hits a tee shot on the first hole during the second round at the LPGA Canadian Women's Open golf tournament in in Calgary, Alberta, Friday, July 26, 2024. (Jeff McIntosh /The Canadian Press via AP)

Korea's Haeran Ryu hits a tee shot on the fourth hole during the second round at the LPGA Canadian Women's Open golf tournament in Calgary, Alberta, Friday, July 26, 2024. (Jeff McIntosh/The Canadian Press via AP)

Canada's Brooke Henderson hits a tee shot on the second hole during the second round at the LPGA Canadian Women's Open golf tournament in Calgary, Alberta, Friday, July 26, 2024. (Jeff McIntosh/The Canadian Press via AP)

Lauren Coughlin, of the United States, hits from the fairway on the sixth hole during the second round at the LPGA Canadian Women's Open golf tournament in Calgary, Alberta, Friday, July 26, 2024. (Jeff McIntosh/The Canadian Press via AP)

Lauren Coughlin, of the United States, hits a tee shot on the seventh hole during the second round at the LPGA Canadian Women's Open golf tournament in Calgary, Alberta, Friday, July 26, 2024. (Jeff McIntosh/The Canadian Press via AP)