International cultural industries fair opens in south China metropolis

The 20th China (Shenzhen) International Cultural Industries Fair (ICIF) burst into vibrant life on Thursday, as it opened its doors in the bustling metropolis of Shenzhen.

This year, the fair introduced a groundbreaking addition -- the "Cultural and Creative China" exhibition area. Spanning over 1,300 square meters, this captivating space brought together more than 300 awe-inspiring cultural products from the most esteemed creative institutions across the country. It was a vivid showcase of how cultural innovation intertwines seamlessly with the daily life of the people.

The heart of the fair beat at the Shenzhen World Exhibition and Convention Center, where eight pavilions take the center stage, focusing on fields such as cultural industry innovation, integration of culture and tourism, gaming and e-sports, and Guochao, also known as Chinese trends or "China chic".

The fair has truly lived up to its reputation as the largest exhibition platform for China's cultural industry. Over 120,000 cultural products adorn the exhibition halls, representing 31 provincial-level regions in the Chinese mainland, and the Hong Kong, Macao, and Taiwan regions. It makes an overwhelming display of the nation's rich cultural heritage.

But the fair is not just a grand exhibition. It is a stage alive with performances and artistry. Accomplished performers and revered masters of their crafts are mesmerizing visitors, offering a feast for the senses and a glimpse into the soul of Chinese culture.

"As a young inheritor to the Yueju Opera, it means a lot to bring the Yueju Opera for cultural exchanges here at the fair. I think this is very significant, and will work hard to keep promoting our traditional culture," said Li Yunxiao, a young inheritor to the Yueju Opera.

The Yueju Opera is one of the five major Chinese operas and the second largest type nationally. It is also known as "Chinese drama" abroad. The Yueju Opera is skillful in narration and sentiment, its performance is characterized by beautiful singing with aesthetic and elegant moods.

According to fair organizers, the 20th ICIF, held offline and online simultaneously, has attracted over 6,000 government entities, cultural organizations and enterprises. More than 300 overseas exhibitors from 60 countries and regions are participating in the fair. 

Established in 2004, the fair has become a leading cultural event in China.

International cultural industries fair opens in south China metropolis

On his second official visit to China, Prime Minister of the Republic of Vanuatu Charlot Salwai expressed admiration for China's remarkable ability to balance preserving its cultural heritage with embracing innovative transformation.

Salwai paid an official visit to China from July 7 to 12. During his trip, he toured the southern province of Guangdong and explored the megacities of Beijing and Shanghai. His visit included tours of high-tech companies, a ride on a high-speed train, and a performance of traditional Cantonese opera.

In an interview with China Central Television Network (CCTV) aired on Friday, Salwai recounted his journey starting with a warm welcome that included enjoying Beijing Roast Duck, also known as Peking Duck -- a culinary delight introduced to him by the Chinese ambassador in Vanuatu.

"Many had to say. Peking Duck. Because we had it here on our arrival, so it was very tasty. And I understand that the Chinese ambassador in Vanuatu brought us to one of the traditional restaurants, small but beautiful," he said. The prime minister sees China's preservation of its culture as a vital lesson in understanding one's roots and the journey to the present day, acknowledging China's efforts to integrate cultural preservation with modernization.

"It's going to be my second official visit to China. I'm always impressed to see big changes and especially innovations made by China and especially the cities. Because a big impression is to see how China continues to maintain and keep its culture. Because I think it's the basis of everything -- to know where you come from and to understand where we are today. I feel that China is doing a lot to maintain its culture, but at the same time, doing, innovating to transform its culture,” Salwai said.

He also emphasized the importance of learning from China's sustainable development strategies.

"Today, it comes from a long way, some hardship, the government, and also the people of China. So, I'm impressed to see what is done, especially how China associates infrastructure development with nature. That's meant to keep, continue to keep the environment. It takes effort with the climate change by maintaining the ecosystem. I think it's something that, for a small country like Vanuatu, is important to learn. So, we are here. I'm here with my delegation to learn," Salwai said.

Vanuatu's PM commends China's cultural preservation, innovation amid fast growth