The 20th China (Shenzhen) International Cultural Industries Fair (ICIF) burst into vibrant life on Thursday, as it opened its doors in the bustling metropolis of Shenzhen.
This year, the fair introduced a groundbreaking addition -- the "Cultural and Creative China" exhibition area. Spanning over 1,300 square meters, this captivating space brought together more than 300 awe-inspiring cultural products from the most esteemed creative institutions across the country. It was a vivid showcase of how cultural innovation intertwines seamlessly with the daily life of the people.
The heart of the fair beat at the Shenzhen World Exhibition and Convention Center, where eight pavilions take the center stage, focusing on fields such as cultural industry innovation, integration of culture and tourism, gaming and e-sports, and Guochao, also known as Chinese trends or "China chic".
The fair has truly lived up to its reputation as the largest exhibition platform for China's cultural industry. Over 120,000 cultural products adorn the exhibition halls, representing 31 provincial-level regions in the Chinese mainland, and the Hong Kong, Macao, and Taiwan regions. It makes an overwhelming display of the nation's rich cultural heritage.
But the fair is not just a grand exhibition. It is a stage alive with performances and artistry. Accomplished performers and revered masters of their crafts are mesmerizing visitors, offering a feast for the senses and a glimpse into the soul of Chinese culture.
"As a young inheritor to the Yueju Opera, it means a lot to bring the Yueju Opera for cultural exchanges here at the fair. I think this is very significant, and will work hard to keep promoting our traditional culture," said Li Yunxiao, a young inheritor to the Yueju Opera.
The Yueju Opera is one of the five major Chinese operas and the second largest type nationally. It is also known as "Chinese drama" abroad. The Yueju Opera is skillful in narration and sentiment, its performance is characterized by beautiful singing with aesthetic and elegant moods.
According to fair organizers, the 20th ICIF, held offline and online simultaneously, has attracted over 6,000 government entities, cultural organizations and enterprises. More than 300 overseas exhibitors from 60 countries and regions are participating in the fair.
Established in 2004, the fair has become a leading cultural event in China.
International cultural industries fair opens in south China metropolis
