Leading Indonesian digital bank, Jenius chooses Perx to transform its customer engagement strategy

• The bank's new loyalty engagement strategy aims to drive maximum customer lifetime value through rewarding loyalty experiences, instant gratification, and gamified customer interactions
• The collaboration will enable Jenius from Bank BTPN to boost customer engagement with Perx Loyalty Engagement Platform

SINGAPORE, June 11, 2024 /PRNewswire/ -- PT Bank BTPN Tbk (Bank BTPN) is spearheading the bank's mobile-led consumer banking services with its flagship Jenius, as pioneer of digital banking in Indonesia.

Jenius has partnered with Perx Technologies to transform traditional banking experiences that are purely driven by needs and wants to a fun and game-like experience.

By introducing the concepts of gamification and instant gratification into every day personal banking experiences the Perx Loyalty Engagement Platform and Jenius aim to transform and uplift the quintessential thought relationship a consumer has with his or her lifestyle banking needs.

With a diverse array of rewarding experiences, gamified savings milestones and a personalized loyalty program that keeps rewarding customers for their every action, Jenius aims at driving positive behavioral hacks into the community such as building a nest egg or better managing impulsive spending habits with full transparency.

Moving away from existing as 'just another digital bank' and transforming into a financial solution for the digital savvy audience Jenius aims to engage its customers beyond their regular banking needs by becoming an enabler to the lifestyle choices its customers make daily.

At the core of this partnership lies the goal to drive maximum customer lifetime value through a dynamic and rewarding loyalty program, mobile customer journeys studded with instant gratification and gamification allowing the bank to nudge and influence positive customer behavior.

Driving this customer experience focused personal banking model is an engagement strategy that is continuous and non-transactional. Powering this strategy through the various mobile-first services Jenius offers is the Perx Loyalty Engagement Platform.

"As a digital native bank, the app experience is paramount to Jenius' success. By collaborating with Perx, we are able to leverage innovative technology to provide a fun, personalized, and rewarding experience across all customer touchpoints throughout their entire customer journey. This is essential to create retention, engagement, and customer-first service experience - which is ultimately what sets us apart from others in the industry," said Febri Rusli, Digital Banking Product & Innovation Head at Bank BTPN.

"In the experience economy, digitally savvy consumers expect personalized and meaningful interactions that keep them excited enough to return. We are delighted to deliver these 'Aha moments' in every customer journey a Jenius customer will experience going forward. We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia."  said Anna Gong, Founder and CEO, Perx Technologies.

"Jenius is embarking on one of the most exciting customer experience transformation projects I have seen and delighted that Jenius chose to partner with Perx." said Jovin Shen, Global Sales Director at Perx Technologies.

About Perx

Perx is the world's first intelligent and autonomous solution for customer engagement and loyalty. Powered by AI and data-driven insights, the Perx Connect+^TM Loyalty Engagement Platform enables brands to engage customers in ways that are both deeply meaningful and monetizable. Headquartered in Singapore, the platform synergizes gamification, behavioral science, and advanced engagement mechanics to support brands in elevating customer actions and interactions using data-driven experiences.

By designing customized, incentive-driven journeys, Perx Technologies simplifies customer acquisition, activation, monetization, and growth, cultivating enduring loyalty and remarkable user experiences, and solidifying its position as an industry trailblazer. The API-first platform enables businesses to focus on use cases and creative engagements across a brand's disparate marketing technology stack in a matter of minutes.

About Bank BTPN

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers' capacity so they can grow and have a chance to live better.

SINGAPORE, June 11, 2024 /PRNewswire/ -- PT Bank BTPN Tbk (Bank BTPN) is spearheading the bank's mobile-led consumer banking services with its flagship Jenius, as pioneer of digital banking in Indonesia.

Jenius has partnered with Perx Technologies to transform traditional banking experiences that are purely driven by needs and wants to a fun and game-like experience.

By introducing the concepts of gamification and instant gratification into every day personal banking experiences the Perx Loyalty Engagement Platform and Jenius aim to transform and uplift the quintessential thought relationship a consumer has with his or her lifestyle banking needs.

With a diverse array of rewarding experiences, gamified savings milestones and a personalized loyalty program that keeps rewarding customers for their every action, Jenius aims at driving positive behavioral hacks into the community such as building a nest egg or better managing impulsive spending habits with full transparency.

Moving away from existing as 'just another digital bank' and transforming into a financial solution for the digital savvy audience Jenius aims to engage its customers beyond their regular banking needs by becoming an enabler to the lifestyle choices its customers make daily.

At the core of this partnership lies the goal to drive maximum customer lifetime value through a dynamic and rewarding loyalty program, mobile customer journeys studded with instant gratification and gamification allowing the bank to nudge and influence positive customer behavior.

Driving this customer experience focused personal banking model is an engagement strategy that is continuous and non-transactional. Powering this strategy through the various mobile-first services Jenius offers is the Perx Loyalty Engagement Platform.

"As a digital native bank, the app experience is paramount to Jenius' success. By collaborating with Perx, we are able to leverage innovative technology to provide a fun, personalized, and rewarding experience across all customer touchpoints throughout their entire customer journey. This is essential to create retention, engagement, and customer-first service experience - which is ultimately what sets us apart from others in the industry," said Febri Rusli, Digital Banking Product & Innovation Head at Bank BTPN.

"In the experience economy, digitally savvy consumers expect personalized and meaningful interactions that keep them excited enough to return. We are delighted to deliver these 'Aha moments' in every customer journey a Jenius customer will experience going forward. We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia."  said Anna Gong, Founder and CEO, Perx Technologies.

"Jenius is embarking on one of the most exciting customer experience transformation projects I have seen and delighted that Jenius chose to partner with Perx." said Jovin Shen, Global Sales Director at Perx Technologies.

About Perx

Perx is the world's first intelligent and autonomous solution for customer engagement and loyalty. Powered by AI and data-driven insights, the Perx Connect+^TM Loyalty Engagement Platform enables brands to engage customers in ways that are both deeply meaningful and monetizable. Headquartered in Singapore, the platform synergizes gamification, behavioral science, and advanced engagement mechanics to support brands in elevating customer actions and interactions using data-driven experiences.

By designing customized, incentive-driven journeys, Perx Technologies simplifies customer acquisition, activation, monetization, and growth, cultivating enduring loyalty and remarkable user experiences, and solidifying its position as an industry trailblazer. The API-first platform enables businesses to focus on use cases and creative engagements across a brand's disparate marketing technology stack in a matter of minutes.

About Bank BTPN

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers' capacity so they can grow and have a chance to live better.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Leading Indonesian digital bank, Jenius chooses Perx to transform its customer engagement strategy

• Trumbull CCPP Grand Opening Ceremony held in Trumbull County, Ohio, on June 24, 2026.
• Hanwha Power secures U.S. combined cycle power plant equipment contract with an innovative Variable Frequency Drive Integrally Geared Centrifugal Compressor design.
• 9-year LTSA with subscription-based service model — Houston service center to anchor long-term U.S. aftermarket presence.

SEOUL, South Korea, June 25, 2026 /PRNewswire/ -- On 24th of June 2026, the successful commissioning and opening ceremony for the Trumbull Energy Center Combined Cycle Gas Turbine Power Plant (CCGT) was held in Ohio, USA, marking the successful start-up of the 950MW facility. The ceremony brought together key project partners, including Korea Southern Power Co., Ltd. (KOSPO), Gemma Power Systems, Siemens Energy, Ohio state government officials, the Korean Consul General, and project financing lenders.

Originally developed to address the power gap from the retirement of aging coal-fired plants, the plant is expected to serve as a critical asset within the PJM (Pennsylvania-New Jersey-Maryland Interconnection) grid — the largest wholesale electricity market in the United States.

Building on hundreds of global installations, Hanwha Power successfully commissioned its first Fuel Gas Compressors (FGC) in the U.S by providing three units to the highly efficient CCGT power plant. These units feature Variable Frequency Drive (VFD) technology specifically engineered to ensure uninterrupted operation by automatically adjusting to the extreme seasonal pipeline pressure fluctuations common in the PJM region.

Beyond the equipment supply, Hanwha Power has also secured a 9-year Long-Term Service Agreement (LTSA), covering capital spare parts and maintenance services through three major overhaul cycles. Under the agreement, Hanwha Power's Houston service center will serve as the primary hub for on-site support and component refurbishment, ensuring comprehensive lifecycle management for the units. This long-term partnership is expected to serve as a cornerstone of Hanwha's expansion of its service footprint in the North American market.

Joo Mong Choi, The CEO of Trumbull Asset Management, stated, "The successful commissioning of the Trumbull Energy Center and the deployment of Hanwha Power's advanced compressors represent a significant milestone, showcasing the world-class reliability of Korean power generation technology in the U.S. market. As we contribute to the region's clean energy transition by supplying stable power to the PJM grid, we look forward to further expanding our footprint in the North American power sector through continued, strong partnerships with leading Korean companies."

"Securing both the equipment supply contract and a long-term service agreement for this project reflects the confidence our client has placed in Hanwha Power's technical and operational capabilities," said Prakash Nair, Hanwha Power's Chief Commercial Officer. "This project is a strong foundation for Hanwha Power's long-term presence in the U.S. power generation market — not only in equipment supply, but in service partnerships that last."

Meanwhile, Hanwha Power plans to further strengthen its supply of eco-friendly, high-efficiency power generation solutions and expand its service business across key markets, including North America, leveraging its accumulated technological expertise and operational experience in the global power equipment sector.

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Hanwha Power Marks U.S. Market with Successful Commissioning of Trumbull Energy Center CCGT