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Razorfish Unveils R-Index, A Proprietary Data Solution for Creating Unified Experiences in Collaboration with Google Cloud

News

Razorfish Unveils R-Index, A Proprietary Data Solution for Creating Unified Experiences in Collaboration with Google Cloud
News

News

Razorfish Unveils R-Index, A Proprietary Data Solution for Creating Unified Experiences in Collaboration with Google Cloud

2024-06-18 15:00 Last Updated At:15:20

CANNES, France--(BUSINESS WIRE)--Jun 18, 2024--

Marketing transformation leader Razorfish, a Publicis Groupe agency, today announced the launch of R-Index, a proprietary data solution. In collaboration with Google Cloud, R-Index is built for the future of measurement and on the foundation of adaptable, predictive algorithms, helping to score both brand performance and consumer sentiment across the comprehensive customer journey.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240618042579/en/

The industry is now at an inflection point with increased fragmentation across the consumer journey, accelerating data privacy regulations, and the rising need for simplified and streamlined data and measurement solutions. With disparate data and measurement solutions having difficulty providing a holistic view of performance, R-Index is designed to help marketers overcome these challenges and understand the "moments that matter" with consumers and how to measure business impact.

"Consumers are moving across an accelerated number of touchpoints, and amid the evolving impact of signal deprecation, they have a sophisticated understanding of how their data is being shared,” said Sisi Zhang, Chief Data and Analytics Officer at Razorfish. “What sets R-Index apart is its unique ability to measure brand sentiment and equity among consumers, closing the gap between complexity and clarity that brands so often find themselves in. Now, they will be able to accurately analyze their target audiences’ needs and motivations, and leverage marketing to help drive performance outcomes in response to those consumer perceptions."

R-Index is a custom algorithm developed by Razorfish, leveraging Google Cloud BigQuery, Looker Studio, Sensitive Data Protection, and its suite of AI and machine learning capabilities, including Vertex AI, to provide a more dynamic and nuanced view into a brand's overall marketing investment performance.

“This AI solution is empowering brands to discover the difference between data and insights that drive business outcomes,” said Marta Martinez, Agency Data, Measurement, and Analytics Managing Director at Google Agency, Platforms, and Client Solutions. “When it comes to connecting and adapting to ever changing consumer preferences, R-Index is setting a new standard, and we’re excited that Google Cloud’s product suite is bringing it to life.”

Razorfish has already begun piloting the R-Index solution with several clients, including New York Life, America's largest mutual life insurer 1. In its work with Razorfish over the past four years, the company has significantly scaled its consumer leads program, with a nearly 50% increase in lead volume while driving costs down by as much as 39%. The strategic partnership continues to grow with advancements in measurement now enabled through R-Index.

“As we explore opportunities to exceed our customers’ expectations, we’re leveraging data, tech, and AI to deliver exceptional experiences for clients and agents, along with efficiencies across the enterprise,” said Amy Hu, Chief Marketing Officer at New York Life. “Our partnership with Razorfish, and the addition of R-Index, is enhancing our measurement capabilities – enabling us to better understand what best resonates with our key client segments.”

Initially announced at the 2024 Cannes Lions Festival of Creativity, R-Index is currently in its Alpha stage with a broader rollout planned for later this year.

About Razorfish

Razorfish is a global leader in marketing transformation. We help brands and businesses grow by connecting brand purpose to business performance. A digital pioneer since the dawn of the internet, we’re writing a new chapter. Recognized with a 2024 Most Innovative Agency distinction from Campaign US, we turn ideas into experiences that make a difference for our clients, their customers, and the world we all live in. Our strategy, data, creative and technology experts combine digital innovation, data and cultural insights through capabilities in products & platforms; physical & digital; and campaigns & content to help us understand what people want at every part of the journey.

Learn more at razorfish.com. X: @wearerazorfish | LinkedIn | Instagram | Facebook Razorfish is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], a global leader in communication.

1 Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 6/5/2023. For methodology, please see http://fortune.com/fortune500/.

(Graphic: Business Wire)

(Graphic: Business Wire)

REHOBOTH BEACH, Del. (AP) — President Joe Biden said Saturday that “everybody must condemn” the suspected assassination attempt on former President Donald Trump.

Addressing the nation about two hours after the shooting, Biden said he was relieved that Trump is reportedly “doing well.” He said he had been unable to reach Trump before his remarks, but the White House said he did speak to Trump several hours later.

“We cannot allow this to be happening,” Biden said. “The idea that there’s violence in America like this is just unheard of."

Biden, speaking without a teleprompter, said he was waiting for additional information before formally calling the attack an attempted assassination on the former president.

“I have an opinion, but I don’t have any facts,” he told reporters, pledging to provide updates as he learns more.

After midnight, he returned to the White House, cutting short a weekend stay in Delaware. The White House said he and Vice President Kamala Harris will receive an updated briefing from homeland security and law enforcement officials Sunday morning.

The president delivered remarks from the White House’s emergency briefing room in Rehoboth Beach, Delaware, which is set up whenever the president travels to allow him to deliver remarks to the country in a matter of minutes. He was spending the weekend at his beach home and was at a nearby church for mass when the shooting occurred.

As he left the church, reporters asked if the president had been briefed about the shooting. Biden turned toward reporters with a serious look on his face but replied simply, “no,” before stepping into his motorcade.

Biden received an “initial briefing” from aides moments later then convened security officials for a more in-depth update from Kimberly Cheatle, the director of the United States Secret Service, Homeland Security Secretary Alejandro Mayorkas, and White House homeland security adviser Liz Sherwood-Randall.

Many Republicans quickly blamed the violence on Biden and his allies, arguing that sustained attacks on Trump as a threat to democracy have created a toxic environment. They pointed in particular to a comment Biden made to donors on July 8, saying “it’s time to put Trump in the bullseye.”

There was no immediate information on the shooter or their motivations.

The Biden campaign said Saturday that it was pausing all messaging to supporters and working to pull down all of its television ads as quickly as possible in light of the shooting.

Vice President Kamala Harris said in a statement that she was also briefed, adding that she and her husband “are relieved" that Trump was not seriously inured.

“We are praying for him, his family, and all those who have been injured and impacted by this senseless shooting,” she said.

President Joe Biden arrives on Air Force One at Andrews Air Force Base, Md., Saturday, July 13, 2024. President Biden is going back to Washington from Delaware earlier than planned following the attack at the Trump rally in Pennsylvania. (AP Photo/Manuel Balce Ceneta)

President Joe Biden arrives on Air Force One at Andrews Air Force Base, Md., Saturday, July 13, 2024. President Biden is going back to Washington from Delaware earlier than planned following the attack at the Trump rally in Pennsylvania. (AP Photo/Manuel Balce Ceneta)

President Joe Biden arrives to speak, Saturday, July 13, 2024, in Rehoboth Beach, Del., addressing news that gunshots rang out at Republican presidential candidate former President Donald Trump's Pennsylvania campaign rally. (AP Photo/Manuel Balce Ceneta)

President Joe Biden arrives to speak, Saturday, July 13, 2024, in Rehoboth Beach, Del., addressing news that gunshots rang out at Republican presidential candidate former President Donald Trump's Pennsylvania campaign rally. (AP Photo/Manuel Balce Ceneta)

President Joe Biden speaks, Saturday, July 13, 2024, in Rehoboth Beach, Del., addressing news that gunshots rang out at Republican presidential candidate former President Donald Trump's Pennsylvania campaign rally. (AP Photo/Manuel Balce Ceneta)

President Joe Biden speaks, Saturday, July 13, 2024, in Rehoboth Beach, Del., addressing news that gunshots rang out at Republican presidential candidate former President Donald Trump's Pennsylvania campaign rally. (AP Photo/Manuel Balce Ceneta)

President Joe Biden speaks, Saturday, July 13, 2024, in Rehoboth Beach, Del., addressing news that gunshots rang out at Republican presidential candidate former President Donald Trump's Pennsylvania campaign rally. (AP Photo/Manuel Balce Ceneta)

President Joe Biden speaks, Saturday, July 13, 2024, in Rehoboth Beach, Del., addressing news that gunshots rang out at Republican presidential candidate former President Donald Trump's Pennsylvania campaign rally. (AP Photo/Manuel Balce Ceneta)

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