BEIJING, July 15, 2024 /PRNewswire/ -- No less than 67 m² of designer toys, exclusive releases and limited editions: after successful shops in London and Paris, Asian collectibles brand POP MART opened its first permanent store in the Netherlands on July 13, 2024, in Amsterdam's Kalverstraat. A Valhalla for loyal fans, collectors and new fans.
POP MART conquers the Netherlands with a permanent brand store
POP MART set foot on Dutch soil for the first time on Saturday, July 13, 2024, with the opening of its permanent brand store in this country, at Kalverstraat 186-188 in Amsterdam. Justin Moon, president of POP MART International: "We are extremely happy that we can now bring our unique store concept permanently to the Netherlands." Thanks to the fantastic location in the center of the capital, Dutch consumers can now get to know the coveted designer toys and have the opportunity to fully immerse themselves in POP MART's unparalleled shopping experience. "For us as a brand a perfect opportunity to be even more in touch with our loyal fans and collectors in the Netherlands."
Exclusive launches
The store opening is accompanied by the launch of several exclusive, including the MEGA ROYAL MOLLY X Van Gogh Museum. Inspired by the famous Van Gogh painting Almond Blossom, this collector's item showcases what both POP MART and Van Gogh are known for: the combination of art & design.
In addition, a special addition to the Peach Riot collection - designed by American artist Libby Frame - was unveiled on the same opening day. This limited collection consists of three figurines of the famous characters from the popular punk band: Gigi, Poppy and Frankie. These coveted items are available exclusively in Amsterdam starting July 13, in a limited edition of 50 pieces each. Furthermore, during the store opening, collectors have the chance to capture the exclusive the HIRONO Reshape Sculpture and DIMOO Green Crab Plus figurine, and the unique AZURA Dark Soul figure and the special ZIMOMO Lava figurine are launched.
European expansion
For China-based POP MART, the Amsterdam store opening marks an important milestone in their European expansion. "Amsterdam is an international metropolis, a melting pot of different cultures and the mecca for art and design. The opening of POP MART in Amsterdam reinforces the brand's international image and has only spurred our plans to launch even more locations in the Netherlands this year," said Moon of POP MART.
About POP MART
POP MART is a Chinese company that has been capturing the hearts of collectors around the world since 2010 with their designer toys and unique toy figures, often designed by well-known artists. With strong visibility on social media and a growing number of physical stores and online outlets, POP MART has built a global fan base. The company represents amazing artists from around the world. Their collection includes dozens of iconic characters, such as MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more.
The brand currently has more than 500 stores in the capitals of more than 30 countries as well as 2,300 Robo Shops (blind box vending machines). In 2018, the Chinese toy maker ventured into new markets outside mainland China for the first time. Since then, many new locations have opened in Los Angeles, Washington, Melbourne, London and Paris, among others. This summer, they opened stores in London, Paris, Amsterdam and Milan.
Contacts
Tanya Chen
info@popmart.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Valhalla for the Toy Collector: POP MART Opens First Permanent Store in the Netherlands
Valhalla for the Toy Collector: POP MART Opens First Permanent Store in the Netherlands
RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League EliteTM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them.
The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League EliteTM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.
In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.
"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."
The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.
About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition
