GREENVILLE, N.C., July 18, 2024 /PRNewswire/ -- Nipro Medical Corporation, a leader in the global healthcare and medical device industry, proudly announces its significant expansion in the United States with the establishment of its first North American manufacturing facility in Greenville, North Carolina. This strategic development is set to generate 232 new jobs and involve an investment of approximately $398 million over the next five years.
Governor Roy Cooper Welcomes Nipro to North Carolina
Governor Roy Cooper expressed his enthusiasm about Nipro's decision to expand to North Carolina, highlighting the state's reputation as a center for advanced manufacturing. "We are delighted to welcome Nipro to North Carolina," Governor Cooper stated. "This initiative not only reinforces our status as a prime location for advanced manufacturing but also demonstrates our state's capability in providing a skilled workforce and a superior quality of life."
Nipro to Enhance Local Production and Job Creation
Founded in Japan, Nipro stands as a Tier 1 manufacturer renowned for its high-quality medical devices and healthcare solutions. Tsuyoshi Yamazaki, Senior Managing Director of Global Business at Nipro, shared his excitement about the new facility. "We are thrilled to start manufacturing our cutting-edge medical devices in the U.S., which will support local healthcare professionals and patients with a stable supply chain and reduced transportation costs," said Yamazaki. "Our close proximity to customers will allow us to better respond to their needs and provide them with timely and effective solutions."
This investment highlights Nipro's commitment to innovation, growth, and environmental sustainability.
By establishing manufacturing in the United States, Nipro will significantly reduce global transportation needs, cutting down on carbon emissions. This initiative underscores Nipro's dedication to minimizing environmental impact and fostering a sustainable future. "Our new facility in Greenville is a major milestone in our sustainability journey, reflecting our commitment to reducing our carbon footprint," said Mr. Yamazaki. Nipro continues to lead by example in the medical device industry, championing environmental stewardship and sustainable practices.
A Testament to International Commitment
Akira Shimizu, CEO of Nipro Medical Corporation, reflected on the significant impact of this expansion. "This new facility marks a major milestone in Nipro's commitment to the U.S. market, allowing us to deliver high-quality medical devices that enhance patient outcomes and quality of life across the country," said Shimizu.
Significant Economic Impact and Job Opportunities
The new facility in Pitt County marks Nipro's first venture into producing advanced medical devices directly in the U.S. market. The advanced manufacturing site will host a range of positions from engineering and production to administrative and management roles. Nipro values ownership, flexibility, and team spirit among its employees. People who are willing to make a difference and contribute to Nipro's mission are welcome to join and grow with the company.
North Carolina: A Hub for STEM and Manufacturing Talent
N.C. Commerce Secretary Machelle Baker Sanders noted, "North Carolina's rich environment for STEM talent and our robust manufacturing workforce make it an ideal location for global healthcare leaders like Nipro. Our commitment to fostering growth ensures that North Carolina remains at the forefront of medical innovation and manufacturing."
Supporting Patients with Diabetes and Chronic Kidney Disease
The North Carolina facility is set to produce state-of-the-art medical devices that support patients with diabetes, chronic kidney disease, and other renal health issues, reflecting Nipro's commitment to enhancing the quality of patient care through innovative medical technologies.
Vice President of Manufacturing Operations and Inaugural Site Leader for the Greenville Medical Device Plant Anticipates Collaboration and Success
Krizay Elenitoba-Johnson, Vice President of Manufacturing Operations and Inaugural Site Leader for the Greenville Medical Device Plant, expressed anticipation for the collaborative opportunities ahead. "I look forward to working with our dedicated team and the supportive community here to achieve great successes," Elenitoba-Johnson remarked.
Nipro Medical Corporation (https://www.nipro.com [nipro.com]), headquartered in Bridgewater, is a wholly-owned subsidiary of Nipro Corporation, headquartered in Osaka, Japan. Established in 1954, our parent company employs more than 38,000+ team members and specializes in medical, pharmaceutical, and glass products. Nipro Corporation is the global leader in medical technology – alleviating pain, restoring health, and extending life for millions of people around the world.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Nipro Announces Major Expansion with New Medical Device Manufacturing Facility in Greenville, North Carolina, USA
- Hypercar class debut at 24 Hours of Le Mans marks a defining new chapter in Genesis' global motorsports journey
- Magma GT3 Concept revealed alongside Magma GT Concept, expanding Genesis' high-performance vision from road to race
- Revealed alongside the Magma GT Concept, the Magma GT3 Concept reflects an exploration of GT3 category technical regulations through a performance-first design approach, rather than being derived from an existing road-going model
- Motorsport strategy supports broader global growth, with continued European market expansion underway
LE MANS, France, June 12, 2026 /PRNewswire/ -- Building on its previous Le Mans participation, Genesis steps up to the Hypercar class at the prestigious 24 Hours of Le Mans (24 Heures du Mans), marking a defining new chapter in its global motorsports journey.
At a press conference held within the Genesis Hospitality inside the famed Circuit de la Sarthe, the brand unveiled the Magma GT3 Concept, outlined a potential future vision for Genesis and Genesis Magma Racing, and shared plans to expand its presence into new European markets as part of its broader global growth strategy.
Through its entry with the Genesis GMR-001 Hypercar in the Hypercar class at the race, held from June 13 to 14 (local time) in Le Mans, France, Genesis Magma Racing aims to mark a new milestone in Korean motorsports history while demonstrating its brand competitiveness in the global market.
José Muñoz, President and CEO of Hyundai Motor Company, said, "Genesis has grown faster than any other luxury automotive brand and we're thrilled to be competing in the world's toughest endurance race where we'll be able to validate our performance under pressure. We're humble but we're hungry and we know there is hard work ahead. We're bringing lessons from the track to our Magma performance vehicles and in how we run the business. In a 24-hour race where anything can happen, the team needs to be seamless in how we support each other and find creative solutions to win. It's a perfect analogy for how we're managing uncertainty and focused on delivering exceptional vehicles, technology and service for our customers."
Early Momentum in WEC Debut Season Sets the Stage for Le Mans
Genesis Magma Racing has already demonstrated competitiveness in its debut season in the FIA World Endurance Championship (WEC).
Notably, the team secured points in Round 2 at the 6 Hours of Spa-Francorchamps, proving its stable driving performance and operational capability despite being in its inaugural season.
Building on this experience, Genesis will prioritize completing the 24-hour race at Le Mans, while also striving to deliver competitive results.
Magma GT & Magma GT3 Concepts Signal Next Evolution in Performance Vision
At Le Mans, Genesis unveiled the Magma GT Concept and Magma GT3 Concept, outlining a clear vision for the brand's future across luxury performance and motorsport.
While an earlier version of the Magma GT Concept was revealed in November 2025, the model has since been reintroduced at Le Mans with an all-new interior, reflecting the evolution of the Magma program. Conceived as a two-passenger luxury grand tourer, the Magma GT Concept blends athleticism and elegance in a manner distinctive to the brand. Its design is defined by a low-slung front end, wide fenders, and dynamic mid-engine proportions, while sculptural surfaces and aerodynamic detailing highlight the brand's Athletic Elegance philosophy.
Inside, the concept combines a twin-cockpit layout with a driver-centric architecture, centered around an analog instrument cluster inspired by motor racing timekeeping instruments and complemented by tactile controls that emphasize precision and engagement. The result is a refined yet immersive cabin that reinterprets the modern luxury GT experience—balancing performance, comfort, and craftsmanship.
Making its global debut at Le Mans, the Genesis Magma GT3 Concept outlines a potential future direction for Genesis Magma Racing as it expands beyond its FIA World Endurance Championship (WEC) Hypercar program. Conceived as part of a long-term motorsport strategy, the concept reflects the growing relevance of GT3 competition and its potential to strengthen the connection between Genesis' road cars and racing activities, positioning both the Genesis and Genesis Magma Racing brands within this category to more closely link road-going and racing portfolios while further elevating their profile in global motorsport.
The Genesis Magma GT3 Concept has been developed in alignment with GT3 technical regulations, reflecting a performance-led approach shaped by motorsport requirements. As an independent study, it explores how race-driven architecture, aerodynamics, and engineering principles could inform future Genesis performance vehicles, rather than being derived from an existing road-going model.
Optimized for performance, the GT3 Concept features widened tracks, a prominent front splitter, enlarged ducts, and a door-mounted fin to enhance aerodynamic efficiency and cooling. Advanced thermal management strategies, along with a race-focused rear structure incorporating a fixed wing and diffuser, support durability under endurance racing conditions.
Developed in collaboration with Hyundai Motorsport, the GT3 Concept remains under exploration, with architecture, components, and potential development pathways yet to be defined. As one of several possible scenarios, it demonstrates how Genesis is exploring opportunities beyond LMDh.
Together, the Magma GT and GT3 Concepts illustrate a cohesive approach, where motorsport serves as both inspiration and testing ground for future Genesis performance and design.
Luc Donckerwolke, Chief Creative Officer of Genesis, said "The Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance. The Magma GT Concept embodies our vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency, and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance—from refined grand touring to uncompromising motorsport."
Motorsport as a Catalyst for Global Expansion
Alongside its motorsport ambitions, Genesis continues to accelerate its European growth strategy, expanding into new markets including Italy, France, the Netherlands, and Spain, while preparing for further entry into Poland, Austria, Portugal, and Denmark as part of its long-term global vision.
The brand's presence on the world stage—through both endurance racing and market expansion—reflects a unified strategy to elevate Genesis as a modern, performance-driven luxury brand.
A Presence Beyond the Track
Further underscoring its presence at Le Mans, Genesis will showcase two evolved X Gran Convertible Concept models—originally introduced at the 2025 Seoul Mobility Show—during the Drivers' Parade in Le Mans city center later today. Building on the earlier concept, these latest iterations represent a refined and more visually striking evolution, further aligning the model with Genesis' expanding Magma portfolio. As an architectural study rooted in the G90, the updated concepts embody a more pronounced expression of Magma design, reinforcing Genesis' commitment to continuous enhancement and progressive luxury.
Both vehicles feature distinctive color and material selections while exploring a more open, emotional, and human interpretation of Genesis luxury. One model, finished in Liquid Titanium, expresses the dynamic qualities of the racing environment through its GMR-inspired colorway, while the other—in Midnight Teal—embodies a calmer, more sophisticated palette, complemented by tartan-inspired textiles for a relaxed yet elegant atmosphere.
The X Gran Convertible Concepts will be driven by Genesis brand ambassador and race advisor Jacky Ickx, alongside reserve driver and Genesis Magma Racing trajectory driver Jamie Chadwick.
These enhanced concept models further explore an emotional and approachable form of Genesis luxury, where racing energy, hospitality, elegance, and quiet refinement coexist through materials, colors, and atmosphere. Their appearance highlights the brand's evolving design identity and its growing connection with global motorsport audiences beyond the circuit.
LE MANS, France, June 12, 2026 /PRNewswire/ -- Building on its previous Le Mans participation, Genesis steps up to the Hypercar class at the prestigious 24 Hours of Le Mans (24 Heures du Mans), marking a defining new chapter in its global motorsports journey.
At a press conference held within the Genesis Hospitality inside the famed Circuit de la Sarthe, the brand unveiled the Magma GT3 Concept, outlined a potential future vision for Genesis and Genesis Magma Racing, and shared plans to expand its presence into new European markets as part of its broader global growth strategy.
Through its entry with the Genesis GMR-001 Hypercar in the Hypercar class at the race, held from June 13 to 14 (local time) in Le Mans, France, Genesis Magma Racing aims to mark a new milestone in Korean motorsports history while demonstrating its brand competitiveness in the global market.
José Muñoz, President and CEO of Hyundai Motor Company, said, "Genesis has grown faster than any other luxury automotive brand and we're thrilled to be competing in the world's toughest endurance race where we'll be able to validate our performance under pressure. We're humble but we're hungry and we know there is hard work ahead. We're bringing lessons from the track to our Magma performance vehicles and in how we run the business. In a 24-hour race where anything can happen, the team needs to be seamless in how we support each other and find creative solutions to win. It's a perfect analogy for how we're managing uncertainty and focused on delivering exceptional vehicles, technology and service for our customers."
Early Momentum in WEC Debut Season Sets the Stage for Le Mans
Genesis Magma Racing has already demonstrated competitiveness in its debut season in the FIA World Endurance Championship (WEC).
Notably, the team secured points in Round 2 at the 6 Hours of Spa-Francorchamps, proving its stable driving performance and operational capability despite being in its inaugural season.
Building on this experience, Genesis will prioritize completing the 24-hour race at Le Mans, while also striving to deliver competitive results.
Magma GT & Magma GT3 Concepts Signal Next Evolution in Performance Vision
At Le Mans, Genesis unveiled the Magma GT Concept and Magma GT3 Concept, outlining a clear vision for the brand's future across luxury performance and motorsport.
While an earlier version of the Magma GT Concept was revealed in November 2025, the model has since been reintroduced at Le Mans with an all-new interior, reflecting the evolution of the Magma program. Conceived as a two-passenger luxury grand tourer, the Magma GT Concept blends athleticism and elegance in a manner distinctive to the brand. Its design is defined by a low-slung front end, wide fenders, and dynamic mid-engine proportions, while sculptural surfaces and aerodynamic detailing highlight the brand's Athletic Elegance philosophy.
Inside, the concept combines a twin-cockpit layout with a driver-centric architecture, centered around an analog instrument cluster inspired by motor racing timekeeping instruments and complemented by tactile controls that emphasize precision and engagement. The result is a refined yet immersive cabin that reinterprets the modern luxury GT experience—balancing performance, comfort, and craftsmanship.
Making its global debut at Le Mans, the Genesis Magma GT3 Concept outlines a potential future direction for Genesis Magma Racing as it expands beyond its FIA World Endurance Championship (WEC) Hypercar program. Conceived as part of a long-term motorsport strategy, the concept reflects the growing relevance of GT3 competition and its potential to strengthen the connection between Genesis' road cars and racing activities, positioning both the Genesis and Genesis Magma Racing brands within this category to more closely link road-going and racing portfolios while further elevating their profile in global motorsport.
The Genesis Magma GT3 Concept has been developed in alignment with GT3 technical regulations, reflecting a performance-led approach shaped by motorsport requirements. As an independent study, it explores how race-driven architecture, aerodynamics, and engineering principles could inform future Genesis performance vehicles, rather than being derived from an existing road-going model.
Optimized for performance, the GT3 Concept features widened tracks, a prominent front splitter, enlarged ducts, and a door-mounted fin to enhance aerodynamic efficiency and cooling. Advanced thermal management strategies, along with a race-focused rear structure incorporating a fixed wing and diffuser, support durability under endurance racing conditions.
Developed in collaboration with Hyundai Motorsport, the GT3 Concept remains under exploration, with architecture, components, and potential development pathways yet to be defined. As one of several possible scenarios, it demonstrates how Genesis is exploring opportunities beyond LMDh.
Together, the Magma GT and GT3 Concepts illustrate a cohesive approach, where motorsport serves as both inspiration and testing ground for future Genesis performance and design.
Luc Donckerwolke, Chief Creative Officer of Genesis, said "The Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance. The Magma GT Concept embodies our vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency, and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance—from refined grand touring to uncompromising motorsport."
Motorsport as a Catalyst for Global Expansion
Alongside its motorsport ambitions, Genesis continues to accelerate its European growth strategy, expanding into new markets including Italy, France, the Netherlands, and Spain, while preparing for further entry into Poland, Austria, Portugal, and Denmark as part of its long-term global vision.
The brand's presence on the world stage—through both endurance racing and market expansion—reflects a unified strategy to elevate Genesis as a modern, performance-driven luxury brand.
A Presence Beyond the Track
Further underscoring its presence at Le Mans, Genesis will showcase two evolved X Gran Convertible Concept models—originally introduced at the 2025 Seoul Mobility Show—during the Drivers' Parade in Le Mans city center later today. Building on the earlier concept, these latest iterations represent a refined and more visually striking evolution, further aligning the model with Genesis' expanding Magma portfolio. As an architectural study rooted in the G90, the updated concepts embody a more pronounced expression of Magma design, reinforcing Genesis' commitment to continuous enhancement and progressive luxury.
Both vehicles feature distinctive color and material selections while exploring a more open, emotional, and human interpretation of Genesis luxury. One model, finished in Liquid Titanium, expresses the dynamic qualities of the racing environment through its GMR-inspired colorway, while the other—in Midnight Teal—embodies a calmer, more sophisticated palette, complemented by tartan-inspired textiles for a relaxed yet elegant atmosphere.
The X Gran Convertible Concepts will be driven by Genesis brand ambassador and race advisor Jacky Ickx, alongside reserve driver and Genesis Magma Racing trajectory driver Jamie Chadwick.
These enhanced concept models further explore an emotional and approachable form of Genesis luxury, where racing energy, hospitality, elegance, and quiet refinement coexist through materials, colors, and atmosphere. Their appearance highlights the brand's evolving design identity and its growing connection with global motorsport audiences beyond the circuit.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Genesis Unveils Magma GT3 Concept and Outlines Next-Decade Vision at 24 Hours of Le Mans Debut
