AUCKLAND, New Zealand, Aug. 1, 2024 /PRNewswire/ -- Engineered in the USA and built to aid adventurers taking on the toughest terrain – including mud, sand, and rocks – the Goodyear Wrangler Boulder MT leverages Goodyear's innovation and technology to help ensure 4WD enthusiasts can take on serious off-road adventures.
This new tyre was designed with three-ply Duraply Technology™ for confidence over the toughest terrains, while helping protect against damage to sidewalls and treads. The three layers of built-in sidewall reinforcement give the tyre support to tackle big rocks and to get up and over rocky terrains – this can provide an additional essential assist when the tyre is aired down, which puts maximum stress on the sidewall.
The Goodyear Wrangler Boulder MT was also designed with large tread blocks featuring TractiveGroove Technology® for big-time grip, helping keep the tyre moving off the beaten path and through rugged terrains.
The Goodyear Wrangler Boulder MT's built-in stone ejectors and open tread design help clean trapped stones from the tyre tread when climbing on loose, shaly rocks, by kicking the rocks out of the way for better traction.
The aggressive shoulder design helps with grip in mud and on rocks – and it makes this big tyre look tough!
"Serious off-road adventures require a tyre that's tough enough to withstand rugged terrain, without sacrificing handling or performance," said Jeremy Hill, Marketing Director, Goodyear & Dunlop Tyres ANZ. "Our customers look for excitement. They want to go anywhere outdoors without boundaries. The bigger the obstacle, the bigger the fun for them. The new Goodyear Wrangler Boulder MT has been engineered in the USA to deliver on the needs of 4WD enthusiasts and help create an exciting off-road experience."
The Goodyear Wrangler Boulder MT is available now in 6 sizes, from 31 to 35 inches to go big on a wide variety of popular off-road vehicles.
Key benefits and features of the new tyre include:
As the latest addition to the Goodyear Wrangler family, the Boulder MT makes the Goodyear 4WD range complete. From bitumen to sand, mud to rock and everything in between, no matter how the off-road explorers use their 4WD vehicles, now there is a Goodyear Wrangler tyre in the range that is perfect for their next adventure.
To learn more about the new Goodyear Wrangler Boulder MT and to find your nearest Goodyear stockist visit www.goodyear.co.nz.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
GOODYEAR & DUNLOP TYRES ANZ INTRODUCES THE NEWEST ADDITION TO ITS WRANGLER 4WD RANGE, THE BIG AND BOLD GOODYEAR WRANGLER BOULDER MT™
RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League EliteTM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them.
The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League EliteTM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.
In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.
"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."
The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.
About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition
