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Chairman Cho Hyun-Joon 's Vision for Hyosung's Centennial: Growing Bio BDO

Business

Chairman Cho Hyun-Joon 's Vision for Hyosung's Centennial: Growing Bio BDO
Business

Business

Chairman Cho Hyun-Joon 's Vision for Hyosung's Centennial: Growing Bio BDO

2024-08-01 07:43 Last Updated At:08:05

SEOUL, South Korea, Aug. 1, 2024 /PRNewswire/ -- Cho Hyun-joon, Chairman of Hyosung, has identified "Bio BDO" as the future growth driver for the company.

Butanediol (BDO) is a chemical used to manufacture PTMG, which is used in the production of spandex. BDO is also used to manufacture packaging materials, automotive interior components, and industrial compounds.

Bio BDO is produced by fermenting sugars derived from renewable sources such as sugarcane or corn. Compared to conventional products that are produced with fossil fuels, Hyosung's bio BDO is expected to reduce carbon dioxide emissions by over 90%, making it a highly regarded material in the eco-friendly market.

After observing the rapid shift in the global textile market toward eco-friendly products, Chairman Cho swiftly decided to invest in bio BDO.

In April, Hyosung TNC announced its plan to invest KRW 1 trillion in southern Vietnam's Bà Rịa–VÅ©ng Tàu Province to build a new plant capable of producing 200,000 tons of bio BDO annually.

The company plans to start production and sales of bio BDO with an initial capacity of 50,000 tons per year beginning in the first half of 2026.

With Chairman Cho's investment in bio BDO, Hyosung TNC will establish the world's first vertically integrated production system for bio spandex in Vietnam. The plant in Bà Rịa–VÅ©ng Tàu Province will produce bio BDO, which will be converted into PTMG at the Dong Nai plant, and subsequently used to mass-produce bio spandex.

This integrated production system is optimized for customers in the global eco-friendly premium textile market, including Europe and the United States. It enhances production efficiency through stable raw material supply and allows for quick responses to market demands by speeding up the production system's operations. Additionally, it secures cost competitiveness by reducing transportation costs and minimizes environmental impact by lowering fuel consumption for transportation.

Chairman Cho Hyun-joon stressed, "The bio business, which focuses on transitioning from fossil fuel-based raw materials to plant-based ones, will be a key pillar of Hyosung's centennial vision. Strengthening our global market strategy by focusing on our bio BDO and bio spandex integrated production system is key to elevating Hyosung's premium brand status."

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Chairman Cho Hyun-Joon 's Vision for Hyosung's Centennial: Growing Bio BDO

Chairman Cho Hyun-Joon 's Vision for Hyosung's Centennial: Growing Bio BDO

LOS ANGELES, Sept. 15, 2024 /PRNewswire/ -- To mark World First Aid Day on September 14th, themed "First Aid and Sports," Rhino Rescue, the renowned professional first aid brand, has proudly unveiled the Rhino Rescue First Aid Kit for Outdoor. Aimed at bolstering safety and providing professional first aid kits for outdoor sports enthusiasts, this series includes five specialized kits crafted to meet the unique demands of different outdoor scenarios.

Moreover, the brand has also unveiled the "Safety Pioneer" challenge to remind the public to always be prepared for the unexpected, in an initiative aimed at engaging outdoor sports enthusiasts to enhance their first aid awareness. This initiative also seeks to provide comprehensive protection for outdoor enthusiasts, ensuring their safety and well-being in all excursions.

Jenny Lee, CEO of Rhino Rescue, highlighted the company's strategy to broaden its product line, moving beyond traditional trauma kits for first responders to offerings tailored for everyday individuals engaged in outdoor activities. "Our extensive engagement with professional first responders over the last decade has underscored the necessity for tailored first aid solutions catering to civilians. These new product lines exemplify our brand's commitment to empowering a broader audience with crucial first aid expertise and capabilities as a proactive safeguard against unforeseen incidents," said Lee.

Details on New Product Lineup

The lineup is thoughtfully segmented into two series, each tailored to prioritize lightweight portability and efficient organization. The Rhino Rescue Ultralight First Aid Kit Series and the Rhino Rescue QuickFind First Aid Kit Series collectively offer five distinct products with different color options, catering to a diverse audience ranging from everyday hikers, runners, and cyclists to avid campers in need of specialized gear. The Ultralight series, crafted from Nylon 40D fabric, ensures a featherlight design, whereas the QuickFind series, constructed from Nylon 210D material, offers organized and transparent storage that allows users to quickly and easily locate their essentials.

The Ultralight series and the QuickFind series present diverse configurations, ranging from essential first aid items to comprehensive supplies, tailored to suit various outdoor situations.

Engagement Through 'Safety Pioneer' Challenge:

Coinciding with the product launch is the "Safety Pioneer" challenge inviting outdoor enthusiasts to share their personal emergency gear setups and upcoming adventure plans on social media. Participants should use the hashtags #RhinoRescue and #WorldFirstAidDay for a chance to win one of the ten new first aid kits from this expanded range. On September 20th, keep an eye on Rhino Rescue's official social media channels for the announcement of the competition winners.  Stay tuned for the big reveal!

Based on the 2024 Outdoor Participation Trends Report, there has been a notable surge in outdoor activity enthusiasts, with a 4.1% rise in participants recorded in 2023, marking a groundbreaking total of around 175.8 million individuals—equivalent to roughly 57.3% of U.S. residents actively embracing the outdoors. Despite this flourishing engagement, recurring risks like sprained ankles and dehydration persist as common challenges. Thus, the lineup was born to address these prevalent outdoor hazards effectively.

At Rhino Rescue, the brand's mission is to ensure that everyone, from outdoor enthusiasts to first responders, has access to reliable and effective first aid products. The company is dedicated to empowering individuals to handle emergencies with confidence, no matter where they are.Exciting news awaits as their First Aid Kits for Outdoor are set to make their debut in mid-September, ensuring the public to always prepared for any adventure. For further details and updates, please visit https://rhinorescuestore.com/collections/outdoor.

Stay safe, stay prepared with Rhino Rescue.

Media Contact: 

Name: Jonny Chen
E-mail: support@rhinorescuestore.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Rhino Rescue Marks World First Aid Day with Launch of Outdoor-Specific First Aid Kits

Rhino Rescue Marks World First Aid Day with Launch of Outdoor-Specific First Aid Kits

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