On-site Illustration Design for the new Shanghai store of Swedish high-end outdoor clothing brand, Peak Performance
SHANGHAI, Aug. 2, 2024 /PRNewswire/ -- In July 2024, Shanghai-headquartered creative agency The Orangeblowfish Chief Creative Officer and Co-Founder Siu Tang is being recognised for excellence in the creative field, as a newly appointed Peak Performer Influencer, of high-end outdoor brand, Peak Performance.
Siu joins a brand expedition group of 20 Peak Performers from across the country, many of whom have a popular presence on China's ever-popular social media platform, Little Red Book. They make up an energised community of artists, sporting champions, and travel bloggers.
The Scandinavian-born brand, owned by Chinese-acquired Amer Sports, focuses on the high-end professional outdoor market. After opening a flagship store in Beijing in 2022, other outlets in China have followed, notably at Shanghai's Reel Mall, Beijing's Joy City Mall, and the Zhongxing Commercial Center Building in Shenyang.
To start on a pathway of participating in brand events and to announce his appointment, Siu was invited to create a piece of artwork live on stage for the company's employee conference in July. His creative endeavour will be showcased as part of the hoarding of the new Peak Performance store in Shanghai's Jing'an Kerry Centre.
Peak Performance China Team shares why Siu was chosen as a Peak Performer for the brand Peak Performance.
"The Peak Performer project was created in 2024 to link with potential brand representatives. Charismatic and full of ideas, Siu is a standout choice. As a leading creative voice in China, he has a passionate, can-do approach. Peak Performance apparel is for those who want to get out there and do something. Siu's playful sense of joy and connection that he brings to brand storytelling aligns with our message of 'Fun & Joy & Togetherness' and sharing the experience of living life to the full."
Likewise, Siu feels a natural affinity to not only the brand, but how this links in with creating meaningful experiences between retail brands and consumers at The Orangeblowfish.
"At The Orangeblowfish we map out creative journeys for brands that connect with consumers, activating an experience for them. It must be a genuine connection, so when asked to be a Peak Performer, I followed my instinct. The dynamic identity, message, and performance of the outdoor wear brand resonates with my creative approach. I hope my influence can inspire those new to the brand to explore what it has to offer."
Check out Siu's Peak Performer designs at the Peak Performance store at Jing'an Kerry Centre from September this year.
About The Orangeblowfish
The Orangeblowfish is an award-winning creative agency with its headquarters in Shanghai, and teams in the United Kingdom, North America, and Australia. Our vision is to create experiences that connect and enrich people's lives. Our mission is to unleash the power of creativity by using art, storytelling, space, and technology to help our clients' brands, employees, and communities reach their full potential. Our belief is that creativity has no boundaries. We partner with Fortune 500 companies and local brands to produce uniquely crafted creative branding strategies, customized brand installations, brand experiences, digital marketing campaigns, and more. For more information, visit www.theorangeblowfish.com.
About Peak Performance
Back in 1986, two passionate skiers set up Peak Performance in Scandinavia, finding the answer to garments that combined excellent functionality with simple, attractive design. They were inspired by their hometown Åre, known for its Scandinavian nature, easy access to vast off-piste terrain, and notoriously extreme weather; designing and producing professional equipment which can provide wind and snow protection in extreme environments. Meanwhile, in constructing the concept of a "manufacturer designer's favorite practical products", they have taken 'Fun & Joy & Togetherhood' as the brand spirit, aiming to create an on-trend yet professional brand that breaks through the visual framework of outdoor equipment.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The Orangeblowfish Chief Creative Officer Siu Tang Recognised as Peak Performer Influencer
KOTA KINABALU, Malaysia, Sept. 21, 2024 /PRNewswire/ -- European Wellness, a global leader in regenerative medicine and integrated healthcare, has inaugurated its latest and most advanced facility, the European Wellness New Premier Center, in Kota Kinabalu, Sabah. This landmark 60,000 square-foot center represents a significant leap forward for healthcare in Sabah and is set to play a crucial role in the global medical wellness tourism sector.
The grand opening ceremony was a notable event, attracting international attention and high-profile attendees. Sabah's Chief Minister YAB Datuk Seri Panglima Haji Hajiji Bin Haji Noor, Sabah State Minister of Finance, YB Datuk Seri Panglima Haji Masidi Manjun, Advisor to the President of the UAE, H.E. Dr. Khalid Abdulla Mubarak Albuainain Almazrouie, and other dignitaries were present to witness the unveiling of this cutting-edge facility. The center, a major investment by EW's founders, Prof. Dato' Sri Dr. Mike Chan and Prof. Dato' Sri Dr. Michelle Wong, is designed to integrate advanced medical science with the healing power of Sabah's natural environment, setting a new benchmark in global healthcare.
Chief Minister Hajiji praised the vision and commitment of the founders, emphasizing how the center will enhance Sabah's healthcare capabilities and position the region as a prominent destination for medical wellness tourism. "This facility is a game-changer for Sabah, combining state-of-the-art medical science with our unique natural environment," said Hajiji. "It not only strengthens our local healthcare sector but also boosts Sabah's standing on the global medical tourism map."
The center's opening is a strategic move that aligns with Sabah's broader goals of becoming a leading hub for advanced healthcare and medical wellness tourism. Sabah's strategic location in Southeast Asia, as part of the BIMP-EAGA and ASEAN regions, provides a significant advantage in attracting international investment and talent. "We are positioning Sabah at the forefront of the global health and wellness revolution," Hajiji added. "This investment reflects our commitment to enhancing life quality and fostering international collaboration in medical innovation."
Dr. Khalid Abdulla Mubarak highlighted the international significance of the European Wellness New Premier Center. "The advancements showcased here are truly groundbreaking," Dr. Khalid remarked. "Prof. Chan's work in targeted organ-specific stem cell therapy represents the future of healthcare set to revolutionize regenerative medicine and significantly improve healthcare outcomes globally."
Dr. Khalid emphasized the importance of making such advanced treatments more accessible. "Currently, stem cell therapy is costly and limited in availability. Expanding access and reducing costs are crucial steps in making these life-changing treatments available to a broader population," he noted. He also recognized Sabah's potential as a global medical wellness tourism destination, praising the combination of high-quality medical facilities and the region's natural beauty.
The center will offer an extensive range of services, including over 60 advanced regenerative medicine and holistic wellness therapies. It features cutting-edge technology and a team of over 300 professionals dedicated to delivering personalized healthcare solutions. This new facility is part of a larger expansion plan that includes the establishment of a biopharmaceutical manufacturing facility in Kota Kinabalu Industrial Park, with an investment of USD 80 million, doubling the workforce and further enhancing Sabah's status in the global healthcare landscape.
The European Wellness New Premier Center stands as a testament to international collaboration and innovation in healthcare. It not only aims to transform healthcare in Sabah but also to set new standards for medical wellness worldwide. EW's dedication to healthcare advancements positions it to transform global medical wellness tourism, ushering in a new health era for Sabah and beyond.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
European Wellness Unveils Premier Medical Wellness Center in Kota Kinabalu, Sabah: A Landmark in Global Healthcare
European Wellness Unveils Premier Medical Wellness Center in Kota Kinabalu, Sabah: A Landmark in Global Healthcare
European Wellness Unveils Premier Medical Wellness Center in Kota Kinabalu, Sabah: A Landmark in Global Healthcare
