BEIJING, Aug. 2, 2024 /PRNewswire/ -- On July 28, iQIYI, China's leading online entertainment service, announced that its period detective drama, Strange Tales of Tang Dynasty 2: To the West, surpassed a content popularity index of 10,000, topping multiple summer drama charts. This national hit is part of iQIYI's robust summer lineup, slated to captivate audiences with premium content across genres.
Since premiering, Strange Tales of Tang Dynasty 2: To the West has received widespread acclaim, continuing the strong momentum from the first series of the original IP Strange Tales of Tang Dynasty. The show has earned an impressive 8.2 rating on Douban, China's leading media review platform. With its gripping plot, complex characters, and memorable scenes, the drama sparked significant buzz and discussions across social media.
The release's popularity has also revived interests in its previous installation, bringing it back to the platform's top five trending shows. Moreover, an immersive offline VR experience based on the IP has launched across major cities like Xi'an, Beijing, and Shenzhen, soon debuting in Hunan province to offer viewers an engaging way to experience the content.
Preceding Strange Tales of Tang Dynasty 2: To the West, iQIYI's acclaimed suspenseful drama Interlaced Scenes had kicked off this successful summer lineup. As part of iQIYI's 'Light On Theatre' series, this original drama features a gripping narrative that interweaves a detective novel with a real-life murder investigation, achieving a content popularity index of over 9,000.
Beyond drama series, iQIYI's variety show Tenday has captivated audiences with its innovative 'Variety Drama' format, which tightly connects each episode and immerses viewers in thrilling survival challenges. On the animation front, the comedy series How Dare You!?, has set a new content popularity index record for iQIYI's original animation and has performed exceptionally well in global markets, topping iQIYI's animation charts in the U.S., South Korea, and Singapore within its first week of release.
Looking ahead, iQIYI's summer lineup promises a range of innovative themes and unique storytelling to cater to a wide array of audience preferences. Upcoming releases include the period drama Go East, romance animation A Moment but Forever, and variety shows such as The King of Stand-Up Comedy, initiated by the iconic Hong Kong film star and director Stephen Chow.
CONTACT: iQIYI Press, press@qiyi.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
'Strange Tales of Tang Dynasty 2: To the West' Tops Charts, Spearheading iQIYI's Blockbuster Summer Content Slate
PARIS, Sept. 16, 2024 /PRNewswire/ -- Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house's 50th anniversary including the making of the Spring/Summer 2024 runway show by Casey Cadwallader.
Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, Mugler is more than a house - it's a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.
This autumn, the French fashion house prepares to enthrall with Inside the Dream: Mugler, an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house's 50th anniversary.
The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director Casey Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.
The narrative is a celebration of a visionary heritage, exploring half a century of firsts - from Manfred Thierry Mugler's revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader's spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya's show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d'hiver' collection for the premier of Dune 2, capturing the electrifying essence of Mugler's impact on the world's red carpets.
"50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations." Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.
Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, Law Roach, as well as key insiders such as Casey Cadwallader – Fashion Creative Director, Cyril Chapuy - L'Oréal Luxe President , Danièle Lahana-Aidenbaum - Global Brand President Mugler Fashion & Fragrances, Olivier Cresp - Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.
Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25th and soon worldwide on selected platforms including Prime Video.
Oanna Lepron - Oanna.LEPRON@loreal.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY
