MONTEVIDEO, Uruguay, Aug. 12, 2024 /PRNewswire/ -- On August 5th, Lynk & Co embarked on a new chapter with its launch in Uruguay, marking the brand's entry into Latin American markets and expanding its global reach. The strategic launch in Uruguay, timed with the TCR World Tour's local event, underscores the brand's commitment to delivering an unparalleled brand experience to local consumers and highlights its eagerness to establish a lasting presence in the region.
In collaboration with the renowned esteemed Grupo Fiancar, known for its market expertise and professional growth, Lynk & Co looks forward to achieving great success in Uruguay. The launch, coupled with the opening of the first showroom in Montevideo, introduced the classic SUV Lynk & Co 01, the performance-oriented sedan Lynk & Co 03+, the stylish and dynamic B-segment SUV Lynk & Co 06, and the luxurious flagship SUV Lynk & Co 09. At the event, VP JinJun Tian expressed his gratitude for the unwavering support of Grupo Fiancar, acknowledging their key roles in Lynk & Co's decision to enter Latin American markets through Uruguay. Urrutia, a special guest at the event, represented the Lynk & Co Cyan Racing team. The General Manager of Lynk & Co Uruguay remarked that the brand's recent racetrack victories and market launch signal a bright future for Lynk & Co in the region. Distributors from other Latin American countries where the brand plans to expand were also in attendance.
As Lynk & Co makes its debut in Latin America, it brings with it a global new premium brand valued as "More than a Car." Leveraging global resource integration and world-class modular architectures, Lynk & Co has made significant strides in its global operations since its establishment in 2016, having already reached the milestone of over one million consumers. With a robust network of 600+ channels worldwide, Lynk & Co continues to expand its influence in the international market. The brand's racing spirit, evident in its six world champions over five years and as the only team in TCR history to secure a "triple crown," was showcased at the recent TCR World Tour in Uruguay, where Lynk & Co achieved two wins in the finals.
Lynk & Co initiates its strategic expansion into Latin America, with Uruguay as the first stop. With plans to open more showrooms and offer a diverse range of products and premium services, as well as introduce the various lifestyles led and advocated by Lynk & Co to local consumers, the brand is set to solidify its position in Uruguay and broaden its reach across the region
About Lynk & Co:
Launched in 2016, Lynk & Co is created for the new generation of open urbanites. Lynk & Co is not just a new car brand but a new brand in the car industry. Born global, open, and connected, the brand aims to build an open platform connecting people, cars, and the world.
Contact:
lynkco.media@lynkco.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Lynk & Co Ignites the Latin American Market with a Spectacular Debut in Uruguay
LONDON, Oct. 8, 2024 /PRNewswire/ -- State of the art AI glasses to help people with dementia navigate their environment and a smartwatch that learns daily routines are among five groundbreaking technologies awarded £300,000 as a finalist in the £4.4m Longitude Prize on Dementia.
It is rewarding the creation of new assistive technologies that use AI to transform how people live with dementia after a diagnosis so that they can maintain their independence for as long as possible.
The global challenge prize is funded by Alzheimer's Society and Innovate UK and delivered by Challenge Works (part of Nesta).
One in three people born in the UK today will develop dementia in their lifetime, with around a million people in the UK living with a form of dementia now. This is projected to rise to 1.4 million people by 2040.
The five finalists, who were announced today in the UK on BBC One's The One Show, will each receive £300,000 to develop their technologies in the next 15 months. The finalists are:
Dr James Brown, CEO of Supersense Technologies said: "A few years ago, I was volunteering with a charity supporting people who had just received a dementia diagnosis. At almost every house we visited there would be a drawer full of unused gadgets – fall-detection watches or pendants, AI speakers – great tech but clearly not being used by the people it was designed for.
"As an engineer and researcher with a decade of experience in developing sensor technology, I knew that there was far better, unintrusive technology that could help people with dementia or mild cognitive impairment to live safely in their own homes for longer, and to help families know that their loved one is safe and well. Our system is specifically designed to maintain a person's privacy and autonomy, while identifying new behavioural patterns as soon as they develop, so that loved ones or carers can provide support at the right time, all with the aim of helping people to stay independent in their homes for longer."
Kate Lee, CEO of Alzheimer's Society said: "Currently, around one million people in the UK live with dementia, a figure projected to rise to 1.4 million by 2040. AI presents exciting opportunities to help those with dementia stay active and independent, enabling them to remain in their own homes for as long as possible. By harnessing the power of technology, we can support memory recall and assist individuals in maintaining their daily routines. The five finalists of the Longitude Prize on Dementia are tackling these challenges in innovative and diverse ways. I look forward to seeing how their technologies evolve over the next year."
Dr Jennifer Bute was diagnosed with young-onset Alzheimer's disease in 2009 at the age of 63, leading to her retiring early from her career as a GP. She adds: "Research suggests that remaining independent, whether in your own home or a place where extra help is available, is one of the best contributors to slowing the progression of Alzheimer's disease. As a daily user of technology to help manage my finances, medications – even my home lighting – it's really encouraging to see the breadth of new tools and services being developed to support independent living."
Tris Dyson, Managing Director at Challenge Works said: "The Longitude Prize on Dementia was launched to help meet the urgent need for intuitive, AI technologies that could support independent living for people with dementia. Last year we saw some incredible ideas come through the 24 semi-finalist entries and it was a challenge for the judges to select the five finalists announced today. This announcement proves the critical role innovation, and challenge prizes, have to play in helping to solve some of the biggest challenges of our time."
Stella Peace, interim Executive Chair, Innovate UK said: "Dementia's impact is devastating for those who develop the condition and for their loved ones. There is much we can do to ensure that those with dementia continue to live fulfilling lives. Technology has a great role to play and the projects for which we have announced funding today have the potential to truly change lives for the better."
In addition to the financial reward, non-financial support has been funded to provide innovators with crucial insight and expertise until the end of 2025. The support includes access to potential product users, mentorship, and expert advice on technical and business aspects of the innovation to ensure products are scalable. It will also facilitate knowledge sharing between participants. All teams will be working with people with lived experience to ensure solutions are fully co-created.
In early 2026, one winner will receive a prize pot of £1 million, following a judging process with the international Judging Panel and Lived Experience Advisory Panel. For more information on the finalists and prize, please visit dementia.longitudeprize.org.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
High tech specs and adapted World Cup pitch sensors awarded share of £1.5m as finalists in Longitude Prize on Dementia
