SEOUL, South Korea, Aug. 13, 2024 /PRNewswire/ -- The Korea Heritage Agency (KHA) announces its participation in Singapore's largest travel fair, NATAS Holidays 2024 (NATAS), from August 16 to 18. This event will serve as a platform to showcase the excellence of Korean heritage and attract tourists to visit Korea.
NATAS is Singapore's premier travel expo, drawing over 100,000 visitors annually and featuring a wide array of participants, including government agencies, travel agencies, and airlines. At NATAS, KHA will operate a dedicated booth within the Korea Pavilion, where it will conduct promotional activities aimed at potential tourists from Singapore.
The highlight of KHA's participation will be the promotion of the "Visit Korean Heritage Campaign." The campaign will spotlight key upcoming events, including the "Morning of Royalty – An Early Tour of Changdeokgung," taking place from October 22 for six days at the iconic Changdeokgung Palace. KHA will also focus on promoting the "Korean Heritage Passport Tour," designed to introduce the joys of exploring Korean heritage sites. Additionally, the booth will feature the "World Heritage Festival," scheduled between September and October across seven regions in Korea. This festival offers a unique opportunity for visitors to experience the value of Korea's UNESCO World Heritage Sites firsthand.
In support of the K-Royal Culture Festival, Korea's largest national heritage celebration, KHA will provide information on the festival and its popular programs, such as the "Changdeokgung Moonlight Tour," "Gyeongbokgung Starlight Night Tour," and "Gyeongbokgung Saenggwabang Tour*". A mailing service will also be available to assist foreign tourists with reservations. Special attention will be given to promoting the "K-Royal Palaces Pass," which offers unlimited access to the five major palaces in Seoul and Jongmyo Shrine during the festival from October 9 to 13.
* Saenggwabang was one of the six departments in charge of housekeeping, responsible for preparing desserts and special meals for the king and queen.
To further engage visitors, the booth will host a variety of events and interactive programs. These include the "World Heritage 3D Tour Platform," "Korean Heritage & World Heritage Yunnori (traditional board game)," "Character Making activity-Genre Painting for All," and the "Coloring Activity – Coloring the Korean Royal Palaces 'Gung' and 'Hanbok'." These activities offer visitors an engaging way to explore Korean heritage.
A KHA spokesperson stated, "We are committed to maximizing our promotional efforts at NATAS, ensuring that visitors to the Korea Pavilion, as well as global tourism professionals, are captivated by the charm of Korean heritage. Our goal is to encourage tangible visits to these remarkable sites."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Discover Korean Heritage in Singapore: Exciting Events and Interactive Programs at NATAS Holidays 2024
RIYADH, Saudi Arabia, Sept. 14, 2024 /PRNewswire/ -- Leading-edge artificial intelligence algorithms are now powering production at nearly half of VSPO's esports tournaments, dramatically reducing content creation time and enhancing fan engagement, said the company's co-founder Danny Tang at the New Global Sport Conference 2024 ("NGSC") in Riyadh this August.
At a panel discussion with other industry leaders including Ahmad Alabduljabbar, Craig Levine, Jean Mariotte, Penny Diao and Shay Segev, Tang said nearly half of the esports tournaments VSPO produces are now leveraging AI to assist key production tasks such as live highlights capturing and post-game replay editing, markedly boosting the efficiency and agility of the company's tournament operations.
VSPO, Asia's biggest esports company, organizes and produces more than 80 tournaments and 7,000 matches every year, captivating an online fan base of over 800 million.
"Over the past couple years, we have developed a lot of AI tools to allow us to better produce esports tournament content in a much more efficient manner," said Tang, who is also VSPO's CFO and head of global strategy office, "For example, our 'AICam' now allows us to turn hours of game footage into viral social media content in mere seconds."
As the leading conference for the Esports World Cup Foundation, the NGSC 2024 hosted a global delegation of over 1,200 industry thought-leaders at the Kingdom Centre on August 24-25.
At the event, Tang introduced VSPO's two proprietary AI tools, "AIOB" and "AICam", which have been instrumental in streamlining esports production process. AIOB, an algorithm trained on extensive tournament data, assists directors in identifying and broadcasting the most thrilling moments in real time. AICam, on the other hand, automates the selection and editing of highlights, turning them into viral video clips with unprecedented speed and precision.
Another VSPO's key AI project Tang shared was VSPO's partnership with Qualcomm on the Snapdragon "Faith of Victory" initiative, an esports athlete emotion detection system capable of providing real-time insights into an athlete's state of emotions by studying their facial expressions and heart rates. The AI system has been trained with data from 175 professional players across 18 top teams in the King Pro League, and VSPO continues to refine it for improved performance on a frequent basis.
Furthermore, Tang said that VSPO is also in the process of integrating its proprietary AI technologies into its signature, award-winning "4K OB Truck," a patented mobile production unit designed for on-the-go creation and broadcasting of top-tier esports events.
This innovative vehicle was a standout feature at the Hangzhou Asian Games last year, where esports was recognized as a medal sport for the first time, as a significant portion of the esports series was produced using VSPO's "4K OB Truck," showcasing its capabilities on an international stage.
About VSPO
With a global presence encompassing 14 office locations and eight top-tier esports arenas, VSPO offers a comprehensive suite of esports services, including tournament organization, marketing solutions, community development, and more.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
VSPO Co-founder Danny Tang: Half of VSPO's Esports Tournaments Now Assisted By AI
