Gillette announces partnership with Xbox and launches Gillette P1 Program with Forza Motorsport to engage with gaming and racing communities worldwide

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Gillette announces partnership with Xbox and launches Gillette P1 Program with Forza Motorsport to engage with gaming and racing communities worldwide

2024-08-13 16:01 Last Updated At：16:11

BOSTON--(BUSINESS WIRE)--Aug 13, 2024--

Gamers and fans are invited to experience Gillette in a new and exciting way as the brand proudly announces its partnership with Xbox and Forza Motorsport. In collaboration with Xbox, Gillette and Forza Motorsport will offer integrated experiences and custom in-game content for players around the world. As the leading expert in men’s grooming and pioneer in gaming and esports, Gillette continues to partner with top gaming organizations by offering experiences for gamers to play sharp and feel sharp.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240702066905/en/

Through this partnership, Gillette and Xbox are launching the Gillette P1 Program, inviting gamers worldwide to unlock a 30-day Xbox Game Pass Ultimate membership with the purchase of a GilletteLabs razor*, and experience Gillette’s custom in-game content on Forza Motorsport including a bespoke rivals event and racing suit with helmet. The Gillette P1 Program will also offer a suite of tutorial videos from expert drivers and influencers that gives gamers everything they need to know in 30-days to sharpen their skills on the racetrack. In addition to tutorials, the challenges and routines will help elevate their play and take it to the next level.

“We are thrilled to partner with Xbox and Forza Motorsport by offering this unique experience for gamers to engage. Through this program, we have an authentic way to connect with millions of gaming fans around the world, every day,” explains Daniel Ordoñez, Vice President Gillette Global Brand Franchise. “As a brand, it’s important for us to remain relevant and help gamers play sharp and feel sharp. We are excited to provide new offerings, smooth experiences and innovative solutions throughout the year and keep our consumers and fans looking and feeling good with the technical precision of our products.”

The Gillette P1 Program Rivals Event is a bespoke gaming event within Forza Motorsport which will challenge all Forza Motorsport players to clock their best lap-time yet. Expert gamers will provide tips and tricks via the Gillette P1 Program Tutorials to help gamers clock their best lap-time yet. Fans can then submit their timed lap via the Gillette P1 Program, for the chance to win amazing prizes. The Rivals in-game event will be available through August 14th, 2024.

To further amplify the partnership and engage with the global gaming community, the Gillette Gaming Alliance, an all-star team of streamers selected to represent the brand, will host two-hour live streams of both the “Gillette Rivals” event and P1 Program Tutorials on their dedicated channels for their dedicated audiences.

The Gillette and Xbox partnership with Forza Motorsport is available now and will run through August 31 st, 2024. To learn more, please visit p1program.gillettegaming.com. Participating regions include UK, Mexico, and Germany.

For more information about Gillette and its partnerships, follow along on Instagram, TikTok and Facebook.

*Select participating retailers will vary by region

About Gillette

For more than 115 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on X, Facebook and Instagram.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ®, Ambi Pur ®, Ariel ®, Bounty ®, Charmin ®, Crest ®, Dawn ®, Downy ®, Fairy ®, Febreze ®, Gain ®, Gillette ®, Head & Shoulders ®, Lenor ®, Olay ®, Oral-B ®, Pampers ®, Pantene ®, SK-II ®, Tide ®, Vicks ®, and Whisper ®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

Rising floodwaters trigger evacuations in Czech Republic and Poland

2024-09-15 20:09 Last Updated At：20:10

PRAGUE (AP) — Another night of torrential rains pounding Central Europe forced massive evacuations in the hardest hit areas in the Czech Republic, where floods reached extreme levels on Sunday.

Meteorologists have warned the situation still might get worse as waters in most rivers are rising, the flood wave made its way through the country and more heavy rains could return overnight.

Authorities declared the highest flood warnings in almost 90 places across the country and in two northeastern regions that recorded the biggest rainfall in recent days, including the Jeseniky mountains near the Polish border.

In the city of Opava, up to 10,000 people out of a population of some 56,000 have been asked to leave their homes for higher ground. Rescuers used boats to transport people to safety in a neighborhood flooded by the raging Opava River.

“There’s no reason to wait,” Mayor Tomáš Navrátil told the Czech public radio. He said the situation was worse than during the last devastating floods in 1997, known as the “flood of the century.”

“We have to focus on saving lives,” Prime Minister Petr Fiala told the Czech public television Sunday. His government was to possibly meet Monday to assess the damages.

Thousands of others also were evacuated in the towns of Krnov and Cesky Tesin. The Oder River that flows to Poland was expected to reach extreme levels in the city of Ostrava and later in Bohumin.

Towns and villages in the Jeseniky mountains, including the local center of Jesenik, were inundated and isolated by raging waters that turned roads into rivers. The military sent a helicopter to help with evacuations.

Four people who were swept away by waters were missing, police said.

About 260,000 households were without power Sunday morning in the entire country while traffic was halted on many roads, including the major D1 highway.

A firefighter died after “slipping on stairs” while pumping out a flooded basement in the town of Tulln, the head of the fire department of Lower Austria Dietmar Fahrafellner told reporters on Sunday.

Authorities declared the entire state of Lower Austria a disaster zone. The situation remains tense, especially at the water reservoir of Ottenstein, which is expected to reach its maximum capacity on Sunday.

Romanian authorities said Sunday that another person had died in the hard-hit eastern county of Galati after four were reported dead there a day before following unprecedented rain.

In Poland, one person was presumed dead in floods in the southwest, Prime Minister Donald Tusk said Sunday.

Tusk said the situation was “dramatic” around the town of Klodzko, with some 25,000 residents, located in a valley in the Sudetes mountains near the border with the Czech Republic.

In Glucholazy, rising waters overflowed a river embankment and flooded streets and houses. Mayor Paweł Szymkowicz said, “we are drowning” and appealed to residents to evacuate to high ground.

Energy supplies and communications were cut off in some flooded areas and regions may resort to using the satellite-based Starlink service, Tusk said.

Several Central European nations have been hit by severe flooding, including Romania, Austria, Germany, Slovakia and Hungary, as a result of a low-pressure system from northern Italy dumping heavy rainfall in the wide region.

The weather change arrived following a hot start to September in the region. Scientists have documented Earth’s hottest summer, breaking a record set just a year ago.

A hotter atmosphere, driven by human-caused climate change, can lead to more intense rainfall.

Associated Press writer Monika Scislowska in Warsaw, Poland, video journalist Philipp-Moritz Jenne in Vienna and Stephen McGrath in Bucharest, Romania, contributed to this report.

Gillette announces partnership with Xbox and launches Gillette P1 Program with Forza Motorsport to engage with gaming and racing communities worldwide

News

Gillette announces partnership with Xbox and launches Gillette P1 Program with Forza Motorsport to engage with gaming and racing communities worldwide

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