Ten Million in Incentives: Touch Aids Small-Town Youth in Finding Partners

XIAMEN, China, Aug. 13, 2024 /PRNewswire/ -- On May 20th, Touch, a social platform dedicated to helping singles find partners, unveiled a refreshed brand identity with the introduction of Jiaopengyou. The updated brand preserves its vibrant color scheme, while adopting a more youthful and engaging visual style.

Significantly, alongside the brand refresh, Touch has introduced a comprehensive program of incentives and discounts aimed at helping individuals move beyond single status. The program seamlessly integrates online and offline services, providing a diverse, full-cycle service experience that rejuvenates the dating market and adds fresh value to the brand.

Data shows that China's singles population has surged to 260 million, highlighting the particular challenges faced by small-town youth facing hurdles to marriage.

In response, Touch's brand upgrade targets these underserved markets with a lineup of incentives and a blend of online and offline services tailored to the preferences of users in these areas.

Touch's approach includes offering registration bonuses and continuous incentives across various scenarios, giving small-town youth a strong new reason to overcome their initial reluctance.

In the highly competitive social market for singles, the comprehensively revamped Touch is poised to take the lead in the market by leveraging its first-mover advantage and scalability.

Strategic Expansion into Underserved Markets

Launched in 2012 as a vertical e-commerce platform, Touch has evolved significantly, achieving success in community building, live streaming, and social networking. By 2022, Touch had fully pivoted to social interactions, with its market share increasing annually. As of 2024, Touch's user base exceeded 100 million.

Touch has developed a deeply integrated online-offline social model based on thorough research, setting a new efficiency standard in networking for singles.

During the Spring Festival in 2024, Touch also sponsored Spring Festival trains for young singles returning home, hosting matchmaking events on these journeys to facilitate quick changes in relationship status.

Brand Renewal Accompanied by Comprehensive Incentives

In the brand renewal, Touch unveiled a new brand visual identity - the innovative IP "Jiaopengyou". The new IP represents an evolution from the original logo, maintaining the brand's vibrant tone while presenting a more youthful and engaging image. The design's fresh and charming look, combined with a more emotive expression, narrows the psychological distance between users, making it an ideal emblem for Touch's romantic initiatives.

Transitioning from an e-commerce and community platform to a dedicated dating network, Touch remained committed to its mission: to inspire love discovery, boost confident networking, and empower personal expression. Touch insight into relationships, it maintains, comes from personal experience, not just the examples of others.

From Meeting to Marriage: Comprehensive Services

Touch's services range from initial encounters to marriage, designed to be hassle-free and foster close personal connections.

Recently, Touch introduced a package with multiple benefits for singles seeking a romantic relationship, including offline activity participation, pre-marital support, relationship counseling, and funds for entrepreneurship or childcare.

This initiative not only secures Touch a first-mover advantage in the underserved markets but also opens up exciting new avenues for sustained growth.

By discarding stereotypes and challenging preconceptions, Touch's integrated model, enhanced by substantial incentives, fosters more authentic and deeper romantic connections in a safer dating environment.

Recognizing that younger generations have more personalized marriage standards, Touch aims to facilitate a deeper exploration of romantic relationships, ultimately helping users discover themselves—reflecting the ultimate goal of Touch's brand renewal.  

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Ten Million in Incentives: Touch Aids Small-Town Youth in Finding Partners

PARIS, Sept. 16, 2024 /PRNewswire/ -- Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house's 50^th anniversary including the making of the Spring/Summer 2024 runway show by Casey Cadwallader.

Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, Mugler is more than a house - it's a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.

This autumn, the French fashion house prepares to enthrall with Inside the Dream: Mugler, an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house's 50th anniversary.

The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director Casey Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.

The narrative is a celebration of a visionary heritage, exploring half a century of firsts - from Manfred Thierry Mugler's revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader's spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya's show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d'hiver' collection for the premier of Dune 2, capturing the electrifying essence of Mugler's impact on the world's red carpets.

"50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations." Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.

Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, Law Roach, as well as key insiders such as Casey Cadwallader – Fashion Creative Director, Cyril Chapuy - L'Oréal Luxe President , Danièle Lahana-Aidenbaum - Global Brand President Mugler Fashion & Fragrances, Olivier Cresp - Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.

Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25^th and soon worldwide on selected platforms including Prime Video.

Oanna Lepron - Oanna.LEPRON@loreal.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY