LOUISVILLE, Ky., Aug. 13, 2024 /PRNewswire/ -- Louisville-based Michter's will begin shipping its 2024 bottling of its US*1 Toasted Barrel Finish Bourbon in September. With its first release in 2014, Michter's created the toasted barrel finish category.
"Ten years ago, after a good deal of research and experimentation, we released the first toasted barrel whiskey: Michter's US*1 Toasted Barrel Finish Bourbon," observed Michter's President Joseph J. Magliocco. "We had no idea it would be such a groundbreaking product."
To make this special Toasted release, Michter's starts with fully matured barrels of its US*1 Small Batch Kentucky Straight Bourbon and transfers the whiskey into a second barrel made of 18-month air dried wood for additional aging. The second barrel has been toasted to precise specifications, but not charred.
As Michter's Master of Maturation, Andrea Wilson is responsible for Michter's aging and finishing program. "It's a testament to our team that so many other great distillers have followed us in releasing toasted barrel finish whiskeys. There are many different toast profiles in which the barrel is heated to create beautiful flavor notes. This year's Michter's US*1 Toasted Barrel Finish Bourbon reminds me of a fall evening where we are roasting campfire treats with graham crackers, marshmallows, caramel and butterscotch," said Wilson.
The U.S. suggested retail price for a 750ml bottle of this 91.4 proof whiskey is $110.
Michter's Master Distiller Dan McKee commented, "On the tenth anniversary of Michter's creation of the toasted barrel finish category, our team could not be more excited to share this latest release of Michter's US*1 Toasted Barrel Finish Bourbon with our loyal Michter's fans. There was a consensus among our tasting panel members that this 2024 release furthers the legacy of Michter's exceptional toasted whiskeys."
In late October 2023, whiskey history was made when the UK-based publication Drinks International announced the results of a poll of an Academy of independent global whisky experts, journalists, bartenders, and drinks buyers from more than 20 countries. An American whiskey (Michter's) was finally voted the World's Most Admired Whiskey. Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.
Contact:
Joseph J. Magliocco
+1 (502) 774-2300 x580
jmagliocco@michters.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
On The Tenth Anniversary of Its Debut, Michter's is Releasing Its US*1 Toasted Barrel Finish Bourbon Once Again
LOS ANGELES, Sept. 15, 2024 /PRNewswire/ -- To mark World First Aid Day on September 14th, themed "First Aid and Sports," Rhino Rescue, the renowned professional first aid brand, has proudly unveiled the Rhino Rescue First Aid Kit for Outdoor. Aimed at bolstering safety and providing professional first aid kits for outdoor sports enthusiasts, this series includes five specialized kits crafted to meet the unique demands of different outdoor scenarios.
Moreover, the brand has also unveiled the "Safety Pioneer" challenge to remind the public to always be prepared for the unexpected, in an initiative aimed at engaging outdoor sports enthusiasts to enhance their first aid awareness. This initiative also seeks to provide comprehensive protection for outdoor enthusiasts, ensuring their safety and well-being in all excursions.
Jenny Lee, CEO of Rhino Rescue, highlighted the company's strategy to broaden its product line, moving beyond traditional trauma kits for first responders to offerings tailored for everyday individuals engaged in outdoor activities. "Our extensive engagement with professional first responders over the last decade has underscored the necessity for tailored first aid solutions catering to civilians. These new product lines exemplify our brand's commitment to empowering a broader audience with crucial first aid expertise and capabilities as a proactive safeguard against unforeseen incidents," said Lee.
Details on New Product Lineup
The lineup is thoughtfully segmented into two series, each tailored to prioritize lightweight portability and efficient organization. The Rhino Rescue Ultralight First Aid Kit Series and the Rhino Rescue QuickFind First Aid Kit Series collectively offer five distinct products with different color options, catering to a diverse audience ranging from everyday hikers, runners, and cyclists to avid campers in need of specialized gear. The Ultralight series, crafted from Nylon 40D fabric, ensures a featherlight design, whereas the QuickFind series, constructed from Nylon 210D material, offers organized and transparent storage that allows users to quickly and easily locate their essentials.
The Ultralight series and the QuickFind series present diverse configurations, ranging from essential first aid items to comprehensive supplies, tailored to suit various outdoor situations.
Engagement Through 'Safety Pioneer' Challenge:
Coinciding with the product launch is the "Safety Pioneer" challenge inviting outdoor enthusiasts to share their personal emergency gear setups and upcoming adventure plans on social media. Participants should use the hashtags #RhinoRescue and #WorldFirstAidDay for a chance to win one of the ten new first aid kits from this expanded range. On September 20th, keep an eye on Rhino Rescue's official social media channels for the announcement of the competition winners. Stay tuned for the big reveal!
Based on the 2024 Outdoor Participation Trends Report, there has been a notable surge in outdoor activity enthusiasts, with a 4.1% rise in participants recorded in 2023, marking a groundbreaking total of around 175.8 million individuals—equivalent to roughly 57.3% of U.S. residents actively embracing the outdoors. Despite this flourishing engagement, recurring risks like sprained ankles and dehydration persist as common challenges. Thus, the lineup was born to address these prevalent outdoor hazards effectively.
At Rhino Rescue, the brand's mission is to ensure that everyone, from outdoor enthusiasts to first responders, has access to reliable and effective first aid products. The company is dedicated to empowering individuals to handle emergencies with confidence, no matter where they are.Exciting news awaits as their First Aid Kits for Outdoor are set to make their debut in mid-September, ensuring the public to always prepared for any adventure. For further details and updates, please visit https://rhinorescuestore.com/collections/outdoor.
Stay safe, stay prepared with Rhino Rescue.
Media Contact:
Name: Jonny Chen
E-mail: support@rhinorescuestore.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Rhino Rescue Marks World First Aid Day with Launch of Outdoor-Specific First Aid Kits
