Reeracoen's 2024 Survey Reveals Talent Retention Strategies in Vietnam's Growing Market

HO CHI MINH CITY and HANOI, Vietnam, Aug. 14, 2024 /PRNewswire/ -- Reeracoen Vietnam, the region's leading recruitment agency, has released a comprehensive survey titled "What Vietnamese Workers Want in 2024". Conducted in June and July 2024, the survey gathered insights from 105 Vietnamese workers, revealing their priorities, expectations for annual salary increases, and job change intentions. The survey results are crucial for businesses and policymakers as they navigate the delicate balance between employee expectations and economic sustainability in Vietnam's dynamic market.

Download the "What Vietnamese Workers Want in 2024" survey here.

Vietnam's economy remains one of the fastest growing in Asia, fueled by rapid industrialisation and a burgeoning middle class. In the first half of 2024, the country witnessed robust GDP growth, increased foreign direct investment (FDI), and a dynamic labour market. The General Statistics Office (GSO) forecasts a growth rate of 6-6.5 per cent for the year, in line with the government's target. The emphasis on digital transformation aligns with global trends, as Vietnam shifts from traditional agriculture to non-agricultural sectors such as manufacturing, services, and construction. The company has also seen increased demand for professionals in IT, marketing, consulting, and construction. To sustain economic growth and maintain global competitiveness, understanding Vietnamese worker preferences is crucial.

In June, Reeracoen Vietnam conducted a survey to find out "What Do Vietnamese Workers Want the Most?" The survey's findings indicate that a "Good Salary/Benefits" package is the top priority for 58.7% of respondents, followed by a "Professional Career Path" at 17.5%, "Four-day Workweeks" at 12.6%, and "Hybrid Working" at 11.6%.

Commenting on the survey results, Kosuke Soejima, General Director of Reeracoen Vietnam, said, "With 58.7% of Vietnamese workers prioritising a good salary and benefits package, it's clear that financial security is at the forefront of their concerns. As businesses, we must respond to these expectations while balancing the broader economic impacts, including inflation and competitiveness. This dynamic presents an opportunity for employers to innovate in their compensation and benefits strategies to attract and retain top talent in this vibrant market."

Meanwhile, the survey conducted in July revealed that most Vietnamese workers expect an annual pay rise of "More than 10%," reflecting their financial growth aspirations amidst inflation concerns. This underscores the need for the government and businesses to balance higher wage expectations with economic stability and competitiveness. Additionally, a significant portion of the workforce (64.8%) plans to change jobs within the next six months, indicating high job mobility and potential challenges for businesses in terms of employee retention and recruitment.

Sharing his insights, Masato Sekine, Branch Manager of Reeracoen Vietnam, stated, "Our survey reveals a significant trend towards job mobility. This high turnover rate underscores the need for businesses to focus on employee engagement and career development. By providing clear career paths and addressing the evolving needs of the workforce, companies can mitigate the costs and disruptions associated with high turnover. It's essential to create a work environment that not only meets financial expectations but also supports professional growth and work-life balance."

The survey findings provide a clear understanding of the current workforce landscape in Vietnam, enabling Reeracoen Vietnam to tailor their recruitment strategies and advisory services effectively. The survey's insights can also benefit:

Explore Reeracoen Vietnam's insights and expertise in recruitment by visiting https://www.reeracoen.com.vn/en/employers and connect through LinkedIn at https://www.linkedin.com/company/reeracoen-vietnam/. 

About Reeracoen Vietnam

Reeracoen Vietnam is one of Vietnam's leading recruitment agencies. We take pride in the solutions we provide to our partners, assisting job seekers in finding suitable employment and supporting business enterprises in talent acquisition. As part of the Neo Career group, Reeracoen pledges to deliver the same top-notch service quality across our ten offices in 6 Asian countries. For more information, visit https://www.reeracoen.com.vn.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Reeracoen's 2024 Survey Reveals Talent Retention Strategies in Vietnam's Growing Market

Reeracoen's 2024 Survey Reveals Talent Retention Strategies in Vietnam's Growing Market

RIYADH, Saudi Arabia, Sept. 16, 2024 /PRNewswire/ -- As the AFC Champions League Elite^TM is officially kicking off, TECNO, the Official Global Supporter of AFC Club Competitions, is delighted to unveil its #GoalTogether brand campaign in Saudi Arabia. This campaign aims to encourage Saudi Arabian consumers to never stop striving for their dreams and goals, while celebrate the exciting event together with them. 

The campaign kicked off with an exhilarating brand manifesto, "Goal Together", which artistically weaves together the intensity of AFC Champions League Elite^TM matches with the lively rhythm of daily passions in Saudi Arabia. The brand film crafts a resonant narrative that draws a powerful parallel between the competitive drive in sports and the individual quests of Saudi consumers and the beautiful ambition of all Saudi Arabia's youth for future. Not only does it blend the two realms of the stadium and everyday life, but it also communicates the spirit of Saudi people and the nation: It's our ambition that drives us towards success on the field, as a nation or as an innovator. The film captures a spectrum of Saudi individuals—ranging from innovators pushing the boundaries of advancement, to young gamers passionate about their craft, and women breaking barriers in their lives—who, despite their diversity, are united in their pursuit.

In recent years, with Vision 2030, Saudi Arabia's economy has experienced a transformation through income diversification, resulting in an enhancement of its economic strength and international standing. This achievement is derived from the relentless drive and progressive spirit of the Saudi people, who have consistently endeavored for progress across various fields—be it sports, education, professional domains, or on the global stage. In tandem with these developments, consumer confidence and national pride are experiencing a significant upward trajectory. Whether it is the power of women or the enthusiasm of young people, everyone can feel this upward vibrancy and strength.

"We deeply understand the relentless and ambitious spirit of Saudi consumers in their approach to progress," said Laury Bai, chief marketing officer of TECNO, "We aspire for this campaign to serve as a bridge, capturing the relentless pursuit of triumph to provide local consumers with a deeper insight into TECNO's brand ethos and its alignment with the prevailing spirit and aspirations of modern Saudi Arabia."

The #GoalTogether brand campaign serves as a natural progression of TECNO's "Stop at Nothing" brand ethos, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of excellence. Guided by the brand ethos, TECNO has rolled out a range of activities in emerging markets like India, the Philippines, and Turkey, aimed at inspiring young consumers to celebrate the diverse aspects of life. The consistent execution of these motivational campaigns underscores TECNO's position as a trailblazer in the tech industry and, more importantly, as a beacon of inspiration and support for the aspirations of young consumers worldwide.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems, and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TECNO Launches #GoalTogether Campaign to Celebrate Saudi Arabia Youth's Unstoppable Pride and Ambition