TUMI UNVEILS FALL 2024 VOYAGEUR LEATHER AND 19 DEGREE FRAME COLLECTIONS WITH CAMPAIGN STARRING GLOBAL BRAND AMBASSADOR MUN KA YOUNG

The esteemed actress and TUMI ambassador returns for her second campaign that highlights how TUMI bags complement and elevate her busy lifestyle

SEOUL, South Korea, Aug. 14, 2024 /PRNewswire/ -- Today, international travel and lifestyle brand TUMI debuts the Voyageur Leather and TUMI 19 Degree Frame collections, stunning new iterations of two of the brand's most beloved collections. To celebrate these new Fall 2024 pieces, TUMI tapped global ambassador, esteemed South Korean actress Mun Ka Young, to star in an immersive campaign that transports viewers onto the streets of Seoul for a day in her life with TUMI by her side.

In this dynamic campaign, TUMI reintroduces a luxurious, fashion-forward spin on its iconic Voyageur collection made with high-quality rich leather. Each piece is meticulously crafted with functionality and style in mind—including the new TUMI "T" logo hardware—balancing the brand's signature elevation and innovation with timeless, minimalist allure. The Voyageur Leather collection features backpacks, totes, shoulder bags and crossbodies. Brand-new to the collection is the Mini Train Case Crossbody, which comes in three sizes. Designed with the modern woman in mind, the Mini Train Case Crossbody redefines fashion functionality with versatility that perfects every journey—from international trips to stylish nights out. The collection comes in classic Black with Gold or Gunmetal hardware, along with Pewter Metallic with Gunmetal hardware, a festive offering for the holiday season, with prices ranging from $250-$750 USD. 

TUMI is also expanding its travel offerings this Fall with the introduction of TUMI 19 Degree Frame, an innovative take on the brand's hallmark 19 Degree collection. TUMI 19 Degree Frame was designed to meet the modern traveler's needs with integrated frame latches to keep contents secure, retractable handles for ease of use, and TUMI's signature smooth, quiet transport wheels. The exterior features the iconic fluid contours that have become a staple of the 19 Degree design language. The interior features tie-down straps and mesh zip pockets for ultimate organization, making it easier than ever to flawlessly depart on the journey of a lifetime. Available in Black Texture and Pearl Grey Texture colorways and four durable sizes ranging from carry-ons to packing cases, this collection caters to diverse travel needs with unparalleled functionality and a timeless aesthetic. Prices range from $895 to $1,195 USD.

"This season represents our continued push forward for TUMI, as we're expanding further into women's lifestyle and evolving our travel experiences to create a more flawless, timeless and innovative product assortment," said Victor Sanz, Global Creative Director at TUMI. "As one of our treasured global brand ambassadors, Ka Young perfectly embodies the stylish and on-the-go TUMI woman."

The brand is bringing these launches to life with a visually stunning campaign starring Mun set in the colorful, bustling streets of Seoul. To add richness and authenticity to the campaign, TUMI tapped South Korean creatives, director Taejong Song and renowned photographer Kim Hee June. Song and Kim blend street-style photography with dynamic film techniques to immerse viewers in Mun's daily commute, all while capturing the vibrant energy and urban architecture of Seoul. With shots that subtly spotlight key product features—from the smooth, gliding wheels of the TUMI 19 Degree Frame to the stylish functionality of the Voyageur Vail Tote—the film offers viewers a look at how TUMI products bring style, organization and excitement to everyday life.

"I was personally so excited for this campaign to be shot in Seoul, South Korea, the place I call home," said actress, Mun Ka Young. "TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish."

You can now shop the Voyageur and 19 Degree Frame collections at TUMI.com and TUMI stores worldwide. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.

About TUMI 
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2024 Tumi, Inc.

TUMI Media Contacts
Alexandra Gillis
TUMI
alexandra.gillis@tumi.com

Hailey Hauldren
SHADOW
hhauldren@weareshadow.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TUMI UNVEILS FALL 2024 VOYAGEUR LEATHER AND 19 DEGREE FRAME COLLECTIONS WITH CAMPAIGN STARRING GLOBAL BRAND AMBASSADOR MUN KA YOUNG

TUMI UNVEILS FALL 2024 VOYAGEUR LEATHER AND 19 DEGREE FRAME COLLECTIONS WITH CAMPAIGN STARRING GLOBAL BRAND AMBASSADOR MUN KA YOUNG

PARIS, Sept. 16, 2024 /PRNewswire/ -- Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house's 50^th anniversary including the making of the Spring/Summer 2024 runway show by Casey Cadwallader.

Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, Mugler is more than a house - it's a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.

This autumn, the French fashion house prepares to enthrall with Inside the Dream: Mugler, an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house's 50th anniversary.

The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director Casey Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.

The narrative is a celebration of a visionary heritage, exploring half a century of firsts - from Manfred Thierry Mugler's revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader's spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya's show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d'hiver' collection for the premier of Dune 2, capturing the electrifying essence of Mugler's impact on the world's red carpets.

"50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations." Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.

Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, Law Roach, as well as key insiders such as Casey Cadwallader – Fashion Creative Director, Cyril Chapuy - L'Oréal Luxe President , Danièle Lahana-Aidenbaum - Global Brand President Mugler Fashion & Fragrances, Olivier Cresp - Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.

Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25^th and soon worldwide on selected platforms including Prime Video.

Oanna Lepron - Oanna.LEPRON@loreal.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY