KUALA LUMPUR, Malaysia, Aug. 14, 2024 /PRNewswire/ -- On August 10th, MINISO, the renowned global lifestyle brand, proudly announces a new milestone by receiving the title of "Most Intellectual Property Rights Merchandise" in the Malaysia Book of Records, featuring an impressive 4,616 new products of 86 IPs. This achievement highlights MINISO's extensive range of products officially licensed by well-known IPs, encompassing electronics, packaging, accessories, toys, beauty items, household goods, toiletries, and fragrances.
To inspire Malaysians and brands in Malaysia to push the limits and strive for excellence continuously, the Malaysian Book of Records has served as the official record keeper of all things extraordinary Malaysia since its inception in 1995.
Malaysian consumers have shown great enthusiasm for unique IP products. Popular IPs in the Malaysian market include Barbie, Disney, Zanmang Loopy, BT21, Snoopy, and Minions. Related IP products such as plush toys, blind boxes, perfumes, and cups are highly sought after. Since 2023, MINISO has brought products officially licensed by more than 70 IPs to the Malaysian market. On average, MINISO Malaysia introduces over 1,000 new SKUs each month, maintaining a total volume of approximately 20,000 items.
The official certificate that certifies MINISO Malaysia's new achievements was presented to Christopher Wong D.J.N, MBOR, CEO of MINISO Malaysia at MINISO's Zanmang Loopy-themed IP collection store at Pavilion Kuala Lumpur, Malaysia's Premier Shopping Destination. The newly opened Zanmang Loopy-themed IP collection store at Pavilion Kuala Lumpur also features a comprehensive IP series and offers adorable Loopy decorations.
"MINISO's philosophy, known as the 'Joy Philosophy,' centres on the idea of interest-driven consumption, a concept introduced by the founder and CEO, Mr. Ye Guofu, in 2020. Intellectual Property (IP) plays a crucial role in delivering emotional value to our customers. By forming strategic partnerships with globally renowned IPs, we have made our products more appealing to younger audiences and enhanced our competitiveness in the market. This approach has also significantly bolstered our global brand potential," said Bella Tu, Vice President and General Manager of MINISO Overseas Directly Operated Markets.
MINISO is committed to becoming the world's leading IP design retail group, with more than 1,400 suppliers in China and partnerships with nearly 100 IP licensors worldwide, including Disney, Zanmang Loopy, Barbie, Sanrio, and Minions.
The IP strategy not only enhances MINISO's brand influence but also encourages the entire industry to focus on the protection of intellectual property rights. As a record holder, MINISO will continue to bring more co-branded IPs and IP-themed products to Malaysian consumers, along with more IP collection stores to meet market demand.
For more information, please visit
https://www.facebook.com/minisomalaysia/
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MINISO Gets into Malaysian Book of Records for Having Most Intellectual Property (IP) Rights Merchandise
MINISO Gets into Malaysian Book of Records for Having Most Intellectual Property (IP) Rights Merchandise
LONDON, Oct. 8, 2024 /PRNewswire/ -- State of the art AI glasses to help people with dementia navigate their environment and a smartwatch that learns daily routines are among five groundbreaking technologies awarded £300,000 as a finalist in the £4.4m Longitude Prize on Dementia.
It is rewarding the creation of new assistive technologies that use AI to transform how people live with dementia after a diagnosis so that they can maintain their independence for as long as possible.
The global challenge prize is funded by Alzheimer's Society and Innovate UK and delivered by Challenge Works (part of Nesta).
One in three people born in the UK today will develop dementia in their lifetime, with around a million people in the UK living with a form of dementia now. This is projected to rise to 1.4 million people by 2040.
The five finalists, who were announced today in the UK on BBC One's The One Show, will each receive £300,000 to develop their technologies in the next 15 months. The finalists are:
Dr James Brown, CEO of Supersense Technologies said: "A few years ago, I was volunteering with a charity supporting people who had just received a dementia diagnosis. At almost every house we visited there would be a drawer full of unused gadgets – fall-detection watches or pendants, AI speakers – great tech but clearly not being used by the people it was designed for.
"As an engineer and researcher with a decade of experience in developing sensor technology, I knew that there was far better, unintrusive technology that could help people with dementia or mild cognitive impairment to live safely in their own homes for longer, and to help families know that their loved one is safe and well. Our system is specifically designed to maintain a person's privacy and autonomy, while identifying new behavioural patterns as soon as they develop, so that loved ones or carers can provide support at the right time, all with the aim of helping people to stay independent in their homes for longer."
Kate Lee, CEO of Alzheimer's Society said: "Currently, around one million people in the UK live with dementia, a figure projected to rise to 1.4 million by 2040. AI presents exciting opportunities to help those with dementia stay active and independent, enabling them to remain in their own homes for as long as possible. By harnessing the power of technology, we can support memory recall and assist individuals in maintaining their daily routines. The five finalists of the Longitude Prize on Dementia are tackling these challenges in innovative and diverse ways. I look forward to seeing how their technologies evolve over the next year."
Dr Jennifer Bute was diagnosed with young-onset Alzheimer's disease in 2009 at the age of 63, leading to her retiring early from her career as a GP. She adds: "Research suggests that remaining independent, whether in your own home or a place where extra help is available, is one of the best contributors to slowing the progression of Alzheimer's disease. As a daily user of technology to help manage my finances, medications – even my home lighting – it's really encouraging to see the breadth of new tools and services being developed to support independent living."
Tris Dyson, Managing Director at Challenge Works said: "The Longitude Prize on Dementia was launched to help meet the urgent need for intuitive, AI technologies that could support independent living for people with dementia. Last year we saw some incredible ideas come through the 24 semi-finalist entries and it was a challenge for the judges to select the five finalists announced today. This announcement proves the critical role innovation, and challenge prizes, have to play in helping to solve some of the biggest challenges of our time."
Stella Peace, interim Executive Chair, Innovate UK said: "Dementia's impact is devastating for those who develop the condition and for their loved ones. There is much we can do to ensure that those with dementia continue to live fulfilling lives. Technology has a great role to play and the projects for which we have announced funding today have the potential to truly change lives for the better."
In addition to the financial reward, non-financial support has been funded to provide innovators with crucial insight and expertise until the end of 2025. The support includes access to potential product users, mentorship, and expert advice on technical and business aspects of the innovation to ensure products are scalable. It will also facilitate knowledge sharing between participants. All teams will be working with people with lived experience to ensure solutions are fully co-created.
In early 2026, one winner will receive a prize pot of £1 million, following a judging process with the international Judging Panel and Lived Experience Advisory Panel. For more information on the finalists and prize, please visit dementia.longitudeprize.org.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
High tech specs and adapted World Cup pitch sensors awarded share of £1.5m as finalists in Longitude Prize on Dementia
