WASHINGTON (AP) — Kamala Harris' presidential campaign is launching a $90 million advertising effort over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump.
The media buy marks her campaign's largest-yet investment in messaging to voters with just 2 1/2 months until Election Day in November. It comes on the heels of a $50 million worth of ads booked last month shortly after Harris replaced President Joe Biden at the top of the party's ticket.
Harris' campaign is buoyed by a rush of fundraising since the switch, and is now moving to spend the money in an effort to counter what had been overwhelming spending by Trump and his allies in the days after Biden dropped out.
Harris' team said the ad campaign will focus on the vice president's personal narrative, her career as a prosecutor in California, her commitment to standing up to powerful interests, and a contrast with what it termed Trump's “dangerous, extreme agenda.”
The ad buy will reach seven battleground states — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin — and expand the Harris' team spending to smaller markets they have not yet reached, such as Marquette, Wisconsin and Erie, Pennsylvania. The campaign said it is targeting its spending at programs watched by the voters they are looking to motivate to the polls, including “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta” and “The Simpsons.”
Harris' campaign said it raised $310 million in July and entered August with $377 million on hand.
The campaign's principal deputy manager, Quentin Fulks, said the more that voters learn about Harris, the more they will come to understand that she “is the only candidate fit to lead our country over the next four years.”
The campaign intends for the spending to help “break through a crowded media environment early and make clear the choice and stakes of this election for the voters who will decide it,” Fulks said.
The Harris campaign and groups aligned with Democrats have aired nearly $110 million in television and digital ads so far this month, according to data from media tracking firm AdImpact. Trump and Republican-allied groups by comparison have spent nearly $73 million.
The Harris campaign is responsible for $31.3 million of that spending. Trump’s campaign has spent $20.3 million so far.
But Republican allies so far have committed far more money to ads through the end of the month, with $83.6 million planned so far. Harris and her allies have $25.8 million committed. The figures don't include the latest Harris campaign announcement.
Democratic presidential nominee Vice President Kamala Harris speaks at a campaign rally, Saturday, Aug. 10, 2024, in Las Vegas. (AP Photo/Julia Nikhinson)
MADRID (AP) — With two goals in less than 10 minutes, Lamine Yamal led Barcelona to its fifth straight victory at the start of the Spanish league season.
The teenager's double, plus second-half goals by Dani Olmo and Pedri, gave Barcelona a commanding 4-1 win at Catalan rival Girona on Sunday, keeping its lead over Real Madrid at four points.
Madrid won at Real Sociedad on Saturday with goals from Kylian Mbappé and Vinícius Júnior. Villarreal was the other team four points back after winning 2-1 at Mallorca on Saturday.
Yamal's goals on Sunday were his second and third of the season. The 17-year-old Spain international opened the scoring after stealing the ball from a defender and sending a close-range shot into the net in the 30th minute. He scored again in the 37th after picking up a loose ball inside the area.
Olmo's third goal since joining Barcelona this season came from a tight angle in the 47th, and Pedri sealed the easy victory with a goal from inside the area in the 64th.
Cristhian Stuani scored Girona's lone goal in the 80th.
The hosts were initially awarded a penalty kick for a handball inside the area just before halftime, with Barcelona leading 2-0, but the call was reversed by video review.
Barcelona played with 10 men from the 87th after Ferran Torres was sent off for a hard foul on an opponent.
Girona, a surprise third-place finisher last season, won both league games against Barcelona last season.
Earlier Sunday, Celta Vigo beat Valladolid 3-1 at home for its first win after two consecutive losses. It was the fourth straight game without a win for Valladolid after it opened with a victory at Espanyol. It lost three of its next four games.
AP soccer: https://apnews.com/hub/soccer
Barcelona's Lamine Yamal, centre, celebrates with his teammates after scoring his side's second goal during the Spanish La Liga soccer match between Girona and Barcelona at the Montilivi stadium in Girona, Spain, Sunday, Sept. 15, 2024. (AP Photo/Joan Monfort)
Barcelona's Lamine Yamal, right, celebrates with his teammates after scoring his side's second goal during the Spanish La Liga soccer match between Girona and Barcelona at the Montilivi stadium in Girona, Spain, Sunday, Sept. 15, 2024. (AP Photo/Joan Monfort)
Barcelona's Lamine Yamal, right, celebrates with his teammate Marc Casado after scoring his side's second goal during the Spanish La Liga soccer match between Girona and Barcelona at the Montilivi stadium in Girona, Spain, Sunday, Sept. 15, 2024. (AP Photo/Joan Monfort)
Barcelona's Lamine Yamal, centre, celebrates with his teammates after scoring his side's opening goal during the Spanish La Liga soccer match between Girona and Barcelona at the Montilivi stadium in Girona, Spain, Sunday, Sept. 15, 2024. (AP Photo/Joan Monfort)
Barcelona's Lamine Yamal, second left, celebrates with his teammates after scoring his side's opening goal during the Spanish La Liga soccer match between Girona and Barcelona at the Montilivi stadium in Girona, Spain, Sunday, Sept. 15, 2024. (AP Photo/Joan Monfort)
Barcelona's Lamine Yamal, right, celebrates with his teammate after scoring his side's opening goal during the Spanish La Liga soccer match between Girona and Barcelona at the Montilivi stadium in Girona, Spain, Sunday, Sept. 15, 2024. (AP Photo/Joan Monfort)
Barcelona's Lamine Yamal, covered by his teammates, celebrates after scoring his side's opening goal during the Spanish La Liga soccer match between Girona and Barcelona at the Montilivi stadium in Girona, Spain, Sunday, Sept. 15, 2024. (AP Photo/Joan Monfort)
Barcelona's Lamine Yamal, centre, scores his side's opening goal during the Spanish La Liga soccer match between Girona and Barcelona at the Montilivi stadium in Girona, Spain, Sunday, Sept. 15, 2024. (AP Photo/Joan Monfort)
