TAILG Vietnam Smart Manufacturing Base Officially Commences Production, Accelerating Global Expansion

MY HAO, Vietnam, Aug. 14, 2024 /PRNewswire/ -- TAILG, a leading electric two-wheeler company, has officially commenced production on its 10th global smart manufacturing base in Hung Yen Province, Vietnam. The base spans 40,000 square meters and has an annual production capacity of 350,000 units. With the first batch of "Made in Vietnam" TAILG long-range electric vehicles having rolled off the production line, TAILG will use its Vietnam base as a hub to expand operations across Southeast Asia and accelerate its global expansion.

Vietnam Base to Lead the Way in Global Expansion Drive

As global electrification speeds up, electric vehicle demand drives trade growth. In 2023, TAILG advanced its globalization strategy, targeting Southeast Asia with Vietnam and Indonesia as key benchmark markets.

On August 12, TAILG Vietnam Smart Manufacturing Base successfully began production. Local government officials from Hung Yen Province attached great importance to the event and attended upon invitation. They expressed strong support for TAILG's development in Vietnam.

Pham Xuan Khoa, Section Chief of the Investment Department at the Hung Yen Industrial Zone Management Committee, along with senior leaders of TAILG Group, led the ribbon-cutting ceremony for the base. Over 300 strategic dealer partners and supply chain partners were present to witness the event.

Currently, the electrification rate of two-wheelers in Vietnam is only 9%. With the support of policies such as "motorcycle restrictions" and "fuel to electricity" transition, it is expected that value of the electric two-wheeler market in Vietnam will exceed 8 billion US dollars by 2025.

Sun Muchai, Senior Vice President of TAILG Group, stated that as a strategic partner of the UN Environment Programme in e-mobility and the Belt and Road Initiative, TAILG has been collaborating with the UNEP to promote e-mobility projects across multiple countries and regions. In 2022, TAILG successfully launched a project in Vietnam.

"My Hao's favorable location, convenient transportation, and well-developed industrial park make it an ideal choice for our expansion in Vietnam and lay a crucial foundation for our presence in Southeast Asia," said Sun.

Chen Yingsheng, Vice President of TAILG Group and President of the Overseas Division, also stated that TAILG will develop a localized and empowering marketing model in Vietnam to drive comprehensive growth in Southeast Asia, especially in the Vietnamese market, and to advance the vision of creating another TAILG overseas.

The 10th Global Factory Commences Production

As the pioneer of long-range electric two-wheelers in the world, TAILG has over 20 years of experience in e-mobility. TAILG has obtained more than 1,000 national patents and has participated in the formulation of industry standards many times.

As TAILG's 10th R&D and manufacturing base in the world, the base in Vietnam covers an area of 40,000 square meters. It integrates technology research and development, intelligent manufacturing, sales, and after-sales service, with an annual design capacity of 350,000 vehicles. It provides local consumers and distribution partners with stable quality assurance and comprehensive after-sales service.

After production begins, TAILG will collaborate with channel partners and industry players to focus on long-range electric vehicles and drive the dynamic growth of Vietnam's electric two-wheeler market.

Xiao Tianbao, Director of the Vietnam Division of TAILG's Overseas Business, announced a three-year strategic plan and signed cooperation agreements with the first batch of strategic clients.

The plan aims to create a win-win platform through a "5+N" empowerment system and strategic support across four key dimensions: branding, products, manufacturing, and channels.

As the UN e-mobility partner, TAILG will continue to provide high-quality products and services to the Vietnam and Southeast Asia markets. It will also actively promote public welfare projects, bringing China's experience and achievements in clean energy transportation to the country.

About TAILG

TAILG Group was established in Shenzhen, China in 2003. TAILG has evolved into a diversified corporation integrating the R&D, production, sales, sharing, and charging & battery swapping of electric two and three-wheelers with comprehensive industry chains. It has established 10 overseas R&D and manufacturing bases worldwide, with an annual production capacity exceeding 15 million units, more than 35,000 stores worldwide and selling to more than 90 countries and regions, enjoying widespread popularity.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TAILG Vietnam Smart Manufacturing Base Officially Commences Production, Accelerating Global Expansion

TAILG Vietnam Smart Manufacturing Base Officially Commences Production, Accelerating Global Expansion

NEW YORK, Sept. 14, 2024 /PRNewswire/ -- International menswear brand Coofandy and women's sleepwear label Ekouaer made a bold entrance at New York Fashion Week with their much-anticipated runway debut at the landmark Cipriani building, 25 Broadway. As e-commerce leaders in their respective categories, each brand is marking this milestone as the start of an exciting new phase of growth, with Ekouaer poised to surpass $250 million in revenue and Coofandy projected to break $300 million this year.

"Coming to New York Fashion Week jumpstarts our branding efforts and marks a new chapter for both brands," said Oliver Chen, founder of Coofandy and Ekouaer, underscoring the importance of this debut in solidifying their market presence.

To celebrate their debut, supermodels Sean O'Pry and Helena Christensen returned to the runway, with O'Pry opening for Coofandy and Christensen for Ekouaer in their only NYFW appearances this season. The presence of these iconic figures, paired with curated styling from top industry experts Charlie Ward and Matthew Mazur, positioned the brands as premium yet accessible, blending aspirational fashion with real-world versatility.

Coofandy: Jet-Setting Sophistication

With its roots in accessible menswear, Coofandy has expanded beyond business shirts and suits to include casual knitwear and beachwear, achieving $200 million in revenue by 2023. At NYFW, Coofandy unveiled 40 diverse looks, embodying a jet-setting cosmopolitan sophisticate. From sleek suiting to casual summer looks, the collection reflected effortless nonchalance with an intentional edge.

My overall goal was to show the wide range of Coofandy's offerings, said stylist Charlie Ward. "We wanted to highlight classic tailoring while also showcasing more casual or beach-ready looks. From start to finish, it was about versatility—pieces that could elevate any wardrobe while being easy to wear."

Sean O'Pry, dressed in a sharp white tuxedo jacket to close the show, perfectly captured Coofandy's modern elegance. "Sean is always a joy to dress because he understands what the clothes are trying to say. It was an obvious choice to have him open and close the show,"** Ward added.

Rafael Miller, one of the next-gen models, offered a fresh perspective. "What I love about Coofandy is the versatility it offers. From sharp tailoring to more relaxed looks, each piece makes you feel prepared for anything, and that's the kind of confidence I look for in a brand," Miller noted, embodying Coofandy's balance of sophistication and ease.

Ekouaer: Effortless Chic for Every Occasion

Ekouaer, known for its stylish sleepwear, made its mark with 20 womenswear looks that transition effortlessly from day to night. Drawing inspiration from the off-duty city girl in the Riviera, the collection blended playful elements like flip flops and wide-leg jeans with luxurious textures of silk and satin.

"Helena was a dream to work with," said stylist Matthew Mazur."She knew exactly what she wanted, and we elevated her look with bold accessories like a lace catsuit, a standout piece made exclusively for her."  Christensen, dressed in a layered silk PJ set over a lace bodysuit, captured the spirit of the Ekouaer woman—effortless, chic, and confident. "It was all about taking something cozy and giving it a bold twist," Christensen said.

Mazur further explained the vision behind the collection: "I wanted to explore how sleepwear and loungewear could transition into daywear, making the pieces versatile, no fuss, and chic. It's about blending comfort with style in a way that feels natural."

To ensure a successful and seamless New York Fashion Week show, the brands partnered with China Fashion Collective, a New York-based agency known for high-profile fashion shows and helping international brands break into the US market.  "The vision was to showcase not only the premium nature of the brands but also their accessibility, but also highlighting their versatility in everyday wear," said Yuhan Liu, former award-winning journalist and Co-Founder of China Fashion Collective, who led the NYFW production effort.

Chen also noted this NYFW debut is a key moment for both brands as they continue to explore new avenues beyond e-commerce, emphasizing the strategic importance of the show for their future market expansion.

For PR inquiry, please contact China Fashion Collective 
Email: claire@chinafashioncollective.com  
           yuhan@chinafashioncollective.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy

Iconic Supermodels Helena Christensen and Sean O'Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy