CHIVAS REGAL SCORES BIG WITH MULTI-YEAR GLOBAL ARSENAL PARTNERSHIP

LONDON, Aug. 15, 2024 /PRNewswire/ -- Luxury Scotch whisky Chivas Regal and iconic global football club, Arsenal, have today announced a new multi-year partnership, emphasising their commitment to championing community, progressing culture, and celebrating collective success. Chivas Regal will become the club's first Official Whisky Partner ahead of the 2024/25 season, supporting Arsenal's men's and women's teams.

The partnership will celebrate both brands' shared ambition for success and commitment to their communities around the world. It will take supporters behind the scenes through exclusive content and global live experiences featuring men's and women's first team players, celebrity supporters, creators, and club legends. Chivas is also set to elevate the matchday experience for supporters at Emirates Stadium by launching a new Chivas Regal bar within Dial Square. The bar will tap into football culture with a curated selection of classic, and exclusive to the Emirates, Chivas Highball serves.

To kick off the partnership in style, and celebrate the season's opening match, Chivas Regal has teamed up with a selection of local Arsenal pubs including the newly reopened The Drayton Park to buy spirited Gooners a round of Chivas Highballs, ahead of Saturday's match against Wolves. Chivas and Arsenal will also be celebrating the first Arsenal Women's game at their main home of Emirates Stadium, by bringing their Chivas Highball giveaway to their first match on 22nd September against Manchester City Women.

Nick Blacknell, Chivas Global Marketing Director commented: "Our partnership with Arsenal goes beyond whisky and football; it's about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch. The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world. We can't wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday."

Juliet Slot, Chief Commercial Officer at Arsenal said: "We're proud to welcome Chivas Regal to our family of partners. It's a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition. We're excited to work together to better serve our supporters and bring our communities from around the world closer to our club."

Football has been an integral part of the Chivas Regal story since 2018, and today it showcases an unwavering support for the beautiful game, and the community who come together to make it what it is. From club partnerships spanning major league and grassroots level, to global high-energy events crossing continents and uniting footballers, content creators, talent, and fans in unforgettable experiences. In 2021, Chivas launched its innovative 'Regal FC' digital platform which gives fans exclusive, behind-the-scenes content from some of the biggest names in football – from players and presenters to DJs and designers. Chivas' dedication to football has not only raised the game but also fostered a vibrant, global community of passionate fans.

Scotland, the home of Chivas Regal, also played a role in the creation of the club, with Dial Square Football Club founded in October 1886 by Scotsman, David Danskin, as well as being the first captain of the side. Arsenal legend George Graham also heralded from Scotland, leading the club to a multitude of honours as both player and manager.

Chivas Regal continues to bring innovation and excitement to the world of football, seamlessly blending sport, culture, and lifestyle. Supporters can keep up to date with the new partnership by following @ChivasRegal Instagram or visiting Chivas.com. 

About Chivas 
Chivas Regal is the original luxury blended Scotch whisky. Launched in 1909, Chivas has been integral to the growth of the Scotch whisky category worldwide – selling more than 4.5 million 9L cases every year.

Chivas believes in the power of blending in life, as well as in Scotch. In celebrating the next generation of whisky drinkers who elevate themselves and those around them to forge new paths to success - which is why Chivas' ethos is 'I Rise, We Rise', a nod to the importance of hard work, community and ripping up the rule book. These values were instilled by founding brothers James and John Chivas who pioneered the art of whisky blending in 19th century Scotland and became pillars of the community due to their tireless work ethic, hustle, and drive. This energy can be seen today as Chivas continues this vision of blending success with generosity to elevate the lives of others whether that is through shining a light on grassroots communities through Regal FC or supporting the next generation of creative entrepreneurs who are driving positive change across culture through New Regals platforms.

Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today. The Chivas range blends timeless classics with modern innovation and includes: Chivas 12, Chivas Extra 13, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25, and Chivas Regal The Icon

Chivas. I Rise, We Rise.
www.Chivas.com 

About Arsenal Football Club
Arsenal Football Club was born when a group of workers at Dial Square armaments factory in Woolwich, notably exiled Scotsman David Danskin and Jack Humble, decided to form a football team to break the monotony of factory life. Since that Dial Square team played its first match against Eastern Wanderers in 1886, Arsenal has gone on to become one of London's most successful football clubs and one of the most famous names in modern football with millions of passionate supporters worldwide. Steeped in history and tradition, Arsenal Football Club has thrived on a courageous spirit that has existed throughout its 136 years in existence. While society and football may have changed during this time, Arsenal has always served to create a sense of community for people in north London, across the UK and around the world.

Please see here for more information about Arsenal.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CHIVAS REGAL SCORES BIG WITH MULTI-YEAR GLOBAL ARSENAL PARTNERSHIP

LONDON, Oct. 8, 2024 /PRNewswire/ -- State of the art AI glasses to help people with dementia navigate their environment and a smartwatch that learns daily routines are among five groundbreaking technologies awarded £300,000 as a finalist in the £4.4m Longitude Prize on Dementia.

It is rewarding the creation of new assistive technologies that use AI to transform how people live with dementia after a diagnosis so that they can maintain their independence for as long as possible.

The global challenge prize is funded by Alzheimer's Society and Innovate UK and delivered by Challenge Works (part of Nesta).

One in three people born in the UK today will develop dementia in their lifetime, with around a million people in the UK living with a form of dementia now. This is projected to rise to 1.4 million people by 2040.

The five finalists, who were announced today in the UK on BBC One's The One Show, will each receive £300,000 to develop their technologies in the next 15 months. The finalists are:

Dr James Brown, CEO of Supersense Technologies said: "A few years ago, I was volunteering with a charity supporting people who had just received a dementia diagnosis. At almost every house we visited there would be a drawer full of unused gadgets – fall-detection watches or pendants, AI speakers – great tech but clearly not being used by the people it was designed for.

"As an engineer and researcher with a decade of experience in developing sensor technology, I knew that there was far better, unintrusive technology that could help people with dementia or mild cognitive impairment to live safely in their own homes for longer, and to help families know that their loved one is safe and well. Our system is specifically designed to maintain a person's privacy and autonomy, while identifying new behavioural patterns as soon as they develop, so that loved ones or carers can provide support at the right time, all with the aim of helping people to stay independent in their homes for longer."

Kate Lee, CEO of Alzheimer's Society said: "Currently, around one million people in the UK live with dementia, a figure projected to rise to 1.4 million by 2040. AI presents exciting opportunities to help those with dementia stay active and independent, enabling them to remain in their own homes for as long as possible. By harnessing the power of technology, we can support memory recall and assist individuals in maintaining their daily routines. The five finalists of the Longitude Prize on Dementia are tackling these challenges in innovative and diverse ways. I look forward to seeing how their technologies evolve over the next year."

Dr Jennifer Bute was diagnosed with young-onset Alzheimer's disease in 2009 at the age of 63, leading to her retiring early from her career as a GP. She adds: "Research suggests that remaining independent, whether in your own home or a place where extra help is available, is one of the best contributors to slowing the progression of Alzheimer's disease. As a daily user of technology to help manage my finances, medications – even my home lighting – it's really encouraging to see the breadth of new tools and services being developed to support independent living."

Tris Dyson, Managing Director at Challenge Works said: "The Longitude Prize on Dementia was launched to help meet the urgent need for intuitive, AI technologies that could support independent living for people with dementia. Last year we saw some incredible ideas come through the 24 semi-finalist entries and it was a challenge for the judges to select the five finalists announced today. This announcement proves the critical role innovation, and challenge prizes, have to play in helping to solve some of the biggest challenges of our time."

Stella Peace, interim Executive Chair, Innovate UK said: "Dementia's impact is devastating for those who develop the condition and for their loved ones. There is much we can do to ensure that those with dementia continue to live fulfilling lives. Technology has a great role to play and the projects for which we have announced funding today have the potential to truly change lives for the better."

In addition to the financial reward, non-financial support has been funded to provide innovators with crucial insight and expertise until the end of 2025. The support includes access to potential product users, mentorship, and expert advice on technical and business aspects of the innovation to ensure products are scalable. It will also facilitate knowledge sharing between participants. All teams will be working with people with lived experience to ensure solutions are fully co-created.

In early 2026, one winner will receive a prize pot of £1 million, following a judging process with the international Judging Panel and Lived Experience Advisory Panel. For more information on the finalists and prize, please visit dementia.longitudeprize.org.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

High tech specs and adapted World Cup pitch sensors awarded share of £1.5m as finalists in Longitude Prize on Dementia