Skip to Content Facebook Feature Image

POP MART and Samsung's First Overseas Collaboration: CRYBABY Exclusive Gift Box Ignites in Thailand

Business

POP MART and Samsung's First Overseas Collaboration: CRYBABY Exclusive Gift Box Ignites in Thailand
Business

Business

POP MART and Samsung's First Overseas Collaboration: CRYBABY Exclusive Gift Box Ignites in Thailand

2024-08-19 21:00 Last Updated At:21:15

BEIJING, Aug. 19, 2024 /PRNewswire/ -- As POP MART continues its global expansion, the brand is exploring new opportunities for its IPs in international markets.

This summer, POP MART's CRYBABY has teamed up with the Samsung Galaxy Z Flip6 series to launch the exclusive "Cry Me a Galaxy" limited-edition gift box, making its debut in Thailand. This collaboration seamlessly merges technology with pop culture, representing POP MART's first successful overseas licensing venture and marking a significant milestone in the brand's global expansion.

The limited-edition gift box features space-themed blue packaging, highlighting CRYBABY character SAMMY dressed as an astronaut. This unique fusion of technology and pop culture promises fans an exceptional unboxing experience. To further celebrate this partnership, a CRYBABY-themed train has been introduced in Bangkok, attracting numerous fans to engage and share their experiences. This vibrant event not only brightened Bangkok's streets but also deepened POP MART's connection with its fans, naturally amplifying its presence in Thailand and laying a robust foundation for further growth in the region.

Kevin Zhang, Head of POP MART International Strategic Partnerships, commented, "This collaboration showcases the global appeal of POP MART's IPs. Partnering with a renowned international brand highlights our commitment to expanding our reach and delivering unique experiences to fans worldwide. We are excited to strengthen our presence in key markets and continue forging influential global partnerships."

Building on its success in Thailand, POP MART will continue to drive its global expansion. Through innovative collaborations and new IPs, the brand aims to strengthen its international footprint and solidify its position as a leader in global pop culture.

This summer, join POP MART in exploring the boundless possibilities of technology and pop culture!

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

POP MART and Samsung's First Overseas Collaboration: CRYBABY Exclusive Gift Box Ignites in Thailand

POP MART and Samsung's First Overseas Collaboration: CRYBABY Exclusive Gift Box Ignites in Thailand

Millions of fans from across the world tuned in to watch the iconic rock band's unmissable performance ahead of the showpiece fixture of the club football season.

BUDAPEST, Hungary, May 31, 2026 /PRNewswire/ -- #PEPSIKICKOFFSHOW – Global superstars The Killers delivered an exceptional headline performance at the Puskás Aréna in Budapest, for this year's UEFA Champions League Final Kick Off Show presented by Pepsi.

The UEFA Champions League Final Kick Off Show presented by Pepsi took place minutes before the football season's biggest fixture between Arsenal FC and Paris St. Germain, with The Killers performing classic hits and stadium sized anthems including "When You Were Young", "Human", "All These Things That I've Done", and "Mr Brightside".

The band brought their iconic status to club football's grandest stage, providing an unforgettable experience for the thousands in the stadium and the millions watching around the globe, uniting both football and music fans.

Since arriving on the world stage with their iconic 2004 debut album, Hot Fuss, The Killers have gone on to solidify their place as globally recognised rock icons of the 21st century. The band have sold over 35 million albums, including multiplatinum hits like 'Mr. Brightside', 'When You Were Young' and 'Human', and recently confirmed that they are working on their eighth studio album, with electrifying global performances also on the horizon.

Before kick-off, fans in-stadium and across global broadcast were surprised by Sir David Beckham appearing on screens asking fans: 'ready to kick things off?'. As Beckham dropped a coin into a jukebox, setting a vinyl of The Killers in motion, the pitch was transformed into a neon lit spectacle, with bold visuals and choreography inspired by the band's Las Vegas roots.

With a longstanding heritage in sport and music, Pepsi has presented the UEFA Champions League Final Kick Off Show since 2016, each year merging the worlds of football and music together to create a night of epic entertainment. The event encapsulates Pepsi's multi-year global platform, Pepsi Football Nation, which celebrates football culture on and off the pitch, bringing fans across the globe closer to moments beyond the 90 minutes.

 

 

Millions of fans from across the world tuned in to watch the iconic rock band's unmissable performance ahead of the showpiece fixture of the club football season.

BUDAPEST, Hungary, May 31, 2026 /PRNewswire/ -- #PEPSIKICKOFFSHOW – Global superstars The Killers delivered an exceptional headline performance at the Puskás Aréna in Budapest, for this year's UEFA Champions League Final Kick Off Show presented by Pepsi.

The UEFA Champions League Final Kick Off Show presented by Pepsi took place minutes before the football season's biggest fixture between Arsenal FC and Paris St. Germain, with The Killers performing classic hits and stadium sized anthems including "When You Were Young", "Human", "All These Things That I've Done", and "Mr Brightside".

The band brought their iconic status to club football's grandest stage, providing an unforgettable experience for the thousands in the stadium and the millions watching around the globe, uniting both football and music fans.

Since arriving on the world stage with their iconic 2004 debut album, Hot Fuss, The Killers have gone on to solidify their place as globally recognised rock icons of the 21st century. The band have sold over 35 million albums, including multiplatinum hits like 'Mr. Brightside', 'When You Were Young' and 'Human', and recently confirmed that they are working on their eighth studio album, with electrifying global performances also on the horizon.

Before kick-off, fans in-stadium and across global broadcast were surprised by Sir David Beckham appearing on screens asking fans: 'ready to kick things off?'. As Beckham dropped a coin into a jukebox, setting a vinyl of The Killers in motion, the pitch was transformed into a neon lit spectacle, with bold visuals and choreography inspired by the band's Las Vegas roots.

With a longstanding heritage in sport and music, Pepsi has presented the UEFA Champions League Final Kick Off Show since 2016, each year merging the worlds of football and music together to create a night of epic entertainment. The event encapsulates Pepsi's multi-year global platform, Pepsi Football Nation, which celebrates football culture on and off the pitch, bringing fans across the globe closer to moments beyond the 90 minutes.

 

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

THE KILLERS ROCK THE UEFA CHAMPIONS LEAGUE FINAL KICK OFF SHOW PRESENTED BY PEPSI®

THE KILLERS ROCK THE UEFA CHAMPIONS LEAGUE FINAL KICK OFF SHOW PRESENTED BY PEPSI®

THE KILLERS ROCK THE UEFA CHAMPIONS LEAGUE FINAL KICK OFF SHOW PRESENTED BY PEPSI®

THE KILLERS ROCK THE UEFA CHAMPIONS LEAGUE FINAL KICK OFF SHOW PRESENTED BY PEPSI®

Recommended Articles