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Apple embraces the AI craze with its newly unleashed iPhone 16 lineup

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Apple embraces the AI craze with its newly unleashed iPhone 16 lineup
Business

Business

Apple embraces the AI craze with its newly unleashed iPhone 16 lineup

2024-09-10 08:54 Last Updated At:09:00

CUPERTINO, Calif. (AP) — Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon.

The four different iPhone 16 models will all come equipped with special chips needed to power a suite of AI tools that Apple hopes will make its marquee product even more indispensable and reverse a recent sales slump.

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Apple CEO Tim Cook, second from right, smiles as he shows the new iPhone 16 model to attendees at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook, second from right, smiles as he shows the new iPhone 16 model to attendees at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook walks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook walks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple Watches are displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple Watches are displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The AirPods Max are displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The AirPods Max are displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The AirPods Max are displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The AirPods Max are displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The new iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The new iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Attendees take a closer look at the Apple iPhone 16 during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Attendees take a closer look at the Apple iPhone 16 during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The Apple iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The Apple iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The new iPhone 16 is displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The new iPhone 16 is displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Attendees wait inside and outside the Steve Jobs Theater before an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Attendees wait inside and outside the Steve Jobs Theater before an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook walks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook walks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

FILE - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu, File)

FILE - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu, File)

Apple’s AI features are designed to turn its often-blundering virtual assistant Siri into a smarter and more versatile sidekick, automate a wide range of tedious tasks and pull off other crowd-pleasing tricks, such as creating customized emojis within seconds.

After receiving a standing ovation for Monday's event, Apple CEO Tim Cook promised the AI package will unleash “innovations that will make a true difference in people’s lives.”

But the breakthroughs won't begin as soon as the new iPhones — ranging in price from $800 to $1,200 — hit the stores on Sept. 20.

Most of Apple’s AI functions will roll out as part of a free software update to iOS 18, the operating system that will power the iPhone 16 rolling out from October through December. U.S. English will be the featured language at launch but an update enabling other languages will come out next year, according to Apple.

It’s all part of a new approach that Apple previewed at a developers conference three months ago to create more anticipation for a next generation of iPhones amid a rare sales slump for the well-known devices.

Since Apple’s June conference, competitors such as Samsung and Google have made greater strides in AI – a technology widely expected to trigger the most dramatic changes in computing since the first iPhone came out 17 years ago.

Just as Apple elevated fledgling smartphones into a must-have technology in 21st-century society, the Cupertino, California, company is betting it can do something similar with its tardy arrival to artificial intelligence.

In an attempt to set itself apart from the early leaders in AI, the technology being baked into the iPhone 16 is being promoted as “Apple Intelligence.” Despite the unique branding, Apple’s new approach mimics many of the features already available in the Samsung Galaxy S24 released in January and the Google Pixel 9 that came out last month.

“Apple could have waited another year for further development, but initial take up of AI-powered devices from the likes of Samsung has been encouraging, and Apple is keen to capitalize on this market,” said PP Foresight analyst Paolo Pescatore.

As it treads into new territory, Apple is trying to preserve its longtime commitment to privacy by tailoring its AI so that most of its technological tricks can be processed on the device itself instead of relying on giant banks of computers located in remote data centers. When a task needs to connect to a data center, Apple promises it will be done in a tightly controlled way that ensures no personal data is stored remotely.

While corralling the personal information shared through Apple’s AI tools inherently reduces the chances the data will be exploited or misused against a user’s wishes, it doesn’t guarantee iron-clad security. A device could still be stolen, for instance, or hacked through digital chicanery.

For those seeking to access even more AI tools than being offered by the iPhone, Apple is teaming up with OpenAI to give users the option of farming out more complicated tasks to the popular ChatGPT chatbot.

Although Apple is releasing a free version of its operating system to propel its on-device AI features, the chip needed to run the technology is only available on the iPhone 16 lineup and the high-end iPhone 15 models that came out a year ago.

That means most consumers who are interested in taking advantage of Apple’s approach to AI will have to buy one of the iPhone 16 models — a twist that investors are counting on will fuel a surge in demand heading into the holiday season.

The anticipated sales boom is the main reason Apple’s stock price has climbed by more than 10% since the June developers conference, including a slight uptick Monday after the shares initially slipped following the showcase for the latest iPhones. Wedbush Securities analyst Dan Ives was so impressed with what he saw Monday that he predicted the new AI iPhones will propel Apple's market value through the $4 trillion threshold next year for the first time. That forecast translates into increase of roughly 20% from Monday's closing price of $220.91 for Apple's stock.

Besides its latest iPhones, Apple also introduced a new version of its smartwatch that will include a feature to help detect sleep apnea as well the next generation of its wireless headphones, the AirPods Pro, that will be able to function as a hearing aid with an upcoming software update.

Apple CEO Tim Cook, second from right, smiles as he shows the new iPhone 16 model to attendees at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook, second from right, smiles as he shows the new iPhone 16 model to attendees at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook walks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook walks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple Watches are displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple Watches are displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The AirPods Max are displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The AirPods Max are displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The AirPods Max are displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The AirPods Max are displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The new iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The new iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Attendees take a closer look at the Apple iPhone 16 during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Attendees take a closer look at the Apple iPhone 16 during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The Apple iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The Apple iPhone 16 is displayed during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The new iPhone 16 is displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

The new iPhone 16 is displayed at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Attendees wait inside and outside the Steve Jobs Theater before an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Attendees wait inside and outside the Steve Jobs Theater before an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook walks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook walks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

Apple CEO Tim Cook talks on the stage during an announcement of new products at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photo/Juliana Yamada)

FILE - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu, File)

FILE - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif. (AP Photo/Jeff Chiu, File)

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The Latest: Hurricanes have jumbled campaign schedules for Harris and Trump

2024-10-12 02:45 Last Updated At:02:50

Back-to-back hurricanes have jumbled the presidential campaign schedules of Democrat Kamala Harris and Republican Donald Trump.

Trump and Harris have separately gone to Georgia to assess hurricane damage and pledge support. Harris also has visited North Carolina, requiring the candidates to cancel campaign events elsewhere and use up time that is a precious resource in the final weeks before any election. Both Georgia and North Carolina are political battlegrounds.

Meanwhile, a recent poll from The Associated Press-NORC Center for Public Affairs Research found that a solid majority of Hispanic women have a positive opinion of Harris and a negative view of Trump. Hispanic men are more divided on both candidates.

Follow the AP’s Election 2024 coverage at: https://apnews.com/hub/election-2024.

Here’s the latest:

President Joe Biden said ahead of a Friday briefing about hurricane damage that estimates are the Hurricane Milton alone caused $50 billion of damage, while adding that his predecessor, Donald Trump, is “just the biggest mouth” for disinformation about the government’s response.

The president added that the disinformation is a “permanent state of being for some extreme people,” but that he believes the country as a whole wants facts and bipartisan cooperation to address natural disasters.

“I think those who have been spreading these lies to try to undermine the opposition are going, gonna pay a price for it,” Biden added.

Donald Trump has been running a decidedly “bro-y” campaign.

But he will try to expand his appeal with women as he participates in a Fox News town hall focusing on issues impacting women

Fox News Channel announced that host Harris Faulkner will moderate the discussion in front of an audience of women.

“Women constitute the largest group of registered and active voters in the United States, so it is paramount that female voters understand where the presidential candidates stand on the issues that matter to them most,” Faulkner said said in a statement.

Trump’s campaign has aggressively courted men — especially younger men of color — with appearances on podcasts and sporting events popular with the demographic.

Polls have repeatedly shown he is seen more favorably by men than by women.

The Trump sit-down will be taped Tuesday and air the next day, Oct. 16th.

Fox says it has extended a standing invitation to Vice President Kamala Harris to participate in a town hall as well.

A trio of Wisconsin conservatives declared Friday that they support Democrat Kamala Harris rather than Donald Trump in the Nov. 5 election.

Charlie Sykes, a former conservative radio talk show host from Milwaukee; former Republican state Senate Majority Leader Dale Schultz; and former Republican state representative and appellate judge David Deininger told reporters that Trump lacks the character and moral fiber to serve as president.

Sykes said the election is a referendum on constitutional values that the country had always taken for granted before Trump’s political ascendance.

“Republicans have decided winning or staying in power is more important than standing up for these values, which used to be fundamental,” Sykes said. “I’m going to be voting for Kamala Harris for president and it’s not a difficult choice for me. It’s absolutely essential to keep Donald Trump out of the White House.”

Schultz said the country needs real leadership.

“I continue to consider myself a good Republican but it’s time to put the good of the country ahead of the party,” Schultz said.

Deininger said Trump has lied to Americans “about just about everything.”

“A second Trump term would be far worse and far more dangerous,” Deininger said. “If he regains power, he won’t have guardrails to restrain him.”

Doug Emhoff, Kamala Harris’ husband, says Donald Trump won’t debate his wife again because he was badly beaten in their first encounter.

“He’s afraid that that’s going to happen again,” Emhoff says in an interview for the MSNBC show “Morning Joe.”

The husband of the Democratic nominee says Trump would rather spread “this fog of misinformation and disinformation and gaslighting” than face Harris directly.

Emhoff says he doesn’t have the time to be angry at Trump’s criticisms of him and his wife, because that would be a “distraction” and the focus of the Democratic ticket is on campaigning to win the Nov. 5 election.

Democratic vice presidential nominee Minnesota Gov. Tim Walz is firing back at Donald Trump in Michigan for insulting Detroit while campaigning in the city.

Trump said Thursday that if Vice President Kamala Harris wins the White House, “The whole country will be like — you want to know the truth? It’ll be like Detroit.”

Walz was to use a campaign event in nearby Warren, Michigan, to attack Trump’s record in the battleground state, according to prepared remarks shared by the campaign.

“Maybe if he ever spent any time in the Midwest, he’d know Detroit is experiencing a great American comeback. Crime is down. The city is growing. Factories are opening again,” he was to say. "But all these guys know about manufacturing is how to manufacture bulls—-.”

Walz plans to quote Trump campaigning in the state in 2016 promising that they “won’t lose one” automotive plant if he’s elected. ”I guess, technically, that wasn’t a lie — because he lost 6 of them across the country,” Walz was to say.

Walz also plans to reassure the auto-heavy state that Harris was not trying to ban gas-powered vehicles.

Vice President Kamala Harris will participate in a town hall hosted by Charlamagne tha God on Tuesday, the influential radio host announced on his show Friday.

The appearance comes as Harris’ campaign is looking to shore up support among Black men for her candidacy.

The announcement comes a day after former President Barack Obama delivered a forceful call for Black men to support Harris during a campaign swing in Pennsylvania.

Democratic vice presidential nominee Minnesota Gov. Tim Walz says, “I don’t know if any of us do everything right,” as he tried to draw some distance between the Democratic ticket and President Joe Biden.

Speaking to ABC’s "Good Morning America,” Walz was asked whether he and Vice President Kamala Harris would have done anything different over the last four years.

“Look, I don’t know if any of us do everything right,” he replied. “But I can tell you he’s done everything in the best interests of the American public.”

Harris drew fire from former President Donald Trump when she told “The View” earlier this week that she couldn’t think of a difference with Biden — before saying she would put a Republican in her Cabinet if elected.

Walz also used the interview to try to walk back his call at a fundraiser this week to eliminate the electoral college. Harris’ campaign quickly stated it doesn't support such a move and Walz told ABC, “My position is the campaign’s position.”

Democratic vice presidential nominee Minnesota Gov. Tim Walz greets supporters after speaking at a campaign event, Friday, Oct. 11, 2024, in Warren, Mich. (AP Photo/Carlos Osorio)

Democratic vice presidential nominee Minnesota Gov. Tim Walz greets supporters after speaking at a campaign event, Friday, Oct. 11, 2024, in Warren, Mich. (AP Photo/Carlos Osorio)

Republican vice president nominee Sen. JD Vance, R-Ohio, speaks during a campaign event in Greensboro, N.C., Thursday, Oct. 10, 2024. (AP Photo/Chuck Burton)

Republican vice president nominee Sen. JD Vance, R-Ohio, speaks during a campaign event in Greensboro, N.C., Thursday, Oct. 10, 2024. (AP Photo/Chuck Burton)

Democratic vice presidential candidate Minnesota Gov. Tim Walz speaks to the crowd during an early voting rally at Palo Verde High School in Tucson, Ariz., Wednesday, Oct. 9, 2024. (Kelly Presnell/Arizona Daily Star via AP)

Democratic vice presidential candidate Minnesota Gov. Tim Walz speaks to the crowd during an early voting rally at Palo Verde High School in Tucson, Ariz., Wednesday, Oct. 9, 2024. (Kelly Presnell/Arizona Daily Star via AP)

Democratic presidential nominee Vice President Kamala Harris poses for a photo with a supporter after speaking at a campaign event Thursday, Oct. 10, 2024, on the Gila River Indian Community reservation in Chandler, Ariz. (AP Photo/Ross D. Franklin)

Democratic presidential nominee Vice President Kamala Harris poses for a photo with a supporter after speaking at a campaign event Thursday, Oct. 10, 2024, on the Gila River Indian Community reservation in Chandler, Ariz. (AP Photo/Ross D. Franklin)

Republican presidential nominee former President Donald Trump speaks at a meeting of the Detroit Economic Club, Thursday, Oct. 10, 2024, in Detroit. (AP Photo/Julia Demaree Nikhinson)

Republican presidential nominee former President Donald Trump speaks at a meeting of the Detroit Economic Club, Thursday, Oct. 10, 2024, in Detroit. (AP Photo/Julia Demaree Nikhinson)

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